Good Guy / Bad Guy podcast

#MMA #Combat Sports #ESPN Radio #ESPN #Sports #Ariel Helwani

31:22

If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders. To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Good Guy / Bad Guy explicit

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The podcast home of Good Guy / Bad Guy. With new episodes every Monday and Thursday, UFC legends Daniel Cormier and Chael Sonnen hang out and kick around the hottest topics from across the world of MMA and break down the most important fight cards and storylines.

621 episodes

Good Guy / Bad Guy explicit

1,497 subscribers

updated il y a environ 3 jours

maison des série•Feed

621 episodes

#MMA #Combat Sports #ESPN Radio #ESPN #Sports #Ariel Helwani

All episodes

1
Creating the Ultimate UFC Card + CM Punk Joins the show! 36:14

il y a environ 3 jours36:14

36:14

On this episode of Good Guy / Bad Guy….DC & Chael have $30 to spend to create the Ultimate UFC Card with current and former fighters. You do NOT want to miss who ends up making the cut! Then, Conor McGregor claims he’s re-entered UFC drug-testing protocol, but do we believe him? Do we even care anymore? Then, Nate Diaz is calling out Max Holloway and his BMF Belt. So, how would Nate do if he did return to the octagon? Plus, WWE’s SummerSlam is almost here, and CM Punk joins the show to talk about his upcoming Main Event match against current World Heavyweight Champion Gunther. And, find out what the Chicago native thinks about UFC 319’s Main Event when it comes to town. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1
de Ridder, da Next Champ? + No Rounds, No Problem! 36:56

il y a environ 6 jours36:56

36:56

On this episode of Good Guy / Bad Guy…Did we just witness the next Middleweight Champ stake his claim? Reiner de Ridder is coming off the biggest win of his career beating Robert Whittaker via split decision and many are speculating he could be next in line for a shot at the Middleweight Title. But is he ready to fight for the strap after just four UFC appearances? Plus, Khabib Nurmagomedov wants to get rid of rounds in fighting! Yup, you read that right. Instead, he wants fighters to throw down for 15 or 25 minutes straight. So, do the Good Guy & Bad Guy like the idea of throwing down till the finish or the lone-final bell? And, Islam Makhachev wants all the smoke with the man who just took his longstanding #1 spot in the Pound for Pound Rankings. But is a fight vs Ilia Topuria realistic? Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1
Remembering Hulk Hogan + Fight Announcement reactions! 35:26

il y a environ 10 jours35:26

35:26

On this episode of Good Guy / Bad Guy…We kick things off by remembering Wrestling Legend Hulk Hogan after his sudden passing. Plus, Dana White just dropped the news of some massive main events for upcoming PPV’s. Magomed Ankalaev will face Alex Pereira in his first defense of the Light Heavyweight strap. And one of the guys has a hot take about what’s next for Pereira if he takes another “L” to Ankalaev. Then, Cory Sandhagen will get the next crack at the Bantamweight title but is he the right guy to stop Merab Dvalishvili? And, it’s official! Tom Aspinall will out his Heavyweight belt on the line against Cyril Gane. Find out why DC believes Cyril has a better shot at beating Aspinall than he did vs Jones. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1
Create a BMF Ranking! + Jones Ain't a Liar 36:43

il y a environ 13 jours36:43

36:43

On this episode of Good Guy/Bad Guy…Max Holloway proved once again why he is the Baddest MF’er on the planet by sending Dustin Poirier into retirement with a loss in front of his home crowd!! With Holloway becoming the very first Undisputed BMF in UFC history, the guys believe a BMF Ranking should be created immediately. So, who’s already on the list? And, who should be next in line for a shot at the BMF strap? Plus, Jon Jones cannot be trusted. That’s the sentiment of Dana White when it comes to putting Jon Jones on the highly anticipated fight card at the White House next year. You do not want to miss what DC & Chael have to say about Jones’ response to Dana’s comments. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1
UFC 318 NOLA Takeover! 38:24

il y a environ 17 jours38:24

38:24

On this episode of Good Guy / Bad Guy…We’re live from New Orleans, Louisiana where Dustin Poirier is set to take his final walk into the Octagon against BMF Champ Max Holloway for UFC 318! So, is Max turning into the Bad Guy for Poirier’s last dance? Does the BMF Title retire with Poirier if he wins? Plus, former UFC Welterweight and Lafeyette native, Alan Jouban joins the show. You do not want to miss what he has to say about his longtime friend’s legacy and what’s next for the Diamond. Then, he’s born in Louisiana and reps Louisiana to the fullest, but how well does DC really know Louisiana? Chael is playing the part of a Game Show Host to find out! Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1
Could the BMF go 0-6 in Trilogies? + Derrick Lewis vs Tom Aspinall Next! 38:28

il y a environ 20 jours38:28

38:28

On this episode of Good Guy / Bad Guy…The Blessed Express is pulling into New Orleans, Louisiana for another BANGER vs Dustin Poirier for UFC 318. It’s Max Holloway’s first fight back from suffering a NASTY KO and with his BMF Title on the line and the possibility of going 0-6 in the two trilogies of his career…is this a MUST-WIN fight? Plus, Derrick Lewis does what he does best…knock dudes out and give EPIC post-fight interviews. So, should the UFC book him to fight Tom Aspinall next for the Heavyweight strap? And the ESPY for Fighter of the Year goes to…Merab Dvalishvili! Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1
The Hardest Hitter We Ever Fought! + The End of an Era? 41:14

il y a environ 23 jours41:14

41:14

On this episode of Good Guy / Bad Guy…Jon Jones, José Aldo, Dominick Cruz, Robbie Lawler, Anthony Smith, Matt Brown and now Dustin Poirier. Are we seeing an end of an era with the OG’s of the game laying down the gloves? Plus, the Bad Guy has a “conspiracy theory” about the newly crowned Lightweight Champ Illia Topuria, his promise to the UFC and Islam Makhachev. Then, can you guess who DC & Chael say packed the hardest punch during their careers? And, could we soon see a matchup between Tom Aspinall and Derrick Lewis for the Heavyweight strap? Oh, yeah…Chael is telling more lies! Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1
UFC x White House Featuring Jones/McGregor? 46:27

il y a environ 27 jours46:27

46:27

On this episode of Good Guy / Bad Guy…Could we see the UFC octagon at the White House? Well, the wild idea could be reality by this time next year. But how likely is this to happen? Then, it’s a perfect day for the Good Guy / Bad Guy Bull$#!% Meter. So, are the guys calling BS on Jon Jones’ claim he’s returned to the testing pool? Or Conor McGregor’s statement to make his long-awaited comeback headlining at the White House? Plus, we’re handing out some Mid-Year Awards! Find out who gets DC & Chael’s vote for the best KO and best Fight. And the matchup the UFC needs to make by the end of the year is… Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1
Topuria vs The Baddy + Who the hell stole DC’s car? 51:42

il y a 5 weeks51:42

51:42

On this episode of Good Guy / Bad Guy…Ilia Topuria is the new King of the Lightweight division after flatlining Charles Oliveira for the vacant title at UFC 317. So, are we witnessing the greatest rise in MMA History? Then, Paddy Pimblett ends the night as the frontrunner to get the next shot at Topuria but the fight may never happen according to one of our guys. Plus, if Topuria fought Conor McGregor in his prime who’d win? You do NOT want to miss who both DC & Chael believe would come out on top! Also, Flyweight Champ Alexandre Pantoja continues his dominate reign after putting Kai Kara-France to sleep. So, why is he barely cracking the Top 10 on the Pound-4-Pound list? And is Joshua Van the guy to finally put an end to Pantoja’s legendary run? Wait...someone stole DC’s brand-new car? Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1
International Fight Week: UFC X Takeover! 46:55

il y a 5 weeks46:55

46:55

On this episode of Good Guy / Bad Guy…It’s a UFC X takeover for International Fight Week! DC & Chael are answering some wild questions from the best fans on the planet. Plus, find out if the crowd believes Jon Jones ducked Tom Aspinall. And Anthony “Lionheart” Smith stops by to join the fun! Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1
Our Good Friend Jon Jones… + Aspinall should NOT fight this guy! 40:49

il y a 6 weeks40:49

40:49

On this episode of Good Guy / Bad Guy…You guessed it, we’re talking about Jon Jones and his surprise retirement! But one of the guys is revealing a change of heart on the legacy their dear friend is leaving behind. So, is it DC or Chael? Then, there’s a new Undisputed UFC Heavyweight Champion and his name is Tom Aspinall. Find out the one name both fellas agree should NOT be first to fight him! Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1
The Ultimate Death Match! + Bludgeoning in Baku? 28:42

il y a 6 weeks28:42

28:42

On this episode of Good Guy / Bad Guy…Will there be a bludgeoning during the Fight Night in Baku between Jamahal Hill and Khalil Rountree Jr.? One of the guys believe so. Then, Justin Gaethje revealed his dream UFC Main Event would be a 4-way Death Match between Max Holloway, Dustin Poirier, Islam Makhachev and himself. So, who would the Bad Guy choose to be in his Ultimate Death Match? You do NOT want to miss the 4 names on his list! And we’re playing “Two Truth’s and a Lie.” But can you guess which is a lie? Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1
Usman vs Who Next? + Volk calls out Jon Jones! 38:35

il y a 7 weeks38:35

38:35

On this episode of Good Guy / Bad Guy…The Nigerian Nightmare is baaaaaaaack! Former Welterweight Champ Kamaru Usman put on a clinic against Joaquin Buckley in front of a sold-out crowd in Atlanta, GA. So, why are the guys praising Buckley and what do they think about Usman calling out the winner of Jack Della Maddalena vs Islam Makhachev? Then, they’re putting on their Matchmaking hats and choosing who’s next for who in the Welterweight Division. And, Featherweight Champ Alexander Volkanovski is calling out Jon Jones, saying he should “fight or retire!” You do not want to miss what the Good Guy and Bad Guy have to say about his comments! Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1
Kamaru Usman joins the show! + Gaethje Hanging it up? 36:05

il y a 7 weeks36:05

36:05

On this episode of Good Guy/Bad Guy…Former Welterweight Champ Kamaru Usman joins the show ahead of his fight against Joaquin Buckley. So, what does the Nigerian Nightmare think about Buckley fanboying during their faceoff and what’s the first thing he thinks of when he hears the name Colby Covington? Then, DC & Chael discuss the possible retirement of Justin Gaethje if he doesn’t get the next shot at the Lightweight Title. Plus, is Merab Dvalishvili the Bantamweight GOAT? And, DC gives an update on Ben Askren after being hospitalized with severe pneumonia. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1
Jon Jones Clapback! + Biggest Women’s MMA Fight Ever? 31:24

il y a 8 weeks31:24