Drivetime Marketing podcast

#Business #J Carcamo #J Carcamo Associates

26:19

In a world drowning in data, is the 'big creative idea' for a holiday campaign an endangered species, or is it more critical than ever? Agility requires not just moving fast, but moving with confidence. It's the ability to validate creative instincts with real-world data, ensuring that your biggest bets are also your smartest ones. Today, we're going to talk about the high-stakes world of holiday advertising and the delicate balance between creative magic and data-driven methodology. We’re going to talk about one such campaign for John Lewis, a popular British Department store whose holiday ads are a cultural event in the UK, where the stakes can be high. And they aren’t alone. The holiday season is the equivalent of the Super Bowl for many brands, where a single campaign can define the entire year. Yet, for every heartwarming success story, there are countless others that miss the mark. So how do brands de-risk their biggest creative investments and ensure their message will actually resonate with consumers? About Nataly Kelly Nataly Kelly is Chief Marketing Officer at Zappi, based in Boston, MA. Previously she served at HubSpot as Vice President of Marketing, Vice President of International Operations and Strategy, and Vice President of Localization. Nataly Kelly on LinkedIn: https://www.linkedin.com/in/natalykelly/ Resources Zappi: https://www.zappi.io/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Watch the John Lewis "Where Love Lives" Ad: https://www.youtube.com/watch?v=z1bRlnyQeDk Zappi Report: Lessons in Advertising: Christmas 2025: https://email.zappistore.com/hubfs/Zappi%20Christmas%20Advertising%202025.pdf Zappi Report: The Connected Insights Imperative: https://www.zappi.io/web/connected-insights-imperative-report/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Drivetime Marketing Podcast

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Julia Carcamo is one of the best brand marketers in the casino industry. A Latina from New Orleans, she paved her career from the days of riverboat gaming to the Las Vegas Strip and beyond. She shares lessons learned along the way for marketers to create their one paths to success.

190 episodes

Drivetime Marketing Podcast

updated il y a environ 7 jours

maison des série•Feed

190 episodes

#Business #J Carcamo #J Carcamo Associates

Tous les épisodes

Drivetime Marketing Podcast

1
Lean Thinking for Casino Marketers with Jeff Gray 18:48

il y a environ 7 jours18:48

18:48

Jeff Gray of Lean Revisions joins Julia to talk about how casino marketers can apply Lean and Six Sigma practices to streamline operations, improve outcomes, and build better systems. Whether you're working with a green team, a tight budget, or just too much on your plate, this conversation shows how small shifts in thinking can lead to big wins. From analyzing past campaigns to aligning your entire operation, Jeff’s approach makes marketing more effective—and less exhausting. Key Topics: Why casino marketing is a system (and how to map it) The one metric marketers ignore—but shouldn’t Small changes to reduce chaos and improve performance Fan or Flop or Fix: A rapid-fire game on common marketing practices Connect with Jeff at https://leanrevisions.com/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

Drivetime Marketing Podcast

1
The Loyalty Program Blueprint: Build a Club That Guests Aspire to Join 18:19

il y a environ 14 jours18:19

18:19

How do you build a players club that works for your guests and your bottom line? We talk about designing a loyalty program that reinforces brand identity, drives real progress, and avoids common reinvestment traps. You’ll get insights on tier strategy, mailbox vs. entitlements, and how to make sure your team delivers the loyalty experience you’ve promised. This one's built for busy marketers ready to stop copying and start creating. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

Drivetime Marketing Podcast

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Creating Casino Superfans with Brittany Hodak: Beat Apathy, Win Advocacy 26:38

il y a environ 21 jours26:38

26:38

Brittany Hodak breaks down how casinos can turn casual players into superfans—and why apathy is the silent threat to your revenue. We dig into designing story-worthy moments, reducing wait-time friction, and engineering word-of-mouth that compounds via referrals. Plus: a rapid round of Fan, Flop, or Fix you can borrow today. You’ll learn • How to define a casino superfan (and measure the signs) • Simple ways to make waits feel shorter—and more human • Apathy indicators to watch weekly (and how to respond) • A 30-day starter kit to spark advocacy without big budgets Links & CTAs • Connect with Brittany: brittanyhodak.com • Learn more at www.jcarcamoassociates.com/. • Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ • Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

Drivetime Marketing Podcast

1
Beyond the Calendar: A Smarter Way to Build Guest Loyalty 14:33

il y a environ 28 jours14:33

14:33

Think you have a loyalty problem? You might actually have a depth problem. This episode breaks down how regional casinos can move beyond promo calendars and start using brand-led loyalty to build relationships that stick. You’ll get quick wins, long-term plays, and a new lens for retention that doesn’t start with more reinvestment. How to build your brand ladder: https://bit.ly/4qKw0cf Get your 90-day Depth Sprint at https://bit.ly/4qpWfEm Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

Drivetime Marketing Podcast

1
Email Marketing That Actually Works (ft. Andrew Kordek) 31:45

il y a 5 weeks31:45

31:45

Email is still one of your highest-ROI channels—if you use it right. In this episode, Julia is joined by email marketing powerhouse Andrew Kordek to explore how casinos can improve welcome series, collect better data, and stop sending one-size-fits-all blasts. Whether you're short-staffed or just overwhelmed by your database, this episode gives you real ways to fix what’s broken. Plus, a fun round of Fan or Flop or Fix that might change how you think about subject lines forever. Follow Andrew on LinkedIn: https://www.linkedin.com/in/andrewkordek/ and Email Never Sleeps podcast at https://www.youtube.com/@ipost_email Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

Drivetime Marketing Podcast

1
Is Your Casino Website Costing You Guests, Loyalty, and Revenue? 12:23

il y a 6 weeks12:23

12:23

What if your most important team member never clocked out, greeted every single guest first, and quietly influenced their loyalty without ever speaking a word? That’s your website — and if it’s still acting like a brochure, it’s probably working against you. This episode breaks down how casino marketers can turn their website into a loyalty-building machine (and what it's costing them if they don’t). Plus: how AI and changing guest behavior are reshaping how casinos need to think about digital presence. Hear my conversation with Philippa Gamse https://www.jcarcamoassociates.com/stop-flying-blind-website-analytics-for-casino-marketers/ Get the FREE Website Audit Checklist https://share.hsforms.com/1XnPXLNp5RHmfZ6MtC4cAyg1c65y Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

Drivetime Marketing Podcast

1
Why Your Casino’s Loyalty Club Isn’t Enough 17:21

il y a 7 weeks17:21

17:21

Most casino loyalty programs are built on transactional logic — and that’s exactly the problem. In this episode, we break down how to build emotional loyalty, convert uncarded players, and design rewards that feel personal (without bloating your reinvestment budget). Perfect for regional marketers looking to modernize their approach without losing what makes their property feel local and loved. Get the plan at https://www.jcarcamoassociates.com/reframe-casino-loyalty-program-brand-strategy/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

Drivetime Marketing Podcast

1
How Casinos Can Win Big with Hispanic Marketing: Insights from José Villa 27:10

il y a 8 weeks27:10

27:10

Most casinos are only capturing 15–20% of their potential Hispanic market—even when that market is right outside their doors. We’re unpacking why translation alone doesn’t work, why Sunday is your sleeper hit day, and what high-ROI channels are worth your budget. Plus, how operational readiness can make or break everything. It's a must for any marketer managing loyalty, events, or media strategy. Get in touch with Jose at sensisagency.com and jrvilla@sensisagency.com Get information on Hispanic marketing at hispanicmarketingcouncil.org Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

Drivetime Marketing Podcast

1
The Skills Smart Casino Marketers Are Prioritizing Now 15:02

il y a 9 weeks15:02

15:02

Smart casino marketers aren’t waiting for headcount to grow; they’re building capability with the team they have. In this episode, we explore the critical skills modern marketers are learning right now, from loyalty and player development to strategic branding and smarter segmentation. If you’re feeling stuck or spread thin, this is your chance to reset and refocus. Tune in for practical ideas to help you build a stronger marketing team before 2026 hits. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

Drivetime Marketing Podcast

1
From Token to Trusted: How Casinos Win Hispanic Guests 32:48

il y a 10 weeks32:48

32:48

Hispanic marketing in casinos isn’t about translating ads—it’s about translating the welcome. Josh LeDuff (former VP of Marketing at Pala, now CMO at Full House Resorts) breaks down what really drives loyalty: Staffing that speaks the language—hosts and frontline teams Environments tuned for comfort, down to the music Entertainment that connects, not panders He also shares why research-first saves budgets—and why Sundays can outperform Saturdays in many markets. You’ll learn A practical approach: segment → target → position, then validate with quick, low-cost research dinners before spending big. Why language-capable staff across the floor (not just hosts) increases comfort, conversion, and spend. How music, wayfinding, TV programming, and menu cues shape comfort—and what to prioritize first. Programming that resonates vs. performs: the case for Sunday concerts and community-driven promotion. Hiring when you’re short-staffed: pay for language, get creative with dual-rate and community influencers to “host” friend groups. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

Drivetime Marketing Podcast

1
From the Stadium to the Slot Floor: How to Build Loyalty Like a Sports Team 30:36

il y a 11 weeks30:36

30:36

Creating emotional loyalty takes more than points and tiers. In this conversation with Chalkline CEO Dan Kustelski, we explore what casino marketers can learn from the sports world when it comes to building long-term player engagement. From fan behavior to mobile app strategy to smarter promotions, Dan shares real talk—and real tools—for modern casino marketing. Plus, don’t miss our new segment: Fan or Flop? Connect with Dan at https://www.linkedin.com/in/danielkustelski/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

Drivetime Marketing Podcast

1
Align, Engage, Grow: The New Casino Marketing Strategy Built on Purpose 17:46

il y a 12 weeks17:46

17:46

Loyalty isn't just about offers — it's about meaning. This episode breaks down how regional casinos can use brand purpose to guide their marketing calendars, team alignment, and loyalty strategies. You'll walk away with practical ways to turn promotions into something more powerful: guest connection. Great for marketers looking to grow loyalty without growing their budget.…

Drivetime Marketing Podcast

1
3 Ways Casinos Should Use Analytics (That Aren’t Reinvestment) 16:32

il y a 13 weeks16:32

16:32

Most casino marketers track reinvestment to the dollar—but stop there. This episode digs into how to bring analytics into advertising, promotions, and digital campaigns so you can cut waste, prove ROI, and make smarter decisions. If you’ve ever wondered whether your last promotion was truly profitable—or just popular—this one’s for you. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

Drivetime Marketing Podcast

1
Transform Your Mobile Guest Journey to Build Real Casino Loyalty 16:30

il y a 14 weeks16:30

16:30

Your guests are mobile-first—often mobile-only—and your marketing needs to reflect that reality. From loyalty enrollment to SMS timing, we’re diving into the mobile moments that matter most. This quick-hit episode is packed with tools for optimizing on a budget and making mobile your MVP. Especially useful if you’re a regional casino marketer trying to win locally without getting lost in digital noise. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/…

Drivetime Marketing Podcast

1
5-Step Winning Email Strategy for Casinos 16:45

il y a 15 weeks16:45