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As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digit ...
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How Marketers Can Use Second-party Data + Global Voice, Video, Social Trends| S3 EP 04
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21:02
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Report of the week: HootSuite’s Global Digital Overview 2020Top 3 takeaways from the report we discuss:1.What customer engagement is going to look like in 2020 and beyond: leveraging employees as a crucial link in CX2. Will marketers find their ‘purpose’ with video in 2020? 90% of internet users said watching videos was their number one activity on…
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Expert analysis of the latest CX news feat. Adobe, Sprinklr, Freshworks, Lytics| S3 EP 03
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26:26
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David Raab, Anand Thaker and Chitra Iyer analyze what the latest announcements in MarTech mean to marketers. Featuring latest CX news from Adobe, Verint, Adobe, Sprinklr, Freshworks, Wipro Digital, Rational Interaction, Thunderhead and Lytics.Gartner’s recent prediction asserted that 89% of companies will compete solely on CX - the market for CX sp…
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Sensible Martech Choices, Latest Marketing Surveys, and Identity Resolution News | S3 EP 02
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37:20
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This week we talk about making sensible martech stack decisions in the giant martech candy store; what makes the ‘D2C approach’ work, findings from 3 new marketing surveys; and David Raab’s expert commentary on 3 news items from the identity resolution space.Section1: talking martech with Pat Maigler, Sr. Manager Marketing Strategy and Operations a…
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The Growth of First Party Data Tech & Campaign CDPs in 2020 |S3 EP 01
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Segment 1: The Growth of First Party Data TechDavid Raab of the CDP Institute, growth advisor Anand Thaker, and Chitra Iyer talk about the rise of first party data tech - from personalization platforms to experience clouds, data integration to CDPs and everything in between.Highlights of the discussion include: - Factors behind the rise of ‘first p…
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5 Big MarTech Themes for 2020 | 64
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52:49
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Brent Leary, David Raab, Anand Thaker, and host Chitra Iyer talk about 5 significant martech themes that will – or should matter in 2020:1. The Customer Data Management space• David explains why his biggest milestone in 2019 was Salesforce, Adobe, and Oracle coming out with seemingly legit CDP’s, and “the very specific technical change” they have m…
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