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Architecture Business Club is the weekly podcast to help solo and small firm architecture business owners build a profitable, future-proof architecture practice that both you and your clients love! It’s an inclusive place (for ALL architecture business owners). So whether you’re an Architect, Architectural Technologist, or Architectural Designer…If you sell architectural services and want to improve the way you do things…This is THE podcast for you. I’m Jon Clayton, your show host, and a Cha ...
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Humanity is at a crossroads! Enter: S.O.U.P. - The Surveyors of Unused Potential - a semi-secret conglomerate of scientists & inventors who locate & harvest a precious & invisible resource, Potential Energy. This clean, green energy source powers ideas, innovation & creativity. Just what we need to build a brighter future! It’s all around us if you know how to recognize it! For the first time in history, S.O.U.P. is recruiting in order to broaden their search for Potential Energy Hotspots & ...
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show series
 
Jon and guest Helen Tebay discuss how small architecture firms can overcome a sales slump. They talk about the importance of staying calm, being consistent, and focusing on problem-solving. They share tips on how to re-engage with past clients, use content to answer questions, and look back at successful months to find patterns. Helen also compares…
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Jon talks to Prachi Rampuria, co-founder of Eco Responsive Environments, about how collaboration can change small architecture practices and help solve big problems like climate change. Prachi discusses the benefits of working together and shares real-life examples from her projects. They also talk about the challenges of professional silos and how…
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Jon shares the excitement for London Build 2024, taking place on 20th - 21st November at London Olympia. Discover why it's the UK's biggest construction show with over 35,000 attendees, 700 speakers, and 450 exhibitors. Jon talks about the opportunity for networking, CPD training workshops, and having some fun! He also invites you to his talk at 10…
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Jon explores architectural communications and business development with Robert Woodburn Park, a communications expert with over 25 years of experience. The discussion spans Robert's journey from working in practice to running his consultancy and the integration of storytelling with visuals in architecture. The conversation examines the evolution fr…
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Jon discusses the opportunity and benefits of being a podcast guest with podcast expert, Colin Gray. The conversation covers how to prepare effectively, the importance of standing out with unique viewpoints, and the value of personal stories in connecting with audiences. Additionally, they provide practical advice for pitch strategies, the signific…
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Marketing expert Martin Huntbatch talks about automating lead generation for architecture practices. Jon & Martin explores strategies like using AI tools, creating engaging lead magnets, and driving traffic to digital resources. Martin shares insights on how to bridge the gap between problem-aware and solution-aware clients using content marketing.…
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Jon discusses the importance of attending events like the Chartered Institute of Architectural Technologists' (CIAT) AT Awards, even if you're not a nominee or an architectural technologist. Jon shares his positive experiences from the 2023 AT Awards, highlighting the friendly atmosphere, valuable networking opportunities, and unexpected benefits s…
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Jon interviews Fabio Zammit, a seasoned software engineer and entrepreneur. Fabio shares actionable website tips and digital marketing strategies to help small architecture practice owners generate more leads from their online presence. The discussion covers key topics such as SEO, user-friendly website design, showcasing case studies, call-to-acti…
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Jon continues his deep dive into mental health within the architecture profession with guest Doug Hodgson. The discussion offers valuable insights into dealing with overwhelm and burnout, as well as practical steps Doug's practice, New-works, has taken to safeguard their team's mental health. The conversation also touches on the broader industry is…
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Jon interviews Doug Hodgson about balancing mental health and professional success in the high-pressure field of architecture. They discuss Doug's experiences and philosophies on workplace wellbeing, sustainability, and collaboration. Doug talks about the impact of his outdoor hobbies and the vital need for greater kindness and inclusion in the ind…
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Jon discusses the importance and benefits of Customer Relationship Management (CRM) systems for solo and small firm architecture practice owners. The episode covers the basics of CRM systems, their key features, and how they can help automate tasks, manage client communications, and streamline operations. Jon also offers advice on selecting the rig…
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Jon discusses how architecture practices can escape the feast and famine cycle by using launches as part of their marketing strategy. He is joined by Sigrun, an award-winning business coach, best-selling author, and entrepreneur, who explains the power of launching to create a steady and predictable pipeline of work. Sigrun shares her journey from …
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Jon is joined by Melanie Boylan, an award-winning social media trainer and Google Business Profile specialist. Melanie explains how optimising Google Business Profiles can significantly enhance online visibility for architecture firms. The episode covers the basics and benefits of Google Business Profiles, including step-by-step guidance on setup, …
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Jon chats with Jackie Goddard, a voice and acting coach. They explore the benefits of public speaking for architects and architecture practice owners, offering practical tips to overcome the fear of public speaking. Jackie, who has extensive experience in acting and coaching, shares her insights on how effective communication can aid in personal an…
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Jon shares insights into his work supporting small practice founders and sole practitioners in the architecture industry. He discusses his coaching, consulting, and mentoring services designed to help architecture businesses achieve their goals. Jon highlights the various ways he assists clients, from strategic planning and marketing to financial f…
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Jon is joined by Ian Anderson Gray, founder of the Confident Live Marketing Academy, to discuss how architecture practice owners can effectively use video as part of their marketing strategy. They delve into important strategies, AI tools for content creation, and tips to overcome the fear of being on camera. Ian also shares his experience and pass…
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Jon speaks with Tom Lewith, a chartered architect and co-founder of New-works, about the challenges and transformations in the field of architecture. Tom discusses the closure of his previous practice, TDO, and the reasons behind starting New-works with a focus on specialisation, collaboration, wellbeing, and sustainability. They delve into the ind…
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Jon speaks with award-winning marketing consultant Ayo Abbas. They discuss the essentials and opportunities of digital marketing for small architecture firms. Ayo shares her extensive experience and success in using digital marketing to boost brand visibility and lead conversions. Key highlights include leveraging social media, understanding the im…
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Jon discusses the significance of networking and attending in-person events such as conferences and workshops for solo and small firm architecture practice owners. He challenges common myths about networking, offers practical advice for introverts, and suggests strategies for making the most out of these events. Jon also highlights the benefits of …
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Jon chats with Brian McCartney, CEO of ArchMark Branding and Marketing for Architects. Bryon, who has founded five successful creative service firms, shares strategies for transforming architectural practices into creative powerhouses. They discuss the importance of strategic planning, the misconception about sales in architecture, and the benefits…
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Jon speaks with Aya Schlachter, CEO and founder of MGS Global Group. Aya shares insights on how architects can use outsourcing to enhance productivity, increase firm capacity, and improve their bottom line. The conversation covers key benefits such as flexibility, access to a wider talent pool, and strategic growth. Aya also debunks common myths ab…
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Jon sits down with LinkedIn expert Nicole Osborne to discuss strategies for turning LinkedIn followers into paying clients. Nicole, bringing over 20 years of marketing experience and a distinctive approach blending German efficiency and infectious enthusiasm, provides valuable insights on crafting LinkedIn posts, handling client objections through …
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Jon discusses the importance of having an active and updated business plan for solo and small architecture firm owners. He debunks common myths about business plans, advocates for simplicity, and recommends utilising 'The One Page Business Plan' by Jim Horan. Jonn also provides detailed examples and actionable steps for creating a business plan. He…
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Jon introduces Faye Strange, a Pinterest expert, to discuss how architects can harness the power of Pinterest to reach ideal clients. Faye highlights the importance of understanding Pinterest as a visual search engine rather than a social media platform. The conversation delves into the significance of SEO, keyword research, and creating business a…
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In this episode, Jon chats with Ray Brown, a business coach, and entrepreneur who specialises in mentoring architectural practices through his organisation, ArchiBiz. The discussion highlights the significant gap in business education for architects and introduces foundational strategies to build profitable and sustainable businesses without compro…
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In this episode Jon chats with Ian Knowles, a Norfolk-based architectural designer and the director of Ikonic Architecture, sharing his journey from an employee to starting his own architecture business specialising in residential architecture, including bespoke new builds and renovations. Ian discusses overcoming the initial fears associated with …
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In this episode, Jon shares his own struggles with time management and offers insights into why many sole practitioners in architecture face similar challenges. He discusses the importance of realistic scheduling, delegation, and various techniques including default diaries, theming workdays, time blocking, and more to improve time management. Jon …
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In this episode, host Jon discusses the importance of mentoring in the architecture industry with guest Chris Simmons, an architect, illustrator, and educator, and founder of Architects Instruction. They explore how mentoring can significantly impact career fulfillment, happiness, health, and financial well-being for architects. Chris shares his jo…
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This episode features Aylin Round, founder of Arch Jobs. Aylin and Jon discuss the essential aspects of writing effective job ads to attract the best candidates for architecture practices. The conversation covers the differences between a job ad and a job description, the importance of clearly stating the role, benefits, and salary, and tips on adv…
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In this episode, host Jon and guest Ronda Jackson explore effective strategies for handling bad debtors and ensuring timely payments in the architecture industry. They offer advice on how to prevent bad debts by knowing your client and conducting due diligence upfront, including using a new customer onboarding form, running credit checks, and regul…
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In this episode, Jon offers a deep dive into lead generation strategies for small to solo architecture practice owners. Jon highlights the significance of lead generation in avoiding the feast and famine cycle common to many businesses, emphasising the importance of both inbound and outbound leads. He busts common myths surrounding lead generation …
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In this episode of the Architecture Business Club podcast, host Jon explores how architects can pursue a location-independent lifestyle and build a career that incorporates their passion for travel. Guest Sara Kolata, an architect turned digital transformation expert, shares her transition from traditional architecture practice to embracing digital…
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In this episode, host Jon interviews Mahmood Reza, a business finance expert, tax advisor, and author of 'I Hate Numbers.' This discussion focuses on the importance for architects, especially those running solo or small practices, to understand their financial numbers for business growth, tax savings, and overall financial health. Mahmood emphasise…
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In this episode of Architecture Business Club, host Jon discusses the importance and effectiveness of email newsletters for solo and small firm architecture practice owners with Nikita Morell, a copywriter who specialises in the architecture industry. They explore how newsletters can create a direct and personal connection with the audience, bypass…
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In this episode, Jon announces exciting developments for the Architecture Business Club, aiming to extend its value beyond just being a podcast. The club, intended for solo and small firm architecture practice owners, is about to introduce several new offerings to foster a community within the architecture industry. Key announcements include the la…
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In the episode, host Jon interviews Ian Shirvell, a Chartered Architectural Technologist and the founder of Ora Design Architecture. Ian shares his journey from a G-grade high school student to a successful sole practitioner in architecture. Ian discusses how he started his career as a carpenter's apprentice, then moved into architectural technolog…
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In this episode, host Jon is joined by personal brand and visibility coach Fifi Mason. They discuss how to be more visible and authentic when running your architecture business. Fifi shares strategies to overcome self-silencing, an internal barrier that prevents individuals from expressing their thoughts or ideas due to fear of perceived consequenc…
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Jon interviews entrepreneur Chris Ducker about the power of mastermind groups and how they can bolster your business. They discuss the two different types of masterminds; peer-led and leader-led, and the benefits and misconceptions about both. Chris shares his experiences, highlighting the importance of surrounding yourself with the right people an…
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In this episode, Jon shares 10 key lessons from his decade-long experience as a sole practitioner in architecture. He talks about the importance of learning from mistakes, understanding your financial state even if you're not motivated by money, delegating tasks, and building an emergency fund in your business. He also emphasises the need to make p…
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In this episode of Architecture Business Club, host Jon speaks with Mike Cole, an IFC-accredited coach and qualified accountant, about embracing neurodiversity in your architecture business. Mike discusses his experience with dyslexia and the strengths it has brought to his work, such as problem-solving and big-picture thinking. He shares his journ…
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In this episode, Jon hosts Architecture Business Club with guest James Talman, CEO of the National Federation of Roofing Contractors and Competent Roofer. They delve into the intricacies of roofing in architectural designs and how architects can minimise risks to ensure that their next roof is designed and built properly. James also shares importan…
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In this episode, host Jon is joined by Anna Lundberg, founder of One Step Outside who helps professionals break free from a traditional 9-5 job to find a more meaningful definition of success. They discuss the challenges of transitioning from employee to business owner, the importance of building a personal brand, the need for work-life integration…
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In this episode, host Jon discusses the significance of strategic planning for business success. Drawing comparisons between embarking on a business journey and going on a road trip, he stresses the importance of setting a clear destination (dubbed the 'big business goal') for the year ahead. Jon advocates for a quarterly approach, stating that bre…
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The episode features an in-depth conversation between host, Jon, and guest, Ann Vanner, a fellow of the Chartered Institute of Architectural Technologists and a Chartered Architect who recently returned to practice after a long break. They discuss Ann's experiences and challenges upon reentering the world of architecture, the changes she has notice…
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In this episode, marketing mentor Laura Robinson explains the concept of 'First Date Offers'. These are short, chargeable, bite-sized experiences designed to attract potential clients and give them a taster of your high-priced services. Laura recommends creating a First Date Offer that's fun and comfortable for you to deliver, ensuring you avoid to…
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In this episode, Jon discusses the CEO mindset with Janet Murray, an online business strategist and copywriter. They delve into why many small business owners or practitioners behave more like freelancers rather than CEOs. Janet highlights how tracking data, developing business skills, and creating commercially viable services or products are key c…
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In this episode of Architecture Business Club, Jon encourages listeners to reflect on their past year in business and consider their business plans for the upcoming year. Highlighting the importance of setting an objective and assessing which actions led to successful results and which actions were detrimental. Jon discusses his personal achievemen…
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In this festive edition of Architecture Business Club, host Jon takes listeners on a journey revisiting the Christmases of his past, present, and future as a practitioner in the field of architecture. He shares amusing anecdotes of the wild office Christmas parties from the late '90s and early 2000s, contrasts them against his current quieter festi…
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Jon talks to Stephen Drew, the founder of Architecture Social and Interior Design Social, about the challenges of finding, hiring, and retaining great architectural staff. Stephen enlightens listeners about the importance of creating engaging job adverts that go beyond listing required skills, and instead paint a vibrant picture of the company cult…
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In this episode of Architecture Business Club, host Jon Clayton invites Bob Gentle to speak about the importance of personal branding for architecture practice owners. Bob is known for helping business leaders all over the world build their online presence and grow their businesses. They discuss the fear factor of being visible in the social media …
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