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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


1 #56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31
16:31
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What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
Rebellion
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Contenu fourni par Dustin and Dustin J. Connors. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Dustin and Dustin J. Connors ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
REBELLION is a bi-weekly podcast that blows the cobwebs off of The American Revolution. Each episode tells the story of the amazing men and women who put their lives at risk for a future they'd never live to see. Discover how our unprecedented past still reverberates today.
…
continue reading
7 episodes
Tout marquer comme (non) lu
Manage series 1363702
Contenu fourni par Dustin and Dustin J. Connors. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Dustin and Dustin J. Connors ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
REBELLION is a bi-weekly podcast that blows the cobwebs off of The American Revolution. Each episode tells the story of the amazing men and women who put their lives at risk for a future they'd never live to see. Discover how our unprecedented past still reverberates today.
…
continue reading
7 episodes
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Rebellion

1 George Washington Part 6: An August Image 22:02
22:02
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After decades of public service, George Washington finally got to retire to his estate on Mount Vernon as he had always dreamed. However, he wasn't there long before a sudden illness took his life. Washington's death was a major blow to the newly-formed United States. But his loss wasn't just felt at home - it reverberated around the globe - as the whole world mourned America's fallen leader.…
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Rebellion

1 George Washington Part 5: The Unanimous Choice 23:49
23:49
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George Washington became America's first President in April of 1789. From that day on, every decision he made, from minor things like what to wear and how to be addressed, to fatal decisions on slavery and war, broke new ground. His actions in that first term would set the precedent that every leader from then on would follow and build upon. MUSIC BY: Soft and Furious, Lee Rosevere, Komiku, The US Army Old Guard Fife and Drum Corps, Kosta T, Free Piece of Tape, Nettle, Sam Shalabi, and Sergey Cheremisinov…
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1 George Washington Part 4: Almost Blind 28:32
28:32
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Though it's hard to imagine now, George Washington spent most of the war as an underdog. It wasn't until 1781, with the help of French allies, that his fortunes began to change. Listen to learn just how far he fell before he was able to finally taste victory.
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Rebellion

1 George Washington Part 3: A Weak General 27:00
27:00
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Our national memory esteems George Washington as a military genius and flawless leader. The reality, though, is that in service as Commander-in-Chief, Washington really stumbled out of the gate. Learn about the years of crushing defeat in battle, and thousands lost to disease and desertion, that shaped the military mind of America's first leader. MUSIC On Early Light; The Telling; Qi by Blue Dot Sessions The Great Mission; No Other Choice by Lee Rosevere Pulsar by Sergey Cheremisinov The Bridge is Too Far by Laszlo Harsanyi https://creativecommons.org/licenses/by-nc/4.0/legalcode Sad walk with sad melodica by Komiku https://creativecommons.org/publicdomain/zero/1.0/legalcode…
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1 George Washington Part 2: Bountiful Providence 24:26
24:26
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Learn about George Washington's years between the French and Indian War and the Revolution, how he positioned himself as Commander-In-Chief, and the two methods used to amass his fortune: marriage and slavery.
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1 George Washington Part 1: Journey Over the Mountains 27:17
27:17
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To understand George Washington, the man who invented the Presidency and guided our nation through its infancy, it's imperative to study his early years. The events that transpired in his early life, giving him the tools to one day lead a nation, were a mix of hardship, tragedy, opportunity, and violence. MUSIC The Great Mission by Lee Rosevere From: Free Music Archive License: https://creativecommons.org/licenses/by-nc/4.0/legalcode Waltz for Zacaria; Early Light; by Blue Dot Sessions From: Free Music Archive License: https://creativecommons.org/licenses/by-nc/4.0/legalcode Meekness; Global Warming; Mercy by Kai Engel From: Free Music Archive License: https://creativecommons.org/licenses/by/4.0/legalcode The Bridge is Too Far by Laszlo Harsanyi From: Free Music Archive License: https://creativecommons.org/licenses/by-nc-nd/3.0/…
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Rebellion

Among the unsung heroes of the American Revolution are a group of regular citizens who were recruited to establish a complicated spy network called The Culper Ring. One of those spies was a woman who lived in the heart of enemy territory: Anna Strong.
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