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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop 30:22
30:22
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If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders. To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The ActiveCampaign Podcast
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Contenu fourni par ActiveCampaign. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par ActiveCampaign ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
The ActiveCampaign Podcast is all about marketing automation. Each episode is filled with timely marketing strategies and automation how-to expertise to put your small business on autopilot. If you're looking to get more accomplished in your business by doing less this is the podcast for you and ActiveCampaign is the perfect platform.
…
continue reading
42 episodes
Tout marquer comme (non) lu
Manage series 1319246
Contenu fourni par ActiveCampaign. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par ActiveCampaign ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
The ActiveCampaign Podcast is all about marketing automation. Each episode is filled with timely marketing strategies and automation how-to expertise to put your small business on autopilot. If you're looking to get more accomplished in your business by doing less this is the podcast for you and ActiveCampaign is the perfect platform.
…
continue reading
42 episodes
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1 Episode 115: How to Double Your Business 38:46
38:46
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Will joins the podcast to share his journey to becoming a wedding destination expert and how he is doubling his business year over year with a very lean team.

1 Episode 114: How to Start, Stay, and Grow in Business 33:27
33:27
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Robyn joins the podcast to discuss the personal evolution required to grow a business successfully

1 Episode 113: Selling Courses with Virtual Summits 37:34
37:34
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Have you ever thought of selling course using virtual summits? If not, this is the podcast for you to listen to.

1 Episode 112: Building a Business Around Birthdays 36:11
36:11
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Do you have events in your business you'd like to send out timely communication around? Christopher Cool does just that in his business as he markets to parents for their children's birthday parties. Take a listen to learn how you can automate the scheduling process and beyond.
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