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Behind The Numbers

Behind The Numbers

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Go Behind The Numbers for What Matters Most In Business. It’s an axiom in business that ”you can’t manage what you can’t measure.” Business performance and business valuation is all managed by the numbers. While Dave has spent a great deal of time ’inside’ the numbers, he has learned that the real stories and lessons-learned occur ’behind the numbers.’ Join business valuation expert and best-selling author, Dave Bookbinder and his guests as they go Behind The Numbers to understand what matte ...
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EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.
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”Behind the Numbers: Reimagining Retail” delves into retail’s convergence with every part of our lives and every part of the digital media ecosystem—from retail media and social commerce to the relationship between digital and physical commerce. Host Sara Lebow sits down with analysts from the Insider Intelligence retail desk to discuss the most interesting trends in retail and ecommerce today.
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“Behind the Numbers: The Banking & Payments Show” is a semi-monthly podcast covering the landscape of digital banking, cryptocurrency, fintech, payments, insurance, and more. Hosted by Rob Rubin, general manager, financial services at Insider Intelligence, the show features analysts from the Insider Intelligence financial desk as well as guests from the financial services world.
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Behind the Numbers

United Nations - Department of Political and Peacebuilding Affairs

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“Behind the Numbers” is a podcast of the United Nations Department of Political and Peacebuilding Affairs (UN DPPA) on the meaningful participation of women in peacemaking efforts. Episodes include conversations with peacemakers and decision-makers on the challenges and opportunities of the UN’s women, peace and security (WPS) agenda. Launched on the 20th anniversary of Security Council Resolution 1325 in 2020, the series continues to the present day. The views expressed in the series are th ...
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Climate change is the most important issue of our time. We’ve all heard that it poses an existential threat to our species and that it is already changing our planet in unprecedented ways, but with so many numbers – from parts-per-million of atmospheric CO2 to the now-famous ‘1.5°C red line’ of the Paris Agreement – we know that it can be confusing. Our new podcast “Climate Change: Behind the Numbers” helps listeners make sense of the complex topic of climate change. Each episode, we will ta ...
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On today's podcast episode, we discuss why it felt as though fewer brands were showing their support for LGBTQ+ folks, what a brands place in Pride (or holidays) is, and which retailers have hit the nail on the head this year. Join our analyst Sara Lebow as she hosts analysts Daniel Konstantinovic and Paola Flores-Marquez. Follow us on Instagram at…
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Welcome back to another episode of Behind the Numbers. This time, Dave Bookbinder sits down with Artem Koren, co-founder of Sembly AI, to dive into the hot topic of artificial intelligence in business. Artem shares some incredible insights on how Sembly AI is revolutionizing the way we handle professional meetings. Imagine having an AI that not onl…
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On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst…
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In today's episode, we discuss how Nvidia became the largest company in the world, what might slow them down, and which company is most likely to come for its AI crown. In Other News, we talk about whether Elon Musk's artificial intelligence company xAI can compete with OpenAI. Tune into the discussion with analysts Jacob Bourne and Gadjo Sevilla. …
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On today's podcast episode, we discuss the potential of an anti-AI movement, what the future of social media warning labels looks like, where folks will be searching for things in a few years, the feelings people want ads to conjure up, the US cities with the highest rents, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and M…
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In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Matteo Ceurvels, and Jasmine Enberg to discuss the pervasive nature of digital in political campaigning. How big is the disinformation problem? And are we in line for an existential AI crisis when it comes to political messaging? Follow us on Instagram at: https://www.instagram…
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In this episode of Behind The Numbers, Lou Rodriguez, CEO of Rodriguez Consulting, shares his entrepreneurial journey; highlights the impact and importance of his team; and how he's giving back with Rodriguez University. About Lou Rodriguez: As the CEO of Rodriguez Consulting, Lou leads a top-performing team in delivering innovative solutions for i…
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On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of June. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's la…
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On today's podcast episode, we discuss the main ways the shopper journey is evolving, how retail media is shifting to encompass the full funnel, and how in-store retail media can help bring a brand's shopping message to life, particularly during holidays and events. Tune in to the discussion with our analyst Sarah Marzano and Nikhil Sharma, senior …
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On today's podcast episode, we discuss what Apple Intelligence promises to help users do, what a partnership with Apple means for OpenAI, and why this might be a bad move for the iPhone maker. "In Other News," we talk about the advent of the AI PC. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser. Follow us on Instagram at:…
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On today's podcast episode, we discuss how news on social media is different, if the movies are dead yet, the promise of new digital price tags, IKEA paying virtual employees in its virtual Roblox store, the most visited places in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake …
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On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship owppo…
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On this episode of Behind the Numbers, we dive into the realms of leadership, entrepreneurship, and much more. I'm thrilled to introduce our guest, Jay Izso, the founder of Coaching Mavericks. Jay is not only a mindset performance coach but also the author of four books and the host of the New Direction podcast. He works with executives, athletes, …
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In part two of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what happens next when measuring retail media, Starbuck's drone delivery pilot, and how the publisher/AI relationship will play out. Tune in to the discussion with our vice pres…
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In part one of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what will actually end up happening with Paramount, what Nordstrom will do next to get back on track, and where folks will be watching the NBA over the next 10 years. Tune in to…
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On today's episode, we discuss the AI conversation that no one is having, how much people watch YouTube on TV, United Airlines showing personalized ads on seat-back screens, the best tasks for smart home robots, the state of working from home, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecas…
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On today's podcast episode, we discuss how much people are actually searching on social media platforms versus looking elsewhere, what a TikTok ban could do to social search, and how AI-powered chatbots are changing how we look for things. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf. Articles mentioned in this episode: Social Se…
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On this episode of "Behind the Numbers," Dave Bookbinder interviews Keith Baldwin, CEO of Spikes Natioanlly Famous, author, and podcast host. Baldwin provides a riveting recount of his journey from being an employee in the sports industry to owning a successful enterprise, underlining his belief in the power of resilience, hard work, and employee c…
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On today's podcast episode, we discuss the reasons that retailers are launching new store formats, what those layouts look like in the US vs. the UK, which ones are working, and which ones are not. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Zak Stambor. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sp…
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Today’s podcast episode of The Banking & Payments Show discusses why financial literacy is so important in younger generations (Gen Z and Gen Alpha), not only for individuals but also for financial institutions and society. In ‘Headlines,’ we examine Gen Z’s low functional knowledge of personal finances and then shift gears for the ‘In Argument’s S…
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On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes. Follow us on Instagram at: https://www.instagram.com/emarketer/ For…
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On today's podcast episode, we discuss why the Atlantic thinks "Google is playing a dangerous game with AI search", the best new membership perk that retailers should introduce, TV networks strategy to deemphasize age, whether every brand needs a personality, why the Taj Mahal was built, and more. Tune in to the discussion with our analysts Blake D…
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In today's episode of Behind the Numbers, we are joined by two extraordinary guests, Ande Grubb, Chief Operating Officer at Haefele Flanagan, and Hank O'Donnell, an EOS expert and founder of Positive Traction. They delve into the dynamics of the Entrepreneurial Operating System (EOS)—an innovative framework that empowers over 250,000 companies glob…
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On today's podcast episode, we discuss the argument for the NYTimes suing OpenAI, the argument for other publishers (like Vox, the Associated Press, and others) signing content licensing deals with OpenAI, and how this all shakes out. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla. Follow us on Instagram at: htt…
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On today's podcast episode, we discuss why prices continue to be such a hot topic, how consumers determine what value means to them, and which retailers performance is representative of the broader retail space. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor. Follow us on Instagram …
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On today's podcast episode, we discuss how GPT-4o can help employees with their jobs, how artificial intelligence will shape organizational change design, and if your new CEO might soon be an AI. Tune in to the discussion with our vice president of GenAI Dan Van Dyke and senior vice president of media, content, and strategy Henry Powderly. Follow u…
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On this episode of Behind the Numbers, Dave Bookbinder welcomes guest Cara Shortsleeve, CEO of the Leadership Consortium, for a thoughtful discussion on efficient leadership and facilitating younger talents' transition into leadership roles. Cara shares her extensive knowledge on inviting the best out of leaders by partnering with top global compan…
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On today's podcast episode, we discuss what a TikTok ban could do to the creator economy, if chatbot influencers are the future, and the changing ways creators are making their money. "In Other News," we talk about who Americans trust most (and least) with AI. Tune in to the discussion with our analyst Jasmine Enberg. Follow us on Instagram at: htt…
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On today's podcast episode, we discuss Caitlin Clark's impact on the WNBA, how digital advertisers are acknowledging societies concerns over technology whilst advertising on it, if there is room for two YouTube's (one called TikTok), what to make of the NFL coming to Netflix, the happiest places in America, and more. Tune in to the discussion with …
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On today's podcast episode, we discuss if influencers can actually deliver both upper- and lower-funnel outcomes, the common successes (and mistakes) brands make when blending influencer and affiliate tactics, and how best to align influencer content with a brands message. "In Other News," we talk about Frank McCourt's bid to buy TikTok and what to…
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In an insightful episode of "Behind the Numbers", Merrick Rosenberg - CEO of Take Flight Learning, introduces us to a remarkable approach to understanding and leveraging the power of personality for individual and company success. Merrick explores the influence of personality on leadership styles, business decision-making, and workplace interaction…
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On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of May. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's lau…
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In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Paola Florez-Marquez, and Minda Smiley to discuss the role that social media platforms are being asked to play in protecting children online. Is regulation, and subsequent heavy fines, about to force them to get more serious about this? Follow us on Instagram at: https://www.in…
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On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy D…
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On today's podcast episode, we discuss the capabilities (good and bad) of OpenAI's new GPT-4o, what the disbanding of the companies "superalignment" team means, and whether we're witnessing the birth of the next super app. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla. Follow us on Instagram at: https://www.instagram.co…
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On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss who's having the most success in the DTC world, whether flip flopping so many times has harmed Nike, and how the cookie deprecation effect has impacted DTC. Then, in the second half, we talk about three strategies for what we’re calling the digitally native vert…
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In this episode of Behind the Numbers, host Dave Bookbinder sits down with Ian Wristbridge, the dynamic CEO and founder of Magnar. A leader in providing cutting-edge security and operational technologies for critical infrastructure facilities, Magnar is making significant strides in the industry. Guided by his family's legacy and entrepreneurial sp…
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On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna. Follow …
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On today's podcast episode, we discuss the main ways that LinkedIn has changed, whether TikTok can steal significant Gen Z market share from them, and whether daily games is the right fit for the employment-focused social media platform. "In Other News," we talk about how marketers are preparing themselves for a potential TikTok ban and which of Ti…
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On today's podcast episode, we discuss the most substantial question facing TV at the moment, the right way to advertise AI's advantages, how haptics could change how we use the internet, whether advertising can find a home inside of games, which countries drive, cycle and take public transport the most, and more. Tune in to the discussion with our…
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On today's podcast episode, we discuss whether we can believe an improved economic outlook, why the US ad market is experiencing such a sustained period of growth, and whether it can last. "In Other News," we talk about which of Amazon's three new shoppable video ad formats is most interesting and how many Americans have an ad blocker (and a surpri…
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"Button things up early" is the message from Seth Broder, President at Broder Law Group. In this episode of Behind The Numbers, Seth explains why having a buy-sell agreement in placeis prudent protection; what to consider if entertaining an earn-out provision in the sale of a business; the importance of protecting intellectual property, and more. S…
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On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what's fueling the non-endemic retail media fire, how to do non-endemic advertising the wrong way, and how success is measured. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Sarah Marzano. Follow us on Instagram…
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Today’s podcast episode of The Banking & Payments Show explores the future role ATMs will play in retail media. Host Rob Rubin is also joined by Stuart Mackinnon, COO of NCR Atleos, to discuss why ATM networks continue to grow despite the surge in options for cashless purchasing. We also discuss how advertisers on the Chase Media Solutions platform…
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On today's podcast episode, we discuss whether Snapchat's “Less social media. More Snapchat” is working, how concerned folks should be about its slowing user growth, and what to make of its revenue turnaround. Tune in to the discussion with our analyst Minda Smiley. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opp…
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On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecast…
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On today's podcast episode, we discuss how Amazon was able to sell even more things online, how their ad business is getting on, and whether the retail giant is right to keep focusing so much on delivery speed. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor. Follow us on Instagram at: https://www.ins…
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On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why the restaurant industry is facing another year of uncertainty and how restaurants are boosting loyalty. Then, for "Pop-Up Rankings," we rank the top restaurant loyalty programs. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and senior direct…
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Immerse yourself in the fascinating realm of quantum physics, success, and the subconscious mind in this compelling episode of Behind the Numbers. We are joined by Lucie Ptasnik, a renowned speaker, coach and entrepreneur who shares her inspiring journey from a small town girl to a successful entrepreneur. Explore with Lucie, the captivating concep…
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On today's podcast episode, we discuss how Meta could take the GenAI space by storm, the likelihood that rapid AI development and deployment backfires, and how advertisers are viewing Threads as it approaches its first birthday. Tune in to the discussion with our analyst Jasmine Enberg. Follow us on Instagram at: https://www.instagram.com/emarketer…
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