Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.Par Jon Loomer

If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...Par Jon Loomer

The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...Par Jon Loomer

When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.Par Jon Loomer

How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.Par Jon Loomer

Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?Par Jon Loomer

They may not be dead yet, but all signs are that we're heading in this direction. Here's why...Par Jon Loomer

AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.Par Jon Loomer

If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.Par Jon Loomer

It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.Par Jon Loomer

Is it possible that Meta gave two different products nearly exactly the same name? It sure appears so. And what's the deal with naming everything Advantage and Advantage+? And what does that + even mean?Par Jon Loomer

Over time, we tend to get stuck in our ways. We learn from what works and what doesn't work for us, and this results in strong opinions and rigid processes. This can be dangerous.Par Jon Loomer

Stop blaming the system when your ads aren't working. Don't tell me that Facebook ads don't work. They don't work for you. The way that you're using them. But, they could work for you!Par Jon Loomer

If you're a Facebook advertiser, I encourage you to be curious. Don't worry so much about what others are doing. Instead of asking whether you should do something, try it. Experiment!Par Jon Loomer

Meta gives you a whole bunch of metrics to distract you with. Be careful. Ultimately, there are only a couple of metrics you should truly care about. Everything else is merely secondary or tertiary.Par Jon Loomer

We often overthink things with Facebook ads. Whether it's the optimization, targeting, placements, number of ads, or number of ads. While there are exceptions, less is almost always more.Par Jon Loomer

This isn't about exploiting the ads algorithm or understanding how to create ads it prefers. It's knowing that it's powerful, literal, and not perfect. Know how it works and why. And know how that can help and hurt you.Par Jon Loomer