Join business strategist Tina Tower as she explore's how to build your empire by packaging your expertise into online courses, speaking, content, podcasting and credibility. Tina will be sharing practical tips and insights that helped her to build her company to a 7 figure a year business as well as interviewing the worlds best course creators! Tina has over 18 years of experience in starting, building and selling companies, she's a speaker, teacher, mama and traveller. She's unapologetic ab ...
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The 3 Essential to Building Your Business Over $100k a Year
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In a recent 'State of Creators Report', Kajabi shared that 96% of course creators are earning less than $100k per year. I want to change that! In this episode, I am sharing with you, the 3 essentials that you need in order to make over 6 figures. We want to drastically increase the % of course creators who are running sustainable and profitable bus…
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241: A Life Less Ordinary with Derek Sivers & Tina Tower
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You’re listening to my most favourite interview I have ever done on my podcast. A mega 2.5 hour sit down with incredible author, deep thinker, TED speaker and all round awesome human - Derek Sivers! He’s my fav all time author and His books 'Anything You Want' & 'Hell Yeah or No' and ‘How to Live’ are the absolute greatest. He’ll be putting out int…
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240: Embracing the Suck - The 10 Problems Every Business Owner Has
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I promise you that this episode is more uplifting than it's title implies! Personally, I don't love the messaging that business is supposed to be easy and you can 'get rich in 15 minutes a day'... it means that for everyone starting and building a real business, you can feel like you're missing some magical piece of the puzzle. If it's hard at time…
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239: Creating Quizzes That Convert with Chanti Zak
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In this episode, we have the fabulous Chanti Zak sharing how quizzes can be one of the best lead magnets for your business (if done right, of course). We talk about everything from creating quizzes that convert to the psycology behind why quizzes work. Chanti is the creator The Empathy Marketing Ecosystem, she's a quiz funnel strategist, growth con…
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238: Building a great VA Team with Kody Thompson
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In this podcast episode we have my good friend and virtual teams expert, Kody Thompson! We spoke about when its time to hire, finding the right candidate, the hiring process, onboarding and growing your business with a virtual assistant (VA). Kody Thompson is the Co-Founder and CEO of Wrkpod. Wrkpod is an Australian company specialising in helping …
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237: How to sell without being gross
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If you're feeling frustrated and disheartened by slimy sales tactics such as being bombarded with pushy sales pitches and feeling like your time and money are being disrespected, then you are not alone! Many women in business struggle with the discomfort of selling and fear of coming across as gross or unethical. In today's episode, we delve into t…
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236: Lessons in leaderships with Cathy Burke
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In this episode we have the wonderful Cathy Burke talking about lessons in leadership. Cathy is a passionate advocate for women's empowerment and leadership. For 20 years, Cathy was the CEO for The Hunger Project Australia, and then Global Vice President. She helped develop leadership at scale in villages all over the world. Through her work, milli…
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235: Taking a Break Instead of Burning Out - I'm Back
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The first episode for 2024 is HERE! I had the longest podcast break I've had in 5 years with 3 months off. While I missed you, I had so much space to think and to redesign my life and the way I work. Today, I am sharing with you what lead to the 2023 exhaustion, how I identify it so that I don't reach burnout and what I did to give myself the best …
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234: Why we're moving towards company brand from personal brand
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I have built my business on Personal Brand, and, am a HUGE fan of building business on personal brand - to a point. Recently I have realised the Her Empire Builder is SO much bigger than me and in order to take the company to the next level of impact that we want to create, it needs to slowly change from the Tina show, to Her Empire Builder. We wan…
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Live from Launch House Vol 2
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We have the second group of members joining me inside the Her Empire Builder Launch House! We're talking about launching, overcoming imposter syndrome, how we define success and the scariest parts about running an online business. To join us inside Her Empire Builder, visit https://www.tinatower.com/herempirebuilder I am joined by: Kerry Rowett htt…
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Live from LAUNCH HOUSE Vol 1
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An episode like you've never heard before! I am coming to you live from Launch House and I'm not alone. I'm joined by 5 of my fabulous Her Empire Builder members - Jaimie Abbott, Ros Ranse, Taryn Richardson, Eve Drew and Becca Maxwell. They're sharing with you the moments that made them, broke them and their advice for you as a course creator looki…
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231: Intuition is Your Superpower with Kerry Rowett
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Is intuition our amazing superpower? In this episode, I had the pleasure of chatting with Kerry Rowett, a remarkable member of Her Empire Builder. Kerry and I had a fantastic conversation about the incredible importance of trusting our intuition, finding joy in the launch process, and ultimately, discovering fulfillment in our work. We both wholehe…
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230: Finding Courage to Stand Out with Jen Bowers
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Curious about the incredible journey that sparks profound transformation? Get ready for something special on this episode! Join me as I chat with Jen Bowers, a valued member of the Her Empire Builder community, about her truly inspiring journey. Jen's voyage of self-discovery in branding and marketing started with a challenge many of us can relate …
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229: Marketing Through Connections with Amanda Gascoigne
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Ever wondered how to make the old-school accounting industry feel fresh and exciting? Well, I've got a treat for you in this podcast episode! I had a fantastic chat with Amanda Gascoigne, a chartered accountant and the brain behind The Balanced Firm. Amanda shares her unique approach to shaking things up in accounting. She shared her journey of tak…
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228: Divorce Doesn't Have to Suck with Becca Maxwell
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This week I am joined by Her Empire Builder member and divorce coach, Becca Maxwell. Becca is such a complex and fabulous woman and she's sharing with us going from corporate to her side hustle, running ultramarathons and navigating divorce with love. Becca is also one of the fabulous members we have joining us inside of Launch House! Find Becca at…
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227: Welcome To Launch House!
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An online course launch is something that I love! The concentrated effort of marketing into one big campaign works well for my personality. As we go through the years in this industry, I am always trying to find ways to communicate more creatively and innovate the launch process and do it in a way that's true edutainment. I believe with Launch Hous…
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226: Using Facebook Ads To Build Your Online Course Business with Stacey Hughes
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Stacey's business journey is an absolute thrill to explore, taking her from a corporate job she loathed to reigning supreme in her own entrepreneurial venture as a Facebook ads sensation. Prepare to hear how Facebook ads seized her attention and then propelled her client roster and online course sales. For those venturing into Facebook ads, Stacey'…
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225: Reinventing Yourself with Rebecca Saunders
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Rebecca Saunders is one of my OG Her Empire Builder members and has been through so much reinvention in the past few years to now, where she’s in a place that is so aligned and so what she was born to do. I wanted Bec to share her journey with you because we often think that we need to have it all figured out but often, when we open our minds and h…
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224: Believing In Yourself When You've Lost Self Belief
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This is the episode that I went to record three times and then changed my mind because it felt too raw. NO ONE is immune to a crisis of confidence. In fact, I think it's essential to our growth to go through an introspective period before every big rise. The key is, how do actually listen to the voice in your ahead that's whispering "you can" and s…
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223: Winning The Marketing Game With PR With Odette Barry
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Today's podcast episode is twofold goodness! I have the fabulous Odette Barry joining who is sharing not only her course creation journey but also, her expertise on how you hack your own PR to grow your audience. She has so much business experience and as a raging extrovert cultivates community and connection all over the place! Odette is someone I…
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222: How Much I Invest In My Education
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I'm a firm believer in the power of education, and over my 20 years in business I've invested in coaching programs, masterminds, and group retreats. Taking massive action on what I learn is my thing, even if sometimes, things might not go as planned, but I see those moments as opportunities to learn and grow. I'm sharing how I decide what to alloca…
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221: Growing A Soul-Aligned Business With Laetitia Andrac
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Laeticia is A Strategy & Energetics Mentor, a serial entrepreneur, a podcaster on a mission to help you grow your soul-aligned business with flow. Plus, she’s a brand new published author with her fabulous new book - Light It! The definitive book on why intuition in business isn’t just nice to have. It’s essential. Light it helps you to Reconnect t…
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220: Avoiding Feast And Famine With Live Launches Through Recurring Revenue
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Have you ever experienced the feast and famine cycle of live launching? You know, that rollercoaster ride of excitement and anticipation followed by a lull in revenue and a feeling of uncertainty? Well, I've been there too, and today I want to share my experiences and insights on how to break free from this cycle and create a more stable and sustai…
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219: Pricing Your Course Should Have Nothing To Do With Your Self Worth
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Too often I hear people linking their pricing with their self worth. Your pricing has NOTHING to do with your self worth, and everything to do with your positioning and delivery of the value promised to the customer. In this episode, I'm sharing with you how I recommend you price your courses and how to know if it's aligned and positioned correctly…
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218: Finding More Happy In Your Life
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I have a very simple definition of happiness - when your reality matches your expectations. But, how do we set those expectations and make sure that we're creating a life on our own terms and not unconsciously letting other people's demands on our time dictate our life? It's what we do and how we live each day that makes up our life. The little thi…
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217: 4 Ways To Add More Cash To Your Business
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Ever need a little more cash in your business? "Yes!" said every entrepreneur, ever. Inside Her Empire Builder, I share a 'Cashflow Kickstart' lesson where we aim to add $30k in 30 days. Today, I'm sharing 4 of the 15 strategies with you to get your creative juices flowing of the easiest ways to turn on the tap of revenue inside your business. I sa…
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216: The Problem With The Online Course Industry
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I have significant problems with how some course creators share their offers. It used to be online marketing 101 to be a little dodgy and there's still some hint of that in the industry. The reason is... bullshit sells. People want easy. People want a quick fix... But, if you actually want success, then it's a different game. You're playing the lon…
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215: The Journey Of Ros Ranse - The 2022 Empire Builder Of The Year
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Ros Ranse is one of those incredible humans who just make everyone around them light up! I've been lucky enough to know Ros for many years, and to work together for the past 4 inside of Her Empire Builder and in that time, she's had the most incredible success story. Why? She cares greatly about her clients and the impact that she makes and that gi…
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214: Automations in an online business
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It absolutely blows my mind how much we can achieve now with a little effort in business. What used to take 5 people, now takes 1. What used to take me days, now takes hours. This is all due to the beautiful advances in technology and automation. I run a nearly $2m/year business and I have myself who works around 30-40 hours a week, my full time EA…
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213: Energy Hacking - it's not about time but how to get more energy!
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How do we sustainably achieve optimal performance to fulfil our goals? In this episode I'm telling you all about my personal journey into energy hacking. We all have a limited amount of energy each day and how we spend it, is up to us. But, how much energy does each activity take? Once you work that out, you can make informed choices to spend your …
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212: Pause with Purpose - Taking a Break From Your Business
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I had a pretty game changing week last week. I knew I needed a break. But I didn't really realised how badly, until I got there. A pause can seem so hard to take when you have a never ending to do list and big beautiful dreams to match. Lately I have been getting warning signs from my body that I needed to take a break and I have kept pushing, too …
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211: Why Personal Brand is everything for a Course Creator
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I am here in the Maldives for a Delta Goodrem concert and it's got me thinking about the power of Personal Brand. Because that's why I'm here! I'm here for her. There's a lot we can learn from that to translate into our businesses and ensure that we're building a personal brand that attracts and polarises and helps our perfect clients to know what …
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210: Small Habits for a Big Life with Dr Rebecca Ray
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I read Dr Rebecca Ray’s book Small Habits for a Big Life and loved it so much that I straight away grabbed Setting Boundaries, then loved it so much that I invited her onto the Female Course Creator Show! She’s absolutely fabulous and in this interview we’re covering: Why we self sabotage and how to get over it. The small micro changes that lead to…
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209: The multi-million dollar success of The Product Boss
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Doing this interview made me think so many times how lucky I am to have the job I do. I met Jac & Minna at a business retreat and we became fast friends, and I’ve been hanging to bring them to you on the Female Course Creator Show ever since! They’re two of the smartest, kindest and most savvy women I know and I know I’ll listen to this episode mys…
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208: When burnout slaps you in the face
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We all have the best of intentions to avoid burning ourselves out and going to hard and fast, for too long. But, it's rare that you'll never accidentally push yourself and think you're cruising along fine until whoops, it slaps you in the face. That's me right now. In my business journey, I am very familiar with pushing too hard and then having to …
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207: What Running A Boundaried And Purpose Led Business Looks Like with Kate Ruby Aroha
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Boundaries are something that we all want to have, but know that it's easier said than done to lovingly uphold them. Enter - Kate Ruby Aroha. With 17 years in business and having to put it all on the line to build the life of her dreams, she knows the sacrifice and the choices that it takes. In this episode, Kate is sharing from her home in Bali ho…
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206: Inside Her Empire Builder
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Wondering what Her Empire Builder is all about? In this weeks episode I'm talking about how HEB is so different from other programs out there and how it came about. Join us inside Her Empire Builder at >>> herempirebuilder.comPar Tina Tower
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205: Dealing With The First Year Launch Pressure And Transforming From Service Based To An Online Course Empire
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Next week Her Empire Builder is opening her doors so I wanted to shine a light on one of our fabulous members for you this week! Hermione has gone from a service based business, to private coaching and then courses and 1 to many coaching programs for property consultants. In her second year she reached $250,000 through great strategy and spending t…
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204: How to reach your first 6 figures in your online course business
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There's 4 main areas that you need to nail in order to build your online course business to its first 6 figures and beyond. 🚀 Crystal clear messaging & positioning - aka, the RIGHT content that speaks to the right people at the right time. 🚀 An irresistible offer - aka, product and pricing so darn GOOD your client’s just can’t refuse. 🚀 Quality con…
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203: From $0 to $1 million in under 3 years with Dr Mary Barson & Dr Lucy Burns
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I am joined by Her Empire Builder members Dr Mary Barson and Dr Lucy Burns. They're also our 3rd members to have reached the $1 million Empress Level in their business, and they're sharing with you the behind scenes. In this episode, you'll learn how they went from traditional doctors to taking the leap in going all in on their online course as hol…
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202: Living a BIG life with Samantha Gash
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You may know my guest today as many different things. She's a reality TV star from Survivor, a corporate keynote speaker, an endurance athlete, a mama, a wife, a course creator and founder of HerTrails and a philanthropist. Samantha Gash is the very picture of what it looks like to live a big, beautiful, massive life! Sam has more energy and spunk …
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201: My Next American Tour - Let 5 Weeks Of Travel Begin!
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Every year I leave home for a month and pack it tight with as much work and fun as I can. In couple of days, the next US Adventure begins. I start in Palm Springs with some filming, then run my Her Empire Builder members Retreat there which will be my absolute highlight. From Palm Springs, I head to Austin for SXSW - my fav tech conference in the w…
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200: What I've Learned From 200 Podcast Episodes!
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Get ready to gain valuable insights from someone who has recorded 200 podcast episodes! In this episode, I'll be pulling back the curtain to share my top takeaways and favorite things from my experience. You'll learn about: the importance of consistency building strong relationships how to plan ahead Plus, I'll offer my expert advice on the benefit…
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199: Adding An Online Course to Service Based Business with Sandra Chau
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Join us for an inspiring episode with Sandra, a trailblazer in the world of online education. With years of experience under her belt, Sandra opens up about the highs and lows of her entrepreneurial journey, including the frustration of a not as expected course launch and the evolution of her offerings to provide unparalleled value to her clients. …
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198: The Duality of An Entrepreneur with Natalie MacNeil
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In this episode, I had the pleasure of interviewing Natalie as she shared her unique approach to creating courses by relying on her intuition instead of constantly seeking external feedback. Join us as Natalie delves into the importance of disconnecting, resetting your mind, and honoring your ideas. Natalie shares what she does and doesn't do when …
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197: The NEW Female Course Creator Show
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I am so excited for the year ahead and this podcast's exciting name change. Today I’m sharing what sparked the change from Her Empire Builder Podcast to The Female Course Creator Show and why it will help me achieve global domination! Also, I will talk to you about my plans for 2023 and all of the incredible things I have in store for you. As well …
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Another year is done and there’s always so many lessons to take so that we can continue to do each one, better than before. In this final podcast ep for 2022 I am getting real personal with you. It’s 22 of the most important lessons I’ve gained from 2022 and how I’ll be using them moving forward in 2023. This year I did so much travel, ran so many …
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195: What Got You Here, Won't Get You There
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No one is here to graduate us to the next level, we have to do it ourselves. It's a great time of you to take a helicopter view, look at how far you've come and ask yourself three questions: What do I need to KEEP doing? What do I need to START doing? What do I need to STOP doing? To grow month on month, year on year, it requires you to look at wha…
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194: 6 Tips to Stop Procrastination
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Procrastination - we all do it! It's frustrating when it happens and can be an absolute robber of productivity and results. I find I procrastinate for two reasons: 1. I'm bored (a sure sign I need to outsource the thing) 2. I am doing something I'm not confident about and so putting it off and doing things to make me feel good instead. This podcast…
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193 The 5 Videos That Every Website Needs
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I have a super practical episode for you today! Video is one of the quickest ways to build a relationship with your customers but being the course creator making all the videos... is easier planned than done 😜 I have the shortcut for you - the 5 videos that you need to put on your website ASAP to increase conversions and build that all important kn…
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