The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Player FM - Internet Radio Done Right
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Contenu fourni par Michael Senoff and Michael Senoff at www.hardtofindseminars.com. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Michael Senoff and Michael Senoff at www.hardtofindseminars.com ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Contenu fourni par Michael Senoff and Michael Senoff at www.hardtofindseminars.com. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Michael Senoff and Michael Senoff at www.hardtofindseminars.com ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Welcome to the Hardtofindseminars.com Unique Selling Proposition (USP) Podcast. I have searched my archives for my most powerful audio consultation on the subject of USP. Many of these recordings are actual consulting sessions with paying clients. Listen in as I craft and teach the power of a USP. Each of these consultations are packed with money making ideas and specific examples of how you can take what you do and developed it into a powerful reason why someone should buy from you. Your USP quickly telegraphs this reason and reminds your prospect over and over and over again. Michael Senoff, Founder and CEO http://www.hardtofindseminars.com.
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Contenu fourni par Michael Senoff and Michael Senoff at www.hardtofindseminars.com. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Michael Senoff and Michael Senoff at www.hardtofindseminars.com ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Welcome to the Hardtofindseminars.com Unique Selling Proposition (USP) Podcast. I have searched my archives for my most powerful audio consultation on the subject of USP. Many of these recordings are actual consulting sessions with paying clients. Listen in as I craft and teach the power of a USP. Each of these consultations are packed with money making ideas and specific examples of how you can take what you do and developed it into a powerful reason why someone should buy from you. Your USP quickly telegraphs this reason and reminds your prospect over and over and over again. Michael Senoff, Founder and CEO http://www.hardtofindseminars.com.
…
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18 episodes
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Hardtofindseminars.com USP (Unique Selling Proposition) University
1 HMA Opportunity Analysis Training With Raphael Small Moving Business Part Two 28:34
28:34 
Lire Plus Tard 
Lire Plus Tard 
Des listes 
J'aime 
Aimé28:34
Lire Plus Tard Lire Plus Tard Des listes J'aime AiméRaphael recently ordered some pre-owned marketing materials from me. As part of his order, I offered to conduct an opportunity analysis for his 30 year old moving company. Keep in mind he has paid me money to take him through this "Business Audit". In the HMA System, you'll learn how to charge for this service and make a lot of money very easily. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…
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Hardtofindseminars.com USP (Unique Selling Proposition) University
1 HMA Opportunity Analysis Training With Raphael Small Moving Business Part One 34:40
34:40 Lire Plus Tard Lire Plus Tard Des listes J'aime Aimé34:40
Lire Plus Tard Lire Plus Tard Des listes J'aime AiméRaphael recently ordered some pre-owned marketing materials from me. As part of his order, I offered to conduct an opportunity analysis for his 30 year old moving company. Keep in mind he has paid me money to take him through this "Business Audit". In the HMA System, you'll learn how to charge for this service and make a lot of money very easily. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…
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Hardtofindseminars.com USP (Unique Selling Proposition) University
1 HMA Opportunity Analysis Training With Barcus Accounting Practice Part Two 25:19
25:19 Lire Plus Tard Lire Plus Tard Des listes J'aime Aimé25:19
Lire Plus Tard Lire Plus Tard Des listes J'aime AiméThe telephone makes consulting so much easier! And it's my favorite way to get clients. In my opinion, there is no faster way to obtain a consulting client and no easier way to show your client how you can help them grow their business. And when you listen to this recording you will see why. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…
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Hardtofindseminars.com USP (Unique Selling Proposition) University
1 HMA Opportunity Analysis Training With Barcus Accounting Practice Part One 25:18
25:18 Lire Plus Tard Lire Plus Tard Des listes J'aime Aimé25:18
Lire Plus Tard Lire Plus Tard Des listes J'aime AiméThe telephone makes consulting so much easier! And it's my favorite way to get clients. In my opinion, there is no faster way to obtain a consulting client and no easier way to show your client how you can help them grow their business. And when you listen to this recording you will see why. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…
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Hardtofindseminars.com USP (Unique Selling Proposition) University
1 HMA Opportunity Analysis Training With Small Start-Up Internet Business Part Two 29:40
29:40 Lire Plus Tard Lire Plus Tard Des listes J'aime Aimé29:40
Lire Plus Tard Lire Plus Tard Des listes J'aime AiméHere's another training call I conducted with a Mr. Mark Mysack. Mark called looking for marketing advice on his new internet start-up business. This is only the fourth time I have conducted an opportunity analysis. You’re learning as I am. Notice how I am closing all the way through the call. This is something I was not doing in the first two calls. Each call is getting easier and easier. My confidence in conducting the opportunity analysis is getting stronger – as will yours. Stick with me on this call to the end even though you may get a little lost with the details of his business. His business is not the important aspect of the call. It's how to interview the prospect. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…
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Hardtofindseminars.com USP (Unique Selling Proposition) University
1 HMA Opportunity Analysis Training With Small Start-Up Internet Business Part One 31:10
31:10 Lire Plus Tard Lire Plus Tard Des listes J'aime Aimé31:10
Lire Plus Tard Lire Plus Tard Des listes J'aime AiméHere's another training call I conducted with a Mr. Mark Mysack. Mark called looking for marketing advice on his new internet start-up business. This is only the fourth time I have conducted an opportunity analysis. You’re learning as I am. Notice how I am closing all the way through the call. This is something I was not doing in the first two calls. Each call is getting easier and easier. My confidence in conducting the opportunity analysis is getting stronger – as will yours. Stick with me on this call to the end even though you may get a little lost with the details of his business. His business is not the important aspect of the call. It's how to interview the prospect. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…
H
Hardtofindseminars.com USP (Unique Selling Proposition) University
1 Opportunity Analysis Training With Owner Of A Diabetic Supplement Company Part Two 39:32
39:32 Lire Plus Tard Lire Plus Tard Des listes J'aime Aimé39:32
Lire Plus Tard Lire Plus Tard Des listes J'aime AiméThis is an Opportunity Analysis that I did with a business owner named Dave. Dave has an online business marketing supplements to diabetics and wanted some advice about how to grow his business and grow it quickly. This audio is a splendid tool to help HMA Consultants learn how to question potential clients, try to uncover hidden marketing assets in a business, look for opportunities, and try to find ways to improve a company’s marketing efforts. Early in the conversation, hear how I introduce the HMA System to Dave. I discuss how the HMA System works, the types of businesses that HMA Consultants typically work with, and general price ranges for projects. Following the Opportunity Analysis Worksheet, being an excellent listener, and asking the right questions are all essential to obtain the big picture of any business. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…
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Hardtofindseminars.com USP (Unique Selling Proposition) University
1 Opportunity Analysis Training With Owner Of A Diabetic Supplement Company Part One 55:21
55:21 Lire Plus Tard Lire Plus Tard Des listes J'aime Aimé55:21
Lire Plus Tard Lire Plus Tard Des listes J'aime AiméThis is an Opportunity Analysis that I did with a business owner named Dave. Dave has an online business marketing supplements to diabetics and wanted some advice about how to grow his business and grow it quickly. This audio is a splendid tool to help HMA Consultants learn how to question potential clients, try to uncover hidden marketing assets in a business, look for opportunities, and try to find ways to improve a company’s marketing efforts. Early in the conversation, hear how I introduce the HMA System to Dave. I discuss how the HMA System works, the types of businesses that HMA Consultants typically work with, and general price ranges for projects. Following the Opportunity Analysis Worksheet, being an excellent listener, and asking the right questions are all essential to obtain the big picture of any business. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…
H
Hardtofindseminars.com USP (Unique Selling Proposition) University
1 A Systematic Approach To Creating A USP - Part Three 23:29
23:29 Lire Plus Tard Lire Plus Tard Des listes J'aime Aimé23:29
Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIf you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-past brainstorming session that you won’t want to miss. Utilizing Nick’s expertise in the web hosting business and my knowledge of uncovering hidden marketing assets, we quickly come up with several ways to obtain new customers and to increase profits substantially with existing customers -- and we’re not done yet! People who have already listened to this consultation have found themselves thinking about ways of offering new products to their own customer base that would be almost 100% profit. I think that you’ll find your own imagination gearing up to do your own brainstorming when you hear the process that we use to discover what Nick’s customers would most likely want in a web hosting company and how most of our ideas could be easily implemented. This is an exclusive interview with Michael Senoff at www.hardtofindseminars.com.…
H
Hardtofindseminars.com USP (Unique Selling Proposition) University
1 A Systematic Approach To Creating A USP - Part Two 32:27
32:27 Lire Plus Tard Lire Plus Tard Des listes J'aime Aimé32:27
Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIf you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-past brainstorming session that you won’t want to miss. Utilizing Nick’s expertise in the web hosting business and my knowledge of uncovering hidden marketing assets, we quickly come up with several ways to obtain new customers and to increase profits substantially with existing customers -- and we’re not done yet! People who have already listened to this consultation have found themselves thinking about ways of offering new products to their own customer base that would be almost 100% profit. I think that you’ll find your own imagination gearing up to do your own brainstorming when you hear the process that we use to discover what Nick’s customers would most likely want in a web hosting company and how most of our ideas could be easily implemented. This is an exclusive interview with Michael Senoff at www.hardtofindseminars.com.…
H
Hardtofindseminars.com USP (Unique Selling Proposition) University
1 A Systematic Approach To Creating A USP - Part One 45:41
45:41 Lire Plus Tard Lire Plus Tard Des listes J'aime Aimé45:41
Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIf you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-past brainstorming session that you won’t want to miss. Utilizing Nick’s expertise in the web hosting business and my knowledge of uncovering hidden marketing assets, we quickly come up with several ways to obtain new customers and to increase profits substantially with existing customers -- and we’re not done yet! People who have already listened to this consultation have found themselves thinking about ways of offering new products to their own customer base that would be almost 100% profit. I think that you’ll find your own imagination gearing up to do your own brainstorming when you hear the process that we use to discover what Nick’s customers would most likely want in a web hosting company and how most of our ideas could be easily implemented. This is an exclusive interview with Michael Senoff at www.hardtofindseminars.com.…
H
Hardtofindseminars.com USP (Unique Selling Proposition) University
1 HMA Opportunity Analysis Training With Ryan Dental Lab 39:27
39:27 Lire Plus Tard Lire Plus Tard Des listes J'aime Aimé39:27
Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWelcome to an Opportunity Analysis that I personally did with a gentleman named Ryan. Ryan is the owner of a dental laboratory in New Jersey who told me that his business is just about breaking even. He wishes to discover some new ways to grow his business without spending a lot more money. The story of Ryan’s business is interesting in itself. However, I hope that you will note how I conduct this Opportunity Analysis in order to obtain all of the information that I can so that I can offer possible solutions. This is an exclusive interview with Michael Senoff at www.hardtofindseminars.com.…
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Hardtofindseminars.com USP (Unique Selling Proposition) University
1 Opportunity Analysis Training With Jonathan The Owner of A Guided Fishing Tour Business 1:01:27
1:01:27 Lire Plus Tard Lire Plus Tard Des listes J'aime Aimé1:01:27
Lire Plus Tard Lire Plus Tard Des listes J'aime AiméHere is another special opportunity analysis training with Jonathan, the owner of his own small fishing tour business. Keep in mind this is not the ideal client I would recommend you take on. But this opportunity analysis training has some important lessons that cannot be denied. Even though this is a start up business, I was able to find some hidden marketing assets that Jonathan could start using to grow his business immediately. Another lesson to keep in mind is that Jonathan did not have money. You should only be doing the opportunity analysis interviews with people who have money. This interview is to provide you with another training for your benefit. Listen in and follow along on this interesting look at the fishing tour business. Please download the opportunity analysis worksheet and follow along. I know this recording will give you more confidence in yourself. I also hope it will get you to try and get a client and start your own lucrative marketing consulting business. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…
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Hardtofindseminars.com USP (Unique Selling Proposition) University
1 HMA Opportunity Analysis Training With Live Consulting Session Results in $1200 Consulting Project 43:29
43:29 Lire Plus Tard Lire Plus Tard Des listes J'aime Aimé43:29
Lire Plus Tard Lire Plus Tard Des listes J'aime AiméGeorge is the owner of a small tanning bed business. He called looking for some advice on how he could grow his business. Without knowing or promising anything, I invited George to talk in more detail about his goals. Listen in as I take George through the HMA Opportunity analysis in an effort to discover (HMA) Hidden Marketing Assets. More importantly, listen to the willingness of George to grow his business. And finally, listen as George hires me to develop a USP for his business. Developing the USP is the first recommended product we teach our HMA consultants to activate for clients. I am looking forward to working with George and to get his business hopping in the next few months. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…
H
Hardtofindseminars.com USP (Unique Selling Proposition) University
1 The USP Of A Snack Food String Cheese Distributor -- Part Three 37:48
37:48 Lire Plus Tard Lire Plus Tard Des listes J'aime Aimé37:48
Lire Plus Tard Lire Plus Tard Des listes J'aime AiméWhat you’ll hear in the first section is a real client calling me for for the first time looking for marketing help for his cheese business. Then, you’ll hear me call Richard for coaching advice on how to perform the opportunity analysis interview with this prospect. Richard has 17 years of experience conducting hundreds of business opportunity analysis sessions with clients ranging from Mom and Pop small businesses to multi million dollar corporations. Richard will use his years of "in-the-field" experience to give me a 20 minute coaching session of his best advice on what to do before I call my prospect. This is real, as it happened, and it’s absolute proof you can do this too. Other consulting opportunities will tell you how to get clients. They'll give you loads of unnecessary untested client generating tools. They'll give you post cards, newspaper ads and fancy calculators. You do not need all that stuff. All you need is one thing that works. They'll tell you how to get clients but I'll show you how. I'll offer you PROOF! All you have to do is follow this proven "recipe". Now go get some clients. And once you have a client, let me show you what to do with them by using Richard's Marketing Consulting Training System. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…
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Daily Deals
Daily Deals
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
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This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
Mettez-vous hors ligne avec l'application Player FM !
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