Les meilleurs podcasts Nina L Kovner (2024)

1
Elevated Salon Prices Require Elevated Salon Experiences 15:03

4d ago15:03

15:03

In this episode Nina dives deeper into a recent Reel they shared on the connection between your salon brand, your salon experiences, and your salon prices. When your prices are aligned with the experience you deliver, and you’re attracting salon clients who see value in the experience for the price, you are good. When your salon prices are out of a…

1
Salon Owner Insights: Kristen Peckich of La Pomponnee Salon 28:35

11d ago28:35

28:35

In this episode, Nina sits down with Kristen Peckich, the owner of La Pomponnee Salon in Pittsburgh, Pennsylvania. We discuss Kristen's 32 years as the owner and leader of an employment-based salon, her unusually low turnover of team members and clients, her salon leadership philosophy, lessons learned, and transitioning from working behind the cha…

1
Online Discourse and Its Impact on Your Salon Brand and The Salon Industry 20:30

18d ago20:30

20:30

In this episode, Nina revisits a conversation around our collective loss of perspective as an industry thanks to the algorithms on social media feeding into our fears and insecurities by amplifying the most enraging pieces of content. Remember, your content is your marketing, and what you choose to engage with online has a direct impact on your sal…

1
Non-Competes, Building Trust and Your Salon Brand 17:15

25d ago17:15

17:15

In this episode, Nina talks about the recent ban on non-compete agreements in the US and why that’s awesome news for the salon industry in creating a positive and supportive environment for your salon team members, focusing on building trust through clear communication, expectations, and shared vision. Nina also talks about how this new ruling is d…

1
Generational Discourse: A Tale As Old As Time 20:29

1M ago20:29

20:29

In this episode, Nina share insights on generational discourse drawing from their own experiences as a young hairdresser and marketer, the importance of listening to different generations and their perspectives, and how it applies to both your salon business and life and shares some tips from a blog they wrote in 2013 on how to be a more empathetic…

1
The Trouble with Comparing Your Salon Brand To The One Down The Street 13:56

1M ago13:56

13:56

In this episode Nina dives into the trouble with comparing your salon brand to the one down the street, revisiting a Passion Squared blog post from 2014 on the importance of having clarity around your own salon brand story, marketing strategy which includes your salon pricing, your business objectives, desired outcomes, overhead, and all the things…

1
How Salon Clients Find You Online and The Missing Context of Charging Your Worth 20:01

2M ago20:01

20:01

In this episode, Nina dives into a few key actions that can have an immediate impact on your salon business and brand. New salon clients find you via search, whether it be through search engines, voice, AI, referral platforms or the socials. Every word matters, which means your captions are more important than ever. In this episode I share an exerc…

1
Let's Catch Up: Repurposing Content, Healthy Boundaries, Walls, Salon Service Discounting And More 19:36

2M ago19:36

19:36

In this episode on the pod, Nina comes to you for a little catch up after being under the weather this month to celebrate Passion Squared's 12th birthday, dive into respurposing content, navigating sick days with salon clients, healthy boundaries vs. walls in your salon business, and some things to consider before discounting your salon services wh…

1
ENCORE EPISODE: The $100K Email: Building Care, Trust, and Value with Your Existing Salon Clients 18:24

3M ago18:24

18:24

In this episode, originally aired in June 2023, Nina shares some simple, high-impact ways to show your salon clients you care, build trust, and create more value for them. These simple actions, which have nothing to do with social media or algorithms, can help you retain awesome clients, and help you generate more revenue in the process. Also in th…

1
Your Salon Social Media Content Is Your Marketing 20:02

3M ago20:02

20:02

In this episode, Nina dives into the connection between your salon brand story and your salon's social media content and shares some simple processes to stay focused on creating content that connects you to the salon clients you wish to serve. If you are looking to streamline your social media content process, build relationships with new clients, …

1
SPECIAL GUEST Candice Moore On Emotional Fitness and Stepping Into Your Truth 36:53

3M ago36:53

36:53

In this episode, Nina sits down with special guest, and long-time friend Candice Moore. Candice is the owner of Moore Grace, a company dedicated to healing, restoration, and hope at the soul level. Candice is a transformative leader, a powerful motivational speaker, a gifted storyteller, and a published author. In this episode, Candice shares what …

1
ENCORE EPISODE: Justifying Your Value, Worth and Price 9:26

3M ago9:26

9:26

In this episode, which originally aired on February 6, 2023, Nina dives deeper into an Instagram post shared last week on being mindful about creating content drenched in justification around the value, worth, and pricing of your brand services and products. Whether you are a stylist, a salon, a fitness trainer, a massage therapist, a lash artist, …

1
Things To Look At When Your Salon Business Is Slow 26:37

4M ago26:37

26:37

In this episode, Nina shares some thoughts about the 'everyone is slow' narrative being shared on the salon industry socials. The fact is, not everyone is slow, busy, sad, happy, or anything. This is another example of black and white thinking, coupled with remembering the algorithms can be deceiving and distracting. Nina also shares insights on so…

1
SPECIAL GUEST Ira Pope Sage On Becoming A Hairdresser, Educator, Navigating Fears and Healthy Mindsets 47:51

4M ago47:51

47:51

In this episode, Nina sits down with long-time friend and award winning hairdresser Ira Pope Sage. They talk about everything, from how Ira became a hairdresser, to his first years as an educator, to navigating his fears and helping others navigate theirs as an educator, to what creates an awesome salon or education experience, to the daily rituals…

1
ENCORE EPISODE: Dismantling The ‘Professional Salon Products Aren’t Profitable’ Myth 23:17

4M ago23:17

23:17

We’re sharing this episode again (original episode aired June 2023) as the myth around professional salon products not being profitable keeps coming back to our inbox, as recently as this week. In this episode, Nina talks about the true purpose of providing home care solutions for your clients and some of the false narratives being shared in the pr…

1
Salon Client Education, Haircare Myths and Lifetime Client Value 19:59

4M ago19:59

19:59

In this episode, Nina dives deeper into a post shared last week on the Passion Squared socials that spoke to the Stanley cup memes and folks comparing them to investing in professional salon products. The memes were funny and also created an opportunity to talk about brand value and lifetime salon client value. The deeper dive in this episode is ab…

1
2024: The Year of Perspective for The Salon Industry 41:43

5M ago41:43

41:43

In this episode, Nina proclaims 2024 to be the year of perspective for the salon industry. One viral TiKTok or some comments from random strangers on the Internet is not fact, or truth. The algorithms are designed to feed off our enragement and discourse. Because of that, we are collectively losing perspective around how different salon businesses …

1
SPECIAL GUEST Roxan McDonald On Storytelling, TikTok, Not Being Nice and So Much More 39:25

9M ago39:25

39:25

In this special episode of the pod, Nina is joined by author, writer, storyteller, content creator, and small business owner Roxan McDonald. Roxan shares her story of how she became a writer and storyteller, her viral rise on TikTok, not being nice, where gratitude fits in her recovery and life, moving to a new country and we dive into Roxan’s late…

1
Navigating Difficult Conversations with Salon Clients 23:26

11M ago23:26

23:26

In this episode, Nina responds to a question from Evan Joseph about dealing with a salon client who is being unreasonable and combative. There are several things to consider when deciding how to handle upset or angry salon clients; your business Agreements, your brand, lifetime client value, and the outcome you seek. Having healthy boundaries is es…

1
Dear Salon Industry, We Need To Talk About Home Care Solutions for Your Clients 23:17

11M ago23:17

23:17

In this episode, Nina talks about the true purpose of providing home care solutions for your clients and some of the false narratives being shared in the professional salon industry. The truth is, your client's happiness matters not just on the day of their salon visit, but also, all the days in between. The purpose of offering home care is not abo…

1
The $100K Email: Building Care, Trust, and Value with Your Existing Clients 18:24

12M ago18:24

18:24

In this episode, Nina shares some simple, high-impact ways to show clients you care, build trust, and create more value for them. These simple actions, which have nothing to do with social media or algorithms, can help you retain awesome clients, and help you generate more revenue in the process. Also in this episode, Nina shares the real reason be…

1
ENCORE: A Different Look at Team Handbooks and Client Agreements 19:35

12M ago19:35

19:35

One way to reduce team discourse, leadership overwhelm and angst is to have clear, simple, aligned, and compassionate communication. And while that sounds like, duh Nina, the truth is it's one of the most common reasons discourse is created in the first place, and why people quit. Unmet expectations, broken promises, or misaligned expectations come…

1
Healthy Boundaries: Conversation Framework for Pricing Discussions with Clients 19:57

1y ago19:57

19:57

In this episode, Nina shares the Healthy Boundary Conversation Framework from My AwesomeAF Healthy Boundary Handbook to help guide you through some of the more challenging discussions when salon clients are asking about the pricing of your services and when you have a price increase. Nina also walks you through the differences between healthy bound…

1
Not Everyone Goes To A Salon: A Lesson In Marketing & Your Mindset 16:40

1y ago16:40

16:40

In this episode, Nina shares some much-needed context to help you understand the difference between salon-going and non-salon going consumers, which helps you better define your own target market, dream clients, or what we call at Passion Squared, brand people. When you have clarity around this, you can spend more time focusing on who you serve, an…

1
It's Time To Dismantle The Salon Retail Narrative 17:54

1y ago17:54

17:54

In this episode, Nina invites you to dismantle a decades-old narrative about salon "retailing". The truth is, your clients come to you because of your professional experience and expertise which includes how to maintain their hair, skin, etc. at home. The purpose and objective of educating your clients and recommending home care products and tools …

1
Here Comes The Sun: Lessons About Trauma, Determination, Healing & Hope 30:11

1y ago30:11

30:11

In this episode, I share my process and experience of saying yes to a trip to Los Angeles for a special event and all the feelings I had, and the lessons I picked up along the way. This is a story of identifying new traumas, not feeling ready, the healing that comes with feeling your feelings, determination, finding hope again, and celebrating ever…

1
My Take On Independence and Interdependence from 2013 10:01

1y ago10:01

10:01

In this episode, Nina share's chapter from their book Follow Your Heart, written in 2013. The chapter is called PEOPLE, and it walks you through why the concept of independence is a myth, and why interdependence is really where it's at still to this day. You can apply this concept to both your business and your life because the truth is, you need p…

1
Commission Percentages vs. Compensation Programs 14:31

1y ago14:31

14:31

In this episode, Nina invites you to look at the words and language you use as a salon owner and how they align with your brand and the outcomes you seek. Traditionally, there's been a focus on commission in the salon industry, which becomes problematic and creates unrealistic expectations, confusion, and disappointment. Whether you are an employme…

1
A Different Look At Team Handbooks and Agreements 19:35

1y ago19:35

19:35

One way to reduce team discourse, leadership overwhelm and angst are to have clear, simple, aligned, and compassionate communication. And while that sounds like, duh Nina, the truth is it's one of the most common reasons discourse is created in the first place, and why people quit. Unmet expectations, broken promises, or misaligned expectations com…

1
Justifying Your Value, Worth and Price 9:26

1+ y ago9:26

9:26

In this episode, Nina dives deeper into an Instagram post shared last week on being mindful about creating content drenched in justification around the value, worth, and pricing of your brand services and products. Whether you are a stylist, a salon, a fitness trainer, a massage therapist, a lash artist, or a content creator, always remember your c…

1
BONUS Episode Nina Kovner on Branding 18:08

1+ y ago18:08

18:08

Bestie of Passion Squared and the beauty industry Gordon Miller recently launched a new podcast, Social Beauty Makers, and invited Nina on his pod. From Social Beauty Makers A renowned coach, marketer, and thought leader in social and digital media, Nina Kovner, Passion Squared CEO, gives us a 15-minute master class on the fundamentals related to '…

1
The Difference Between Brand Values and Brand Value 19:40

1+ y ago19:40

19:40

In this episode Nina shares insights into why it's essential to understand your brand values, what those you serve value, and the difference between brand values and brand value. With the recent decision Amazon made to end their Smile program they chose to abandon a part of their brand that was of value for some, and in doing so, moves folks to que…

1
Aligning Your Words with Your Brand 11:17

1+ y ago11:17

11:17

In this episode, Nina shares insights and examples of why it's important to align your words, language, communications, and content with your brand purpose, promise, people, voice, values, and vibe. Your words have energy, meaning, and impact. You want the words you choose to help you move toward the outcome you're seeking while ensuring they are i…

1
Care, Trust and Value in 2023 12:23

1+ y ago12:23

12:23

In this episode Nina shares some insights into how you can double down on caring, building trust, and delivering value for your clients, teams, and tenants this year. Whether you believe a recession is here or on the way, getting back to the fundamentals of building relationships, referrals, retention, and revenue is very much in style. What's out …

1
What We Can Learn from New Year’s Day 12:20

1+ y ago12:20

12:20

Welcome back to the podcast, lol! It's been a minute. In this episode Nina shares some wisdom and thoughts around the feelings and hopes of new days and how that can translate into any day of the year. Whether you spend your New Year’s Day in silence and reflection, or out playing in nature, or binge watching your favorite show, prioritizing your s…

1
Making Decisions and Creating Awesome Client Agreements 20:58

2y ago20:58

20:58

In this episode, Nina shares their frameworks for both decision making and creating awesome client agreements, two critically important tools for you to simplify your life as a leader and creative small business owner. The truth is you likely spend way too much time, energy, and stress not making decisions, avoiding problems, and feeling resentful …

1
Where You Stand As A Brand and How You Decide 19:19

2y ago19:19

19:19

In this episode, Nina share's some insights into why some brands stand up publicly and fight injustices in our world and why some choose not to. This episode is not about politics, it's about clarity of brand story, vision, and values. It's about the choices you make as a brand in relation to what your people value, whether it be clients, team memb…

1
The Not So Great Cancellation, Focusing On What You Can Control + Being Where Your Feet Are 15:27

2+ y ago15:27

15:27

The awesome news is your clients are respecting your Safe In Our Salon Agreements + Protocols and canceling their reservations if they feel ill or have been exposed, the not so awesome news is you may be having a trauma response to your 2020 experience. If this feels relatable, you are not alone. In this episode, Nina shares some thoughts on how to…

1
Getting Back To What Matters On Social Media 24:44

2+ y ago24:44

24:44

In this all-new episode of the pod, Nina shares their experience with the recent 33-day social break they took. At Passion Squared, we've been sharing with our clients and community for years about the importance of taking breaks, however, during this break, Nina saw the need for even more time off, and when you are on, remembering your purpose for…

1
ENCORE: Nina L. Kovner On Holidays + Boundaries + Britney Spears 24:25

2+ y ago24:25

24:25

(This episode originally aired on December 24, 2019) In this episode, Nina shares her experience around navigating the holidays when you struggle to find joy in them, a little but super important rant on Britney memes and mental health, along with reading a few pages from her NEW My AwesomeAF Boundary Book that touches on clients demanding to be sq…

1
ENCORE: Danielle Green On The Hair Love Book + Animated Short Film + The CROWN Act 25:38

2+ y ago25:38

25:38

(This episode originally aired on February 13, 2020) In this episode we sit down with Danielle Green of Radically Curly to talk about the Hair Love book, the recent Oscar win for the Hair Love animated short film, and the CROWN Act. It is currently LEGAL in all but three states (now 14 as of this encore episode) in the US to discriminate against Bl…

1
Fifty Five Lessons + Wisdoms from 55 Years of Living 54:04

2+ y ago54:04

54:04

In this episode of the pod, Nina shares fifty five life and business wisdoms and lessons on their 55th birthday with special guest and bestie Gordon Miller of Hairbrained. Grab your favorite beverage and snack, get cozy, take a listen and if you feel inspired, share some of your wisdoms and lessons with us on the socials. You can find Nina + Passio…

1
Nina L. Kovner On Business Integrity & Agreements + No Shows + Lifetime Client Value + Venmo Drama 31:51

3y ago31:51

31:51

In this What's On My Mind episode we are back with Nina sharing what's been on their mind the last couple weeks. Nina share's their thoughts on business integrity and ethics, business agreements and how they align with your own brand vision and values along with your brand purpose, promise and people. This applies to all aspects of your business an…

1
Kristin Rankin on Pride + Creating Inclusive Salons + Pronouns + The Dress Code Project 49:03

3y ago49:03

49:03

In this episode we talk (again!) with Kristin Rankin, hairdresser, owner of Fox & Jane Salon in Toronto + Founder of Dress Code Project. As we celebrate LGBTQIA+ Pride this month, our discussion with Kristin is super relevant as you reflect on how you can be a more inclusive, affirming salon for both your clients + team members. We talk about all t…

1
Dr. Nancy Sobel on Mental Health + Wellness As We Enter Our Post Pandemic World 1:00:56

3y ago1:00:56

1:00:56

Content Warning: Depression, Suicidal Ideation & Traumatic Experience In this comeback episode Nina brings back her therapist, Dr. Nancy Sobel, to talk about all the things mental health. Dr. Nancy Sobel is a psychologist in private practice in West LA specializing in the treatment of trauma and compulsive disorders and has been Nina's personal the…

1
Dr. Nancy R. Sobel On Mental Health + Hope + Resilience with COVID-19 44:50

4y ago44:50

44:50

In this episode Nina chats with Dr. Nancy Sobel, a psychologist in private practice in Los Angeles California specializing in the treatment of trauma and compulsive disorders and Nina’s personal therapist for the past 13 years. Dr. Nancy shares her expertise, experience and some tools to help you understand and navigate all the stages and feels of …

1
Nina L. Kovner On Communication + Community + Compassion In Crisis 16:25

4y ago16:25

16:25

In this episode Nina shares her thoughts around navigating the anxiety, fear and uncertainty around COIVD-19 for salons + small business owners. If you are seeking guidance and support with your client + team communications, click to read Clear Communication Is Kind. Please use TRUSTED news sources for information in your country, state, county and…

1
Rebecca Taylor On Paying Artists + Salon Ownership + Mental Wellness 59:45

4y ago59:45

59:45

In this episode we sat down with Rebecca Taylor, salon owner, colorist, educator, influencer and mental health advocate. We talked about all the things; her recent departure from a brand she helped create, paying artists, opening her second salon, navigating mental health and so much more. You can find Rebecca on the gram @rebeccataylorhair Thank y…

1
Keya Neal On Independent Education + Representation + Blackish 54:59

4y ago54:59

54:59

In this LIVE from ISSE with Hairbrained episode we have Keya Neal of Texture vs. Race back with us for round two! We talk about ALL THE THINGS, from the reality of independent education, Keya’s journey in becoming an awesome public speaker, and the recent problematic Blackish episode on black hair and salons. For even more context and education, pl…

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