The Transaction ReportBreaking Down the Business of Sport. With decades of US and International media experience and a talent for spurring real and honest conversation, show host Steve Feuerstein takes us on a unique dive into the business of sport and the mind of the consumer. The Transaction Report explores extraordinary thinkers from Nobel laureates to CEOs, investment bankers to stadium owners, corporate sponsors to sports agents, back of the house number crunchers to elite data analysts ...
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The Future of Sports Marketing: Louise Johnson on AI, Engagement, and Women’s Sports
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In this week's episode of The Transaction Report, CEO of SportsBiz and show host Steve Feuerstein welcomes Louise Johnson, Global CEO of Fuse Sports, a leading agency in sports sponsorship and marketing. Louise shares her insights on the evolving landscape of sports marketing, from the rise of women’s sports to the integration of AI in sponsorship …
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Harvard’s Dave Edelman on Personalization and AI: Its Power in Sports and Beyond
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In this week's episode of The Transaction Report, industry veteran Steve Feuerstein sits down with Dave Edelman, AI expert and co-author of Personalized Customer Strategy in the Age of AI, to discuss the transformative power of personalization and how AI is reshaping customer journeys.Par Steve Feuerstein, Host
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NBA Legend Byron Scott on NBA Contracts and Brand Influence
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In this special Vault Episode of The Transaction Report, host Steve Feuerstein revisits an engaging conversation with sports veteran Byron Scott. With a storied career in both playing and coaching, Byron brings a wealth of experience from his time in the NBA and his transition to coaching some of the league's brightest stars.…
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The Sports Tech Revolution: Taylor Bloom’s Insights on Innovation and Business
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In this special Vault Episode of The Transaction Report, we revisit an insightful conversation between host Steve Feuerstein and sports tech visionary Taylor Bloom, co-founder and CEO of SportTechie. Taylor shares his groundbreaking experiences that transformed how we understand the role of data and innovation in sports.…
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The Godfather of the Michael Jordan Deal: Nike's Sonny Vaccaro's Influence on Sports and Business
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‘Sole Man’ Sonny Vaccaro introduced the world to athlete-sponsored sneakers and recounts business tactics he used when negotiating for brands such as Nike, Adidas, and Reebok on this edition of The Transaction Report.Par Steve Feuerstein, Host
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Sports Franchise Fortunes: Decoding Sports Valuations with Kurt Badenhausen
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In this week's episode of The Transaction Report, we sit down with Kurt Badenhausen, sports valuations reporter at Sportico, to explore the fascinating dynamics of sports franchise valuations. From the rising acquisition prices to the unique impact of owner personalities, we dive deep into what truly drives value in the world of sports.…
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Full Throttle: The Art of Memorabilia Mastery with Brandon Steiner
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In this week's episode of The Transaction Report, we sit down with Brandon Steiner, founder and CEO of CollectibleXchange and The Steiner Agency, to dive into the intersection of business strategy and memorabilia. We explore how making smarter decisions in both fast-paced business environments and the world of sports collectibles can lead to long-t…
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Unlocking Sponsorship Value: Inside Prudential’s Sports Strategy
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In this week's episode of The Transaction Report, we sit down with Dave Hamlett, VP of Corporate Social Media & Sponsorships at Prudential, to explore their game-changing partnership with Rutgers University and the strategic value behind arena naming rights, driving fan engagement, and balancing marketing budgets to maximize ROI through sponsorship…
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From Superdome to Super Bowl: The Playbook for Success with Doug Thornton
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This week on The Transaction Report, sports marketing and media veteran Steve Feuerstein, CEO of SportsBiz, hosts Doug Thornton, Executive Vice President at ASM Global, known for leading the comeback and revitalization of the Louisiana Superdome after Hurricane Katrina. In this compelling episode, Doug shares his remarkable journey to sports facili…
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From Gridiron to Financial Success: Empowering NFL Athletes With Sports Agent Blake Baratz (Part 2)
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This week on The Transaction Report, sports marketing and media veteran Steve Feuerstein, CEO of SportsBiz, continues his conversation with the innovative President and Founder of Team IFA, Blake Baratz. In this second part of the compelling series, Blake dives even deeper into his mission to reshape the NFL landscape by empowering athletes to secu…
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From Gridiron to Financial Success: Empowering NFL Athletes With Sports Agent Blake Barat
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This week on The Transaction Report sports marketing and media veteran Steve Feuerstein, CEO of SportsBiz , hosts the innovative President and Founder of IFA, Blake Baratz. In this compelling episode, Blake shares his mission to transform the NFL landscape by empowering athletes to secure their futures both on and off the field.…
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Championing Growth: How the LPGA is Redefining Women's Sports with Nicole Metzger
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This week on The Transaction Report sports marketing and media veteran Steve Feuerstein, CEO of SportsBiz , hosts Nicole Metzger, the dynamic Chief Sales and Partnerships Officer at the LPGA. In this engaging episode, Nicole shares her vision and strategy to drive the LPGA's growth through strategic initiatives and story-telling, aiming to double r…
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Inside the Commercial Mind of a 2x NFL Pro Bowler Kyle Rudolph: Maxing the Sports Sponsorship Relationship (Part 2)
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In Part 2 of this engaging episode, Kyle dives even deeper into the art of brand partnerships and the strategies that have shaped his career both on and off the field. We explore more about building win-win relationships, navigating complex negotiations, and creating a legacy beyond the game.Par Steve Feuerstein, Host
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Inside the Commercial Mind of a 2x NFL Pro Bowler Kyle Rudolph: Maxing the Sports Sponsorship Relationship
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Hosted by sports marketing and media industry veteran Steve Feuerstein, this week's episode of The Transaction Report welcomes Kyle Rudolph, former NFL superstar tight end of the Minnesota Vikings and Co-Founder of Alltroo. With a standout career as a tight end, Kyle shares his journey from rookie brand deals to major contract negotiations as well …
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Inside an Olympic Deal: A Sports Marketing Masterclass
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Join us on The Transaction Report as sports marketing and media veteran Steve Feuerstein, CEO of SportsBiz, hosts Patrick Talty, President of Indiana Sports Corp. With a distinguished career that includes leadership roles at WWE and U.S. Bank Stadium, Patrick shares insights from his transformative work in sports event management and community impa…
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Beyond Innovation: The Making of Today’s WNBA: Revealing Conversation With 4x Champion Ted Johnson of the Timberwolves and Lynx
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In this episode of The Transaction Report, host Steve Feuerstein welcomes Ted Johnson, Founder and Principal of Norden Strategies. With over 30 years of experience and a remarkable career at the Minnesota Timberwolves & Lynx, Ted shares his insights on leading transformational projects, innovative branding, and award-winning efforts in sports marke…
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Sports Marketing Innovation from Playfly Sports’ Newly Minted CEO, Craig Sloan
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Hosted by sports and media industry veteran Steve Feuerstein, this week's episode of The Transaction Report welcomes Craig Sloan, the newly minted CEO of Playfly Sports. With over 20 years of experience in sports media and advertising, Craig shares his vision and strategies for revolutionizing sports sponsorship and marketing.…
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The Phoenix Suns Sponsorship Playbook: Decoding Sports Marketing
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The Sponsorship Blueprint: Partnerships are About a Promise with the Goal Being Infinite Host Steve Feuerstein talks with Dan Costello, EVP & Chief Revenue Officer of the Phoenix Suns, and Bill Sutton, one of the nation’s leading experts in the business of sports. They explore how the Phoenix Suns and their partners are navigating the evolving spon…
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Winning off the Court: Elite Athlete Endorsements & Social Impact Strategies
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In this episode of The Transaction Report, Steve Feuerstein and Joanne Pasternack discuss the challenges and considerations of athlete brand endorsements and social impact. They delve into the authenticity of endorsements, the potential for oversubscription with too many brands, and the importance of creating meaningful connections and positive com…
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Andrew Zimbalist: Dollars and Sense - The Unsustainability of Hosting the Games
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Economist Andrew Zimbalist discusses the evolving landscape of hosting the Olympics, highlighting the escalating costs and decreasing interest from cities in hosting the games. He explains how the International Olympic Committee (IOC) has adapted to these challenges by implementing reforms aimed at reducing costs and encouraging sustainability. Zim…
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Andrew Zimbalist: Podium to Payoff - Olympic Sponsorship Insights
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Steve Feuerstein and Andrew Zimbalist discuss the intricacies of corporate sponsorship in major sporting events, particularly focusing on the Olympic Games. They delve into the financial implications, the impact of political turmoil, and the challenges posed by changing climates on future host cities. Zimbalist also shares his skepticism about the …
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A Conversation with Sal Galatioto - Part TWO (66 min)
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Part Two of Host Steve Feuerstein's conversation with GSP's Sal Galatioto. Sports continues to prove itself to be a pandemic-proof commodity as the attraction to live events continues for consumers around the globe. In turn, the quest for stakes in sports ownership particularly amongst former athletes and celebrities has gained new traction. How do…
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A Conversation with Sal Galatioto - Part ONE (43min)
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42:53
Part One of Host Steve Feuerstein's conversation with GSP's Sal Galatioto. Sports continues to prove itself to be a pandemic-proof commodity as the attraction to live events continues for consumers around the globe. In turn, the quest for stakes in sports ownership particularly amongst former athletes and celebrities has gained new traction. How do…
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continue reading