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The world’s only podcast dedicated to online marketing for real estate investors. We share the real-world tips, tricks, mindsets and strategies you can use to find motivated seller leads online, close more deals, and dominate your market.
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REI Marketing Secrets

Trevor Oldham

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Welcome to REI Marketing Secrets, the podcast where we dive deep into the world of real estate investor marketing. I'm your host, Trevor Oldham, founder of Podcasting You. Each week, we bring you exclusive interviews with successful real estate investors who have mastered the art of marketing their real estate businesses. Whether you're a seasoned investor or just starting in the real estate industry, this podcast is your gateway to unlocking the secrets behind effective real estate investor ...
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If you’re not running your REI business full-time (yet), it can seem impossible to catch up with full-time investors who have all the time in the world to generate leads and close deals. But the truth is: You can build and run a thriving real estate investing business in your free time. Today’s guest Erik Pinuelas has done just that. In today’s epi…
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In this episode of the REI Marketing Secrets podcast, Trevor Oldham interviews Erika Brown, a real estate investor and founder of two companies. Erika shares her background in the finance industry and how she transitioned into real estate investing. She discusses her portfolio, which includes single-family homes, small multifamily properties, an ap…
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There are a ton of important things in real estate investing: Lead generation, sales, lead conversion, etc. But when it comes down to it, real estate investing is one thing: Getting the numbers right. No matter how great your marketing is, you’re not profitable if you spend more than you make. In this episode, Chris Music tells you how he makes sur…
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In this episode of the REI Marketing Secrets podcast, Sam Dolciné, a real estate investor shares his journey into the world of real estate investing. Sam discusses his motivations for entering the market, particularly focusing on out-of-state investments in the Midwest. He provides insights into financing strategies, the importance of cash flow, an…
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When an investor generates leads online using any given method, they might just have gotten lucky or not have a lot of competition. Copying them might be like expecting to win by copying someone’s winning lottery numbers. But what if a strategy helps generate motivated seller leads online for 100 investors? In this episode, you’ll hear about the in…
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In this episode, Angela Duncan shares her journey from growing up in section eight housing to becoming a successful real estate investor. She explains how she discovered tax liens as a more conservative and passive investment strategy compared to dealing with tenants in single-family properties. Angela discusses the process of investing in tax lien…
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What’s the best marketing channel? Every real estate investor wants to use the best marketing channels. They want to close as many deals as possible while spending the least amount on ads. Many of the channels get a bunch of hype, but they might not be the best fit for you. Here’s the bad news: There is no perfect marketing strategy. And each chann…
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In this episode, Randy Smith shares his journey in real estate investing, starting as a high-income W-2 salesperson and transitioning to passive investing. He discusses his experience with turnkey properties, the BRRRR strategy, and passive investing. Randy emphasizes the importance of due diligence when vetting operators and sponsors, including tr…
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You’ve probably realized that more and more investors are pouring into the market. This means more competition, but it also means more profit potential for people who target investors. When you want help with your marketing, tech or sales, you’ll have to hire service providers. But how do you know who’ll make you money and who will suck you dry? In…
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In this episode, Brandon Cobb shares his journey from a corporate job to becoming a successful real estate investor. He emphasizes the importance of taking control of your financial well-being and not relying on corporations. Brandon focuses on entry-level housing communities for first-time homebuyers and explains the supply and demand imbalance in…
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If you’ve tried paid ads, you know they’re a lot harder to pull off profitably than some people would have you believe. And it hurts to lose money and feel incompetent, especially when you thought the campaign would be the turning point for your investing business. It’s easy to say “I don’t get paid traffic” and walk away. In this episode, you’ll f…
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In this episode, Kelly shares her background in real estate and how she got started, including her transition from a senior leader at the Walt Disney Company to real estate investing. She explains why she chose multifamily real estate over other asset classes and the importance of relatability and long-term leases. Kelly also discusses the importan…
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The real estate investing industry is stuck in the past. And relying on old-school marketing strategies that used to work is a recipe for failure today. This includes SEO and content marketing. Realtors and agents have left real estate investors in the dust when it comes to SEO marketing. And this could doom the real estate investing industry in th…
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Many real estate investors dream of quitting their jobs to do deals full time. And while that’s a great thing for many, that might not be your reality (yet). Maybe you don’t even want to invest full time and would rather keep your REI business a side hustle. If you’d rather keep your investing business a side hustle or if it’s just not realistic to…
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In this episode, Josh Krafchick, founder of 369 Financial, shares his journey from being a financial advisor to starting his own financial advisory firm. He emphasizes the importance of educating clients and helping them build wealth strategically. He discusses the pitfalls of traditional financial institutions and their focus on sales rather than …
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In this episode, Tilden Moschetti shares his journey in the real estate industry, from starting as an attorney to becoming a successful syndicator. He discusses the different asset classes he has syndicated, including single-tenant medical offices, retail spaces, multifamily buildings, and ground-up developments. Tilden also provides insights into …
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Most investors can get leads. Send enough postcards, mail enough letters and run enough ads—somebody will call you. But many leads waste your time. They expect sky-high prices, don’t want to sell or don’t understand what you do. The less you waste your time with these tire kickers, the more you can talk with real, motivated leads and close deals. I…
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In this episode, Megan Young shares her journey into real estate investing, starting with a Fourplex and eventually transitioning into assisted living facilities. She explains the benefits of investing in assisted living, including higher returns and a growing demand due to the aging population. Megan emphasizes the importance of vetting sponsors a…
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In this episode, Jared Alexander shares his journey from working in the flooring business to venturing into real estate investing, particularly in multifamily syndications. He emphasizes the importance of vetting sponsors and operators, as well as the benefits of passive investing in real estate. Jared's company, Optimal Equity Group, focuses on ed…
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In an economic downturn, you can’t rely on what used to work. Being reactive won’t help you thrive. If you want deals, you have to innovate. Today, you’ll hear from an investor who solved his business problems by innovating. David Lecko shows you how to spot and close on properties in any economic situation. Ready to leave behind outdated tactics a…
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Many real estate investors never flip more than 30 houses a year. But today’s guest, Chris Music, accomplished that goal. Chris’s secret? He swapped out direct mail campaigns with online marketing. Not only does he get a better return, but he’s able to work less while flipping 30 houses a year — in California of all places. In this episode, Chris r…
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In this episode, Sujata Shyam shares her journey in real estate, from overcoming limiting beliefs to building a successful real estate investment firm. She discusses her experience with Airbnb, diversifying her skillset, and the importance of vetting sponsors. Sujata also explains her approach to finding new investors and the significance of divers…
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In this episode, Trevor Oldham interviews Cory Harelson, a mobile home park investor. Cory shares his journey from being a structural engineer to investing in real estate. He explains the unique aspects of mobile home park investing, such as the land lease community model and the benefits of owning the land while the residents own the homes. Cory a…
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Most investors use patchwork marketing tactics they learned from different sources. Whether it’s direct mail, bandit signs, SEO, AdWords or postcards–you’ve probably heard it all a thousand times. You can see success with all these tactics, but most investors don’t know why they do them. If you do know, you can beat even established competitors. Th…
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If you want to become wealthy as a real estate investor, you need to scale your REI business. The only way you’ll ever accomplish that is by using leverage to get more results in less time. How can you do that? You’ll find out in today’s episode with Dave Payerchin. He’s an investor in the Columbus area and knows how to scale an investing business …
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On this episode, Ross McArthur shares his journey in real estate investing, from starting with small multifamily properties to building a successful flipping business. He emphasizes the importance of treating real estate investing as a business and not a hobby. Ross also discusses the benefits of passive investing and how it can help lower your ret…
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If you want to scale your REI business, you’re probably thinking about all the marketing tactics, the technology, and who and when to hire help. But sometimes, things are much simpler: Jesse Trujillo does 80 flips in a year in a very competitive market on the back of just relationships. In this episode, you’ll hear all about why relationships are s…
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On this episode, Mike Deaton shares his experience in land flipping and multifamily investing. He explains how he got started in land flipping and the process of finding and marketing parcels of land. He emphasizes the importance of finding a coach or mentor to accelerate your journey and limit mistakes. Mike also discusses the different strategies…
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In this episode, I'll share valuable insights on how to be a great podcast guest. We'll discuss the importance of punctuality, microphone quality, background setup, storytelling, and providing helpful content without explicitly selling. Click here for the show notes from today’s episode: podcastingyou.com/how-to-be-a-great-podcast-guest-episode…
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Some investors can run their business on “easy mode”. They’re the only real estate investors in a small market and get all the deals. Sure, they have their challenges too. But they have it easier than you if you’re in a big city full of competitors preying on your leads. If you want to make it in a hot market, you need to step up your game. That’s …
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On this episode, Zach Lemaster, the founder of Rent to Retirement, shares his journey from being a healthcare professional to a successful real estate investor. He explains how his company helps investors own turnkey properties in the best markets across the country. Zach discusses the process of investing out of state and building a team in differ…
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On this episode, I'll cover the strategy for getting on podcasts, including identifying the target audience, researching viable podcasts, building a list of potential podcasts, crafting a pitch, and being consistent in outreach. Click here for the show notes from today’s episode: podcastingyou.com/how-to-get-on-podcasts-episode…
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Many investors start out extremely excited about all the opportunities in real estate, imagining the life they can live once they profit off of their new business. But more often than not, success doesn’t happen as quickly as they thought it would. They come to believe investing is a year-long slog before the deal-closing and money-earning begins. …
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Trevor Day, Sales Manager at Submeter Solutions, discusses the benefits of submetering for utility billing in multifamily properties. Submeter Solutions provides customized billing services and utility meters for water, gas, and electric. By installing submeters in each unit, property owners can accurately bill residents for their individual usage,…
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Getting started as an investor is the hardest part. You’ve got all this information, but you don’t know where to start. And while you watch others close deals and quit their day jobs, you’re still stuck in the “getting started” phase. Today’s guest, Dara Abasute, took action right away instead of waiting for everything to be perfect. And in this ep…
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