Learn to sell, find your first paying customers and grow a successful business. An interview series for (technical) founders who are fed up of building products nobody wants to buy... Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their first customers and grew successful businesses. With a focus on actionable insights from every area of sales.
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Getting a deal with Uber, and then another, and another with Daniel Zarick of Arrows
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Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales. Today, Brendan is speaking with Daniel Zarick. Daniel is the co-founder of Arrows, a collaborative onboarding tool for high-touch customers. Before that he ran an app design studio and was the 2nd product manager at Twilio. You can follow Danie…
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Hey... Sales can be fun! Perspectives on Founder Sales with Ben Orenstein of Tuple
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We're pleased to have Ben Orenstein in as our guest this week. Ben is the co-founder of Tuple, a pairing application for development teams, and he has deep experience as a tech founder. In this quick and lively episode, we cover several common sales challenges for founders, like: - Dealing with customers, behavior change, and getting things done. -…
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Sales Chat #4 - Optimizing that first sales call
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Okay... It's time for that big initial sales call. You've booked, prepped and dialed in (or maybe you're in-person...right?!) Now what do you do? Plenty, actually. And a lot of it is simple, fundamental, easy, and actionable. And all of it can make that first sales call much more effective. In this episode, Brendan and Louis break down the key prac…
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Sales Chat #3: Brendan and Louis get into how to prepare for an important first sales call
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Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales. First impressions can make all the difference, and that's especially true when it comes to the first important conversation you have with a prospective customer. Things move quickly, you're still figuring each other out, and there are plenty of…
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SaaS sales and the struggle to gain meaningful customer adoption with Joe Valenti, founder of BrokrBindr
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Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales. We have Brendan McAdams at the microphone today for a conversation with Joe Valenti, founder of BrokrBindr, a SaaS application that automates the various functions and processes in the operation of a mortgage broker business. We're talking SaaS…
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Sales Chat #2: Why's a sales process so important? — with cohost Brendan McAdams
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Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales. Louis is back behind the mic for another season of Sales for Founders... ... and this time he's joined by a cohost — sales expert and previous guest Brendan McAdams! We're mixing up the normal format this series with a mix of real-life founder …
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Sales chat #1: Is sales sleazy? — with cohost Brendan McAdams
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Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales. Louis is back behind the mic for another season of Sales for Founders... ... and this time he's joined by a cohost — sales expert and previous guest Brendan McAdams! We're mixing up the normal format this series with a mix of real-life founder …
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Lessons from 20+ years of sales success — with Brendan McAdams, cofounder of Expertscape
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Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales. This week, your host Louis is talking to sales expert Brendan McAdams. Brendan is the cofounder of Expertscape. He also has over two decades of experience working as a salesperson. And — last but not least — he recently released a book and runs…
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3 ideas to build your own business that lasts - with Alex Hillman, author of The Tiny MBA
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In this episode of the podcast, your host Louis Nicholls sits down with founder, author and all-round-business-expert Alex Hillman. Alex has decades of experience helping people build successful businesses. From running his coworking community Indy Hall, to his course, 30x500, where he and Amy Hoy have coached hundreds of founders. Now, Alex has di…
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Listener Questions #1 - Sales Mindset, Cold Outreach, Positioning and More!
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In this episode of the S4F podcast we switch things up and I (your host Louis Nicholls) take some listener questions in my first ever solo session! We dive into topics like... ... how to feel good about doing sales? ... when will the free Sales for Founders course be launching? ... what 'ask' should I be using in cold outreach emails? ... and more.…
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From struggling with first sales to a $2m ARR business - with Nick Davies, cofounder and CEO of Dentally
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In this episode of the podcast, your host Louis Nicholls sits down with Nick Davies, cofounder and CEO of Dentally. Nick and his cofounder James cofounded Dentally - a B2B SaaS product for dental practices - straight out of university. And, although they're now running a successful business with 18 employees and millions of dollars in revenue, find…
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Zero to 5-figure MRR in just a few months by doing outbound sales - with Frank Breckner, founder of Finalytic
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In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with a Sales for Founders course alumnus... Frank Breckner. Frank was previously the cofounder of a VC-backed startup, Lavanda, and is now working on multiple new projects. A few months ago, Frank started work on a new business, Finalytic. And he's already grown i…
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How to switch from outbound sales to inbound marketing - with Baird Hall, founder of Wavve and Zubtitle
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In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with Baird Hall. Baird is a founder of two bootstrapped SaaS businesses: Waave.co and Zubtitle. We dive into the story of how Baird used sales to grow both companies from zero to $50k+ MRR in just a few short years. Including... a real, inside look at what it took…
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What founders can learn from a sales leader - with Kristen Habacht, Global Head of EDR Sales at Atlassian
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Today I’m chatting with Kristen Habacht. Kristen is one of the most successful salespeople I’ve ever met. From joining the sales team at Fog Creek, to basically building the sales department from scratch at Trello, and now killing it in her current role as global head of EDR sales at Atlassian - Kirsten has seen and been successful at every stage o…
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[Office Hours] "I have my first few paying customers, now what?" - with Pat Walls, founder of Pigeon
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This week I'm releasing a test episode for a new, shorter format of episodes - office hours. For this test episode, I'm talking to Pat Walls, founder of StarterStory.com, about his new project, Pigeon. If all goes well, I'll record and publish regular office hours episodes each Friday (alongside the normal expert interviews). We'll follow 3-4 found…
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Turning a struggling startup into a $50k/month agency business - with Andrew Askins, cofounder and CEO of Krit.com
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This week, your host Louis Nicholls sits down with Andrew Askins. Andrew is the cofounder and CEO of Krit - a technical agency that helps non-technical founders turn ideas into functioning products. In a new format for the show, Andrew will walk us through his sales journey - from a failed startup attempt to a successful digital agency doing over $…
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Sales tips from a successful, full-time salesperson - with James Urie, Close.com
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This week, your host Louis Nicholls is joined by James Urie. And this episode is a bit different, because James isn’t a founder - he’s actually a full time salesperson. But what made me even more excited for this episode is that James isn’t just any salesperson, he does sales at a SaaS company called Close, where he actually sells sales software to…
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What an early-stage founder needs to know about SEO and content marketing - with Nat Eliason, founder of Growth Machine
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In this episode of the Sales for Founders podcast, your host Louis Nicholls talks to Nat Eliason. Nat is the founder of Growth Machine and cofounder of Cup & Leaf tea. He's also an expert on search-focussed content marketing. So we take a break from talking about outbound sales, and focus on what early-stage founders need to know about SEO-related …
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How to turn customer conversations into a profitable product - with Rob Fitzpatrick, author of 'The Mom Test'
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In this episode, your host Louis Nicholls sits down with multiple-time founder, YCombinator alumnus and author of 'The Mom Test' - Rob Fitzpatrick. Rob's book is hands down the best resource on how to do customer discovery. It's full of actionable advice on how to talk to customers and learn if your business is a good idea - even when everyone is l…
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How to write cold emails that get results! - with Laura Lopuch
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We kick season 2 of the Sales for Founders podcast off with a bang! Your host, Louis Nicholls, sits down with expert conversion copywriter and email geek Laura Lopuch to talk all things cold emails. We go deep on... How to write emails that get a response How to write cold emails when you don't have a product to sell yet How to avoid the most commo…
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1 year, $150k in revenue... and still no landing page! - with Jeremy Thiessen
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This week, Louis interviews serial founder Jeremy Thiessen. Jeremy has a golden rule for entrepreneurship after some bad luck with his first startup... Don't build anything until you've sold it first! In fact, Jeremy has grown his latest company, Rogue Technologies, to over $150k in revenue in under a year. And it *still* doesn't have a landing pag…
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Live S4F Office Hours #1: Gabriel Perez from Peerfeedback.io
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This week we shake things up on the podcast! Instead of an interview, we spontaneously recorded one of the office hours sessions with a founder who is currently taking the Sales for Founders course. Listen along as Gabriel Perez, founder of Peerfeedback.io, walks Louis through his current challenges and progress. We touch on some great cold email s…
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Would a referral program work for your business? - with Manuel Frigerio of ReferralHero
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This week, Louis interviews friend of the show Manuel Frigerio, founder of ReferralHero. Manuel bootstrapped ReferralHero, a referral marketing platform, to about $20k MRR. And on the show he shares... - How he found his first customers for ReferralHero - Whether your business should even bother setting up a referral program - And, if so, how to do…
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How to grow faster by doing things that don't scale - with Corey Haines of Baremetrics
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This week, your host Louis Nicholls interviews Corey Haines, head of growth at Baremetrics. Corey switches between sales and marketing every day. So he's learned some super useful lessons about how to take the best of sales and grow your business by doing things that don't scale. Today, Corey shares his top 4 actionable tips. You can find Corey at …
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Bonus Episode: Why niching is a great way to start a bootstrapped business - with Tyler Tringas of Earnest Capital
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This week we've delivered a special bonus episode with a slightly different focus than normal. Inspired by Justin Jackson's article on 'the myth of the niche market', your host Louis Nicholls has a conversation about the pros and cons of targeting a niche market, with accomplished bootstrapped founder and investor Tyler Tringas. Tyler previously fo…
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How to close 7-figure deals as a technical founder with no sales experience - with Stephanie Hurlburt of Binomial.info
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This week, your host Louis Nicholls interviews Stephanie Hurlburt, cofounder of Binomial.info. We go in depth on learning sales as a technical founder, winning large B2B contracts and much, much more! You can find Stephanie at stephaniehurlburt.com or on Twitter at twitter.com/sehurlburt The article Stephanie mentions by Jason Fried is here: m.sign…
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Taking a productised service from 0 to $10k MR in a few short months (plus, copywriting tips!) - with Dani Mancini of Scribly.io
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This week, your host Louis Nicholls interviews Dani Mancini. Dani is an expert copywriter and the solo founder of Scribly.io - a productised copywriting service which she grew from nothing to tens of thousands of dollars revenue in just a few months. There’s a load of great, actionable advice in today’s interview. We talk about finding your first c…
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How to close your first deals and do follow-ups properly - with Mark Fershteyn of Recapped.io
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This week I interview Mark Fershteyn, founder of Recapped.io . Mark has years of sales experience are recently founded his own SaaS company - helping B2B sales teams close more deals faster, with better follow-ups. We go into detail on mistakes you'll make on your first sales calls, how to handle customer objections, and much, much more. You can fi…
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Bootstrapping to a 6-figure business by aligning yourself with the customer - with Lynne Tye of Key:Values
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Lynne Tye, founder of KeyValues.com shares how she learned sales on the job - and grew her project into a profitable 6-figure business helping developers find engineering teams that share their values. You can find Lynne on Twitter (@lynnetye) or search for her recent episode of the Indie Hackers podcast, where she talks more about the non-sales si…
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