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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


1 #56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31
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What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs
Tout marquer comme (non) lu
Manage series 1141091
Contenu fourni par Banjo Hangout and Banjo Hangout Members. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Banjo Hangout and Banjo Hangout Members ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Newest 100 Bluegrass (Scruggs) Songs banjo songs which Banjo Hangout members have uploaded to the website.
…
continue reading
383 episodes
Tout marquer comme (non) lu
Manage series 1141091
Contenu fourni par Banjo Hangout and Banjo Hangout Members. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Banjo Hangout and Banjo Hangout Members ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Newest 100 Bluegrass (Scruggs) Songs banjo songs which Banjo Hangout members have uploaded to the website.
…
continue reading
383 episodes
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

North of the Carolina?s by Tony holt and the wildwood valley boys
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

Cover of a Tom Petty and the Heartbreakers song
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

Cover of a Tom Petty and the Heartbreakers song.
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

Just Like Heaven recorded 8/11/2025 using a backup track and myself on banjo and lyrics
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

One of my all time favorites. Let's get this music back on pop radio!
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

Just another take on the 'old outlaw' tunes.
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

Old time fiddle tune finger picked on a new 12" open back.
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

The tune was written by Bill Napier, the mandolin player in the Stanley Brothers' band. The musicians on the recording were Carter Stanley, guitar; Ralph Stanley, banjo; Bill Napier, mandolin; Curley Lambert, bass; Howdy Forrester, fiddle; and Benny Martin, fiddle.
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

From the home studio using my 1927 TB4 conversion with it's original no-hole archtop re-installed. I'm playing Banjo, Dobro, Mandolin and rhythm guitar and bass with the mouse.
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

Example of my mahogany bow tie conversion - 1960. No hole, archtop to flathead conversion, Clancy Mullins neck.
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

Reference recording for the tab posted-- view my tabs here .
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

Short test/practice clip
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

1931 Gibson Style 11 Conversion, Blaylock 1205 Tone Ring, Neat Mahogany Neck, Wadsworth Bridge. Pot Refinished/Reskinned by Huber.
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

Video with banjo, violin and concert piano (BHO don?t share short videos) https://youtube.com/shorts/mjkYtpY0gic?si=C4JfqjhmplTxIsA2
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

Just foolin' around with a favorite Christmas melody.
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

banjopaolo playing, bosborne singing
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

5-string/vocal lovesong
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

Reference recording for the tab posted-- view my tabs here .
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

Reference recording for the tab posted-- view my tabs here .
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

From the famous Arkin/Keith tape recorded on Bobby Thompson's front porch in 1964. Bobby shows off his melodic prowess.
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

Reference recording for the tab posted-- view my tabs here .
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

Reference recording for the tab posted-- view my tabs here .
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

J. D. Crowe & The New South @ The Holiday Inn, Lexington KY, November 1974. J. D. Crowe, banjo and baritone vocals; Tony Rice, guitar and lead vocals; Ricky Skaggs, mandolin/fiddle, lead and tenor vocals; Bobby Slone, bass.
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

J. D. Crowe & The New South @ The Holiday Inn, Lexington KY, November 1974. J. D. Crowe, banjo and baritone vocals; Tony Rice, guitar and lead vocals; Ricky Skaggs, mandolin/fiddle, lead and tenor vocals; Bobby Slone, bass.
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

Lester Flatt, Earl Scruggs & The Foggy Mountain Boys, WSM Radio, June 1953. With Benny Martin, fiddle and vocals; Curly Seckler, mandolin and vocals.
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

Lester Flatt, Earl Scruggs & The Foggy Mountain Boys, WSM Radio, June 1953. With Benny Martin, fiddle and vocals; Curly Seckler, mandolin and vocals.
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

Lester Flatt, Earl Scruggs, & The Foggy Mountain Boys, early 50s radio broadcast. Personnel unknown.
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Banjo Hangout Newest 100 Bluegrass (Scruggs) Songs

Lester Flatt, Earl Scruggs, & The Foggy Mountain Boys, early 50s radio broadcast. Personnel unknown.
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