Les meilleurs podcasts Moneyball For Marketing (2024)

“I don’t need conjecture to say we’re probably in one of the biggesttransitions in the last century,” says Jonathan Martin, CMO of flash storage leader Pure Storage. As mobile devices and social media have become increasingly dominant, people have become overwhelmed by information, and are now no longer listening. In this installment of Moneyball f…

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Sydney Sloan, CMO of Al Fresco: “Lessons in Digital Marketing Strategy” 23:58

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8+ y ago23:58

23:58

Sydney Sloan, CMO of Al Fresco: “Lessons in Digital Marketing Strategy” by Glenn GowPar Glenn Gow

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Jennifer Johnson, CMO of Tanium: “The Data Driven CMO” 24:23

8+ y ago24:23

24:23

Amidst an ecosystem containing multitudes of martech software solutions, marketers across the B2C and B2B spheres are charged with the sometimes unenviable task of distilling the best technology and techniques to harness the power of Big Data in their organizations. Jennifer Johnson, CMO of fast growing cybersecurity innovator Tanium, is amongst th…

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Marketing to Millennials with Steven Dupree, VP Marketing of SoFi 23:17

8+ y ago23:17

23:17

Millennials are both coveted and scorned by marketers. They are open?minded, self?revealing and bold, but also digitally savvy consumers who want it on their own terms. All too often, those are terms that resist traditional influence, requiring marketers to understand and innovate in order to reap the substantial rewards. Steven Dupree, VP of Marke…

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Contextual Marketing in the Era of Mobility With Jeff Rohrs, CMO of Yext 23:12

8+ y ago23:12

23:12

In the next 5 years, smart mobile devices are set to more than double from 1.75 to 4 billion. Mobility is driving most of the change today in the way that people interact with the World. Yet a whopping 93% of all transactions still take place in brick and mortar stores. For all the ways that daily life and consumer behavior are changing, it could b…

Podcasts qui valent la peine d'être écoutés

Moneyball For Marketing Podcasts

Podcasts qui valent la peine d'être écoutés

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Moneyball for Marketing

Glenn Gow

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Brian King, VP Marketing of Cycle Gear: "Personalization is the Key to Optimization" 22:06

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Kash Shaikh, VP Marketing of Ruckus: “Tell it Before you Sell it” 23:52

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Jonathan Martin, CMO of Pure Storage: “The Marketing Transition of the Century” 22:51

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Sydney Sloan, CMO of Al Fresco: “Lessons in Digital Marketing Strategy” 23:58

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Jennifer Johnson, CMO of Tanium: “The Data Driven CMO” 24:23

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Marketing to Millennials with Steven Dupree, VP Marketing of SoFi 23:17

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Contextual Marketing in the Era of Mobility With Jeff Rohrs, CMO of Yext 23:12

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