I started my professional career in 2009. A decade ago. I was a novice enthusiastic guy who wanted to be in the creative industry ready to explore the world of Advertising as a copywriter. But soon plans changed. I jumped various profiles. From copywriting, to client servicing, to social media manager, to paid social. I taste a lot of things in the…

Real marketing starts before the “Marketing”. And when it comes to marketing it takes 3 to tango. The Brand Target Audience (Context) Competition / Market (Context) In this episode, I talk about the above 3 crucial factors and how it costs business owners time and money. And sometimes it can be the difference between a successful business & an unsu…

User Generated Content. Can there be a better metric to justify the success of a brand? I don’t think so. Even though the fact that the statement above doesn’t come as a surprise to most businessmen, however, most still don’t do anything about it, surprises me. By not squeezing the authenticity of a UGC content you are leaving a lot of money on the…

Real marketing starts before the “Marketing”. And when it comes to marketing it takes 3 to tango. The Brand Target Audience (Context) Competition / Market (Context) In this episode, I talk about the above 3 crucial factors and how it costs business owners time and money. And sometimes it can be the difference between a successful business & an unsu…

Competition Analysis can reap great returns if you have a structured approach to it. There are always going to be too many restaurants that you are competing with, but knowing which ones are your Primary Competitors and which ones are your Secondary Competitors is the key. This gives us a clear understanding of the kind of learnings we want to deri…

Competitor analysis and market research are some of the best ways to understand the context of your niche. Not only does it offer valuable insights it also can give you insightful data, like your target customer's pain points and competitor's audience acquisition strategy. In this video, I talk about how you can use free tools to understand the dem…

The current marketing trend: Low budget digital spend = Facebook/Instagram ads. What if I was to tell you that by ignoring YouTube ads you are leaving a lot of money on the table. Especially if you are a business that has a slightly longer customer journey. And your customer is making your business/service related search on YouTube. This is the bes…

Competitor analysis and market research are some of the best ways to understand the context of your niche. Not only does it offer valuable insights it also can give you insightful data, like your target customer's pain points and competitor's audience acquisition strategy. In this video, I talk about how you can use free tools to understand the dem…

Creating this “Restaurant Marketing” has to be one of the most extensive exercise I have undertaken. I apologize for the delay in launching the content, the delay is because of the backend research that I am doing. I can’t wait to share the insights from this journey. Hope this excites you as well I am currently working on the Competition Research …

Restaurant marketers behold! For I'm putting together one of the most comprehensive Restaurant Marketing guide that you can use in 2019. I was recently working with three brands of restaurants spread across 5 Emirates in the UAE. Working with them was like a crash course for me to understand the pain points and the issues that restaurant marketers …