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How important is it to have a privacy-centered strategy in 2022? We chat with Hubspot's Kipp Bodnar about the state of data privacy, first-party data, becoming a more human-focused marketer, and more.Par George B. Thomas
 
Marketers know how important differentiation is to brand identity. Sally Hogshead goes even further by saying that trying to be better than your competitors is a discouraging slog: The only thing you can control is your difference, so you have to turPar George B. Thomas
 
Do you know where you need to be advertising? Many marketers default to digital, but is that where your audience is? Other advertising methods can be paired with digital for the best strategy, according to Rebecca Bugger.Par George B. Thomas
 
Are you ready to take a journey through trust, reciprocity, reputation, and strategy? In this episode, George B. Thomas and Eric Yaverbaum uncover a matrix of words, tips, and wisdom for building a successful brand in the digital world.Par George B. Thomas
 
Brand voice has become top-of-mind in marketing as more and more people support businesses that share their values. But how you treat your customers is only part of the battle--employees have to be part of the conversation, too.Par George B. Thomas
 
Turning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez from Sweet Fish Media shares how giving employees the freedom to establish their own personal brands can have a positive impact on the company'sPar Matt Snodgrass
 
Forget about any data or trends before March 2020, argues speaker and author Mark Schaefer. The business world has fundamentally changed, and the winners are companies that can make a personal connection by showing up human.Par Matt Snodgrass
 
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