Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason. When you hear the words “public relations,” what – and who – do you think of? The Public Relations Society of America (PRSA) defines PR as “a strategic communication process that builds mut…

As the excitement of the new year fades into the rearview mirror, it’s not uncommon for business leaders and their teams to find themselves caught in the relentless demands of day-to-day operations by February, leaving their grand plans gathering dust on the shelf. Whether it’s the pressing urgency of immediate needs or simply the allure of familia…

Many professionals understand the significance of building awareness of their expertise and thought leadership, but often grapple with how to do so. Thought leadership goes beyond mere expertise; it is a process that entails building authentic, collaborative relationships within one’s industry, identifying patterns, recognizing emerging trends, and…

The past 10-15 years of business have been dominated by an obsession with efficiency: How can we accomplish more work with fewer employees to save money and maximize profitability? Certainly, continued efforts to reach new levels of efficiency are important to business growth and sustainability. But the most recent three-to-five years have shown th…

Our routines were disrupted when the world as we know it paused earlier this year, but somehow, we have figured out how to (successfully) traverse a new normal, balancing the demands of our “day” jobs with the 24/7 responsibilities life, home, families and pets also require. Whew! It’s okay to take a breath – You’ve earned it. Thanks to the magic o…

As an executive of an organization, who do you believe your key stakeholders are? Who would be number one on that list? In any organization, employees should be the number one audience. The most successful organizations are those with engaged employees who are involved in frequent two-way dialogue with leadership throughout the organization and giv…

Organizations spend a lot of money each year to develop their image, brand reputation and messaging for their key audiences. But there comes a point when leadership wonders if what they are communicating is actually being received as intended by their audiences. Achieving success by re-enforcing your brand begins with research. We often conduct qua…

As public relations professionals, a lot of what we do involves managing an organization’s reputation. For the most part, the more media attention your organization receives, the more your stakeholders will recognize you. But visibility isn’t enough. It’s the content of news stories that determines whether your audiences will have a favorable impre…

Communicating with employees and building a culture with the right balance of employee satisfaction and strong work ethic isn’t easy. And there’s no single formula or trick for this. But there is one strategy that continues to be preached and implemented successfully: include your employees in conversations about your business. This doesn’t mean te…

Lots of people in many organizations across the world try to find some connection between their organization and a holiday in order to get news coverage for their company, products or services. The problem is, most of those people don’t dig deep to figure out a very specific, unique, interesting, valuable and – most of all – newsworthy angle for th…