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After 15 years as a brand and business strategist and entrepreneur, building five companies and consulting hundreds of companies and thousands of entrepreneurs, I believe simplicity is the most powerful force in business. Simplicity will supercharge any business. In this podcast, my goal is to share simple ideas that will help you grow. From brand and business strategy to client acquisition, operations, leadership and personal growth, I cover all things related to growing your business. My m ...
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In this episode, I revisit the very core principles of simplicity and how it can provide exponential growth in your business. I share examples of how to get started, from simplifying your client base to your offerings. I explain why and how simplicity works in any business. I also share updates on Original Minds™ the collective. If you are interest…
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Growing a business is hard enough when you go at it alone. I used to think I needed to build everything myself, and that took so much time while also including risk, money, and other resources. As entrepreneurs, we're conditioned to exploit our own time and resources for profit. But what if there is another way, one that gives you more leverage and…
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I recorded this episode for all you independent consultants struggling to break the 15k/mo barrier. As you'll hear, there is a reason you might not consistently make more, and I'll explain why. I'll also explain how to get more leverage so you can grow your consulting business. You can also find this episode on my Youtube channel:…
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Are you interested in creating a lifetime of wealth in 1-3 years? The biggest missed opportunity for business owners is that most never exit or don't get close to the potential exit value. In this episode, I share the simple equation for growing the value of your business exponentially and getting millions more for it (if you're making at least 500…
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What is success? What is success for an entrepreneur? Is is money? Is it having an impact? Or...is it having the quality of life you want? For many entrepreneurs, it's all the above. We want it all. But there's a chance you are sacrificing your most precious years without actually living your life... That's what this episode is about. Also check ou…
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In this episode I share what I would do to help you grow your business exponentially in 2024. I first share the process, then I go through the 10 Paths To Exponential Growth. The great thing about these paths is that they compound. Even the smallest of improvements here and there turn into gigantic results. Here they are: 1. Change Your Strategy 2.…
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In this episode, I share three common problems that owners of agencies and consultancies make, and how to overcome them. Having worked with hundreds of entrepreneurs in the consulting and agency space, and having recently revied more than 2000 websites, I know these are problems that the large majority deal with. I hope some of these ideas set you …
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In this episode, I share one of my favorite topics (obsessions), which is to figure out Why customers should choose a specific brand and offering and how that brand/offering can become so relevant and valuable that it leads to "onlyness" (being seen as the only viable choice). To see the model I reference, check this article I wrote on LinkedIn htt…
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In this episode, I share three levers that you can pull to achieve an exit of more than $10 million dollars, even if your earnings are under $1 million. In fact, these levers work at any level, but in this episode, I show how a company doing $500k in earnings (EBITDA or SDE) could achieve an exit at a 20x multiple in as little as 2-3 years. I'm tal…
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If you want to scale your agency or consultancy, you have to productize. Trying to satisfy the ever-changing needs and wants of clients is a good idea, but it is not usually a profitable, sustainable, and scalable business model. Why? Because you're likely shifting your "assembly line" all the time. You need to standardize and systematize. I am ope…
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Hey! I'm back with a new episode. This time, I' share the issue that is preventing almost 100% of entrepreneurs from growing. I share a couple of simple drills that will give you insight into how you are doing in this area. If you want to explore what it's like to work with me, check out www.thesimplecompany.com/gamechanger I wo this 4-hours worksh…
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Do you know your magic number? I mean, do you imagine what amount of money you would need to receive in order for you to exit your business? Or do you think about what your business is worth? And is there a big gap between the two numbers? What if I told you that you are probably operating your business in a way that makes it worth only a fraction …
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Straight out of my playbook for game-changing transformation, here are five shifts that most business owners need to make to see the results they want. Too often, I see entrepreneurs wanting change, but thinking too small, too linear. When you make small shifts, it's sometimes even harder than if you set your mind on a 10 or 100x goal. To get help …
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Ever wonder why it takes so long to achieve your goals? Well, if you're like most people, you're probably trying to figure everything out for yourself. That is probably the slowest way to get there. Because TIME is your most scarce resource. Smart people invest MONEY to get more TIME. Poor people invest TIME to get more MONEY. To get help from us, …
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If you're not thinking about what your company is worth, and what it could sell for, you're leaving your future vulnerable. When you think of optimizing your business's worth, you end up making better choices, such as choosing a better business model, systematizing, building SOP's, etc. We help maxed-out operators become true business owners so the…
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In this episode, I share one of the most game-changing tools I have ever created and implemented. The Six Money Moves, combined with The Money Equation™ gives you a framework and a set of tools to exponentially grow your profits and your revenue. To learn more and to get a free assessment for your business, go to: www.thesimplecompany.com/meeting a…
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More than 95% of entrepreneurs don't reach their goals and dreams. The reason is simple. In this episode I share how to solve the most pressing problems you might be experiencing: 1. Everything in your business rests on you. 2. You struggle with making your business predictably profitable. 3. You have not been able to grow "beyond yourself". If you…
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Unless you have the money, impact, and freedom you want, you probably don't have these three systems dialed in. And to be frank, unless you get them implemented, you'll never have those goals. In this episode, I share the main reasons you might be maxed out, feeling like everything rests on you, and how to fix it. We're taking on a small number of …
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In this episode, which I recorded as a video training, I share the strategy I call The Million Dollar Strategy. It's a strategy I discovered many years ago, and I implemented it a few times in my own businesses, as well as with countless clients with great results. It's the fastest, simplest way I know to hit a million in sales, or ten million if y…
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I am back in a new country in a new year, in a new home, with a new title for the podcast. In this episode, I share some updates, and I share why this is the time to revisit your goals and strategy. Every strategy is off. The question is by how much? Strategy is leverage. I'll be taking on a few 1:1 clients in the coming weeks, if you are intereste…
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In this episode, I share the concept of The Game-Plan which I use for almost anything I do, and that we teach some of clients to use too. What are your plans for 2023? What will you do to make the new year significantly better than 2022? Check out this simple framework, which will make total sense. If you want help with building a simple company th…
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In this episode, I break down the process we use to design "no-brainer" offerings for our clients inside our program called Beta™ You can use this process to create anything for your business really, and it works great for developing propositions. If you'd like help with creating an extraordinary offering, go to: www.thesimplecompany.com/meeting an…
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The new year is just around the corner. How can you create breakthrough change and growth in 2023? Most people repeat the same year every year. The main problem is, their mindset and identity stay the same. Here are three ideas that will change your results dramatically in 2023, if you implement them, I promise you. If you want help with them, go t…
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What does it take to see consistent, predictable results in any area of your life?I think you know...In this episode I share two core principles that have influenced our new membership service - The Simple Company®At the end of the episode, I have included an overview of The Simple Company®.Hope you enjoy. Learn more at www.tobias.blogor book a cal…
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Why is it so hard to get what you want? Why do so few people achieve their goals? Only 5% of entrepreneurs make their goals and dream come true. In this episode, I share the most important reason. It's now about what you want... Hope you enjoy it. Book a call and let's get you what you want. www.thefutureacademy.com/meet…
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Is your business providing you with more wealth, client happiness, and personal freedom every month? If it's not, perhaps your business (or parts of it), does not function as it should. In this episode, I talk about "designing your business to make it work". You don't accept a car that does not run as it should. Why is a business any different? For…
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For 15 years of my life, I spent my time building and leading my brand consultancy, and a few other agencies I either founded or owned. In this episode, I talk about what I would have done differently...and how I would have made LEVERAGE the main goal. It took me the first seven years to realize just how inefficient the consulting/agency model actu…
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You might not like the word "selling", and you would not be alone if that is true. But what if I told you there is a better way, and that Sigmund Freud convinced me to believe so :) In this episode, I talk about a couple of powerful frameworks for getting deep insights about your potential customers. I talk about The Pleasure Principles, and how to…
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In this special episode, I share what we're building with our new venture, The Simple Company® - and how you can possibly join, if you're interested. We are on a mission to build the world's most influential company for entrepreneurs and small businesses, focusing on brand and business consulting and coaching. Yup. Nothing less. We're off to a grea…
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In today's episode, I share some timeless wisdom that I learned from some of the great masters of the past (including James Allen). Also sometimes called "The Iron Laws Of The Universe", I am talking about cause and effect. But not only cause and effect in the physical world, but of the causes you set in motion internally, that will later manifest …
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What makes people buy your offer? What makes them move forward despite their fears, doubt, cost, or other perceived pain? And what can you do to get more people to take action, so you can serve them and give them results? In this episode, I share the concept of the No-Brainer Offer. And more than that, I make you a No-Brainer Offer :) To take me up…
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Most business owners lack leverage in their business, meaning that there is a non-existent (or low) multiplier between inputs and outputs. When you sell 30 hours of work, and you have to work for 30 hours, your time multiplier is 1x. Not good. But if you sell a project at $15k and you work 30 hours, you have leverage. Maybe you're amazingly efficie…
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This is a bit of a special episode, as I share some details about a brand new venture we're building. In other words, this is for you if you want to grow into a world-class brand consultant and make a great living in this industry. We're launching a global brand consulting company, and we're looking for great people to be part of it, as entrepreneu…
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I created this episode in honor of your entrepreneurial journey. You have a dream. You went for it. The question is, how is it going? Are you making your dream real? Is it happening? Are you on track? James Allen said "The vision that you glorify in your mind, the ideal that you enthrone in your heart, this, you will build your life by. This, you w…
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What does a brand consultant do? Why is it such a great profession? And what does it take to succeed in brand consulting? What is the real purpose of brand consulting? And why do most brand consultants play too shallow? In this episode, I answer these questions. On September 19th, we're kicking off the last Certified Brand Consultant™ cohort of the…
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In this episode I talk about the seven most common reasons agency owners (and other professional service firms) struggle to become predictably profitable, and why they often fail to grow. I have sinned myself...I was guilty of doing ALL the mistakes I share as I started my own brand consultancy in 2008. Nowadays, I consult and coach owners and see …
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In this episode, I share a framing exercise that I use on myself every now and then. It's extremely simple, and it works wonders. I am dedicated to getting you to overcome your limitations and become all you can become, for your benefit, and for the benefit of the world. I imagine a world where more people do what they are supposed to...ridding the…
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One of the most ignored concepts in business in my experience is positioning. I mean, people know of positioning, but they don't practice it well. Why? For one, it's scary, because it goes against common sense in many ways. In this episode, I talk about a principle from my upcoming book/booklet (let's see what it becomes). I call this principle Car…
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I'd be the first to admit my headline sounds a bit cocky and that I might have more to learn from you than you have to learn from me. However, I decided to challenge myself with a question. If my life depended on it, if someone held a gun to my head and told me I must make your business thrive, what would I do? I came up with six non-negotiable pri…
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What does it take to achieve extraordinary levels of success as an entrepreneur and in life? Many things, for sure...but as I've been exploring this topic for the last 20+ years of my life, and after reading several hundreds books on the subject, I have learned that there are three areas that extraordinary achievers keep expanding. In this episode,…
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In this episode, which I shot in a garden in the south of Portugal (also available on my YouTube channel) I share my creative process. It's a process I developed through trial and error over the years, and I have come to learn that this process never fails me. I mean, coming up with great ideas is not easy. But I find that by having a framework for…
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If you're in the professional services space (agency owner, consultant, coach, etc.) one of the SMARTEST things you can do is to PRODUCTIZE your service(s). When you think of your service as a product, you will start to STANDARDIZE it, so that you can deliver a specific outcome repeatedly over time. The main benefits are: -You can get higher margin…
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Have you ever listened to someone more experienced than you as they told you something important....yet you chose to ignore it? I know I have. During the first seven years running my brand consultancy, I ignored not only what I learned from industry leaders and gurus, I ignored my own advice...the advice I gave my clients as a strategist... I feel …
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Why do we measure business success based on revenues, when profits are the only thing that really matter. I mean, sure, size does matter (sometimes), but aren't you more interested in having a profitable business than a big one? In this episode, I share some principles for how to make your agency or consultancy profitable, how to avoid some common …
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We all know BRANDS matter, but do you know how you can translate your brand-building investments and activities into MONEY? This could blow your mind! Learn a simple, powerful formula that connects to your brand. In addition to explaining how "brand" connects to revenue, and profit, I also share a couple of opportunities. 1. I work with a small num…
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Brand consulting needs a serious upgrade. Let's be real. What used to work in "brand-building" does not work as well today. And the majority of the industry fails to make a decent living. I've been in this space for almost 15 years, and I've seen enough to say that it's time we stop doing it the old way... Brand strategy followed by "branding", a.k…
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