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Briefings from BlueAlpha for B2C marketing leaders. Evidence from growth channel experts, live pilots, MMM runs, and incrementality tests. Expect concise, actionable breakdowns of AI applications in marketing, ad channel optimization, budget reallocation frameworks, CAC and CLV impacts, and practical ways to combine MMM with geo experiments.
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Stop Grading Your Own Homework: BCG Partner's Framework for Marketing ROI
24:13
24:13
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24:13
Is your marketing measurement stuck in a slide deck?Growth leaders know their attribution is unreliable. You have MMMs, A/B tests, and ad platform data, but how do you turn those noisy inputs into concrete, campaign-level actions? More importantly, how do you get your CFO to believe in them? We sat down with Neal Rich, Partner and Director of Marke…
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Brand vs Performance - How to Hit 3x LTV:CAC Budget Allocation
12:40
12:40
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In this deep-dive conversation, EJ White (former Head of Growth at beehiiv) shares how they allocate marketing budgets between brand awareness and direct response channels to achieve their 3x+ LTV:CAC target. Book a Demo: bluealpha.ai🎯 Key Topics Covered:● Budget Allocation Strategy- How beehiiv uses advanced attribution modeling to split budgets b…
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In this interview on the Numbers & Narratives podcast, EJ White (beehiiv's Head of Growth) reveals how BlueAlpha's granular insights and experiment design delivered statistically validated lift for beehiiv's campaigns - even for a $100K+ OOH campaign. Watch now to learn how you can optimize your marketing spend! Book a demo → bluealpha.ai…
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