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The Marketing Commute

The Marketing Commute

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Hosted by Andrew Baxter, Mike Boyd, and Carmen Bekker - The Marketing Commute is a podcast for anyone who’s interested in hearing the stories behind the career paths - as well as the triumphs and tragedies - of some of Australia’s most successful marketing and advertising leaders.
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In this episode of The Marketing Commute, we are joined in the studio by Mark Sundquist, Founding Partner at marketing insights consultancy Fiftyfive5. Mark is a highly experienced market researcher and leader having built and lead two of Australia's leading insights businesses spanning financial services, telecommunications, B2B, FMCG, tourism, me…
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In this episode of The Marketing Commute, we are joined in the studio by Naomi Simson. Naomi is the founder of RedBalloon and co-founder of Big Red Group. She is also very well-known (and revered) for her spot as judge and investor on the ultimate “pitch-fest'' that is the Shark Tank TV show. Naomi is not just a consummate marketer - having worked …
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In this episode of The Marketing Commute, we have a great chat with Jackie Lee-Joe who until recently was the CMO of Netflix. Jackie has had a diverse and very global career in marketing starting here in Sydney at UNSW, then continuing in Europe, the UK and the USA. Jackie kick-started her career with Ansett Australia before moving to Europe with O…
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In this episode of The Marketing Commute, we are very excited to welcome Melissa Sherry, leader of ANZ Marketing for Henkel's Laundry and Home Care Division. Melissa graduated from the University of Western Sydney with a Bachelor of Commerce majoring in Marketing. Her career began in Sydney with Arnott's as their in-store Marketing Manager, before …
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In this episode of The Marketing Commute, we talk to Mat Hayward, Chief Marketing Officer of R.M.Williams. Mat was born in New Zealand before heading across to boarding school in Geelong, then back to study a Bachelor of Commerce in Marketing and Management at The University of Otago. Mat started his career in Singapore with Ericsson and continued …
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In this episode of The Marketing Commute, we talk to Kate Whitney, Chief Marketing and Growth Officer of Marley Spoon. Kate graduated from the University of Canberra with a Bachelor’s in Communications, before beginning her career here in Sydney with M&C Saatchi. Since then, Kate has worked as the Head of Brand and Retail Marketing at Foxtel and th…
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In our second episode for Season 3 we talk to Peter Haydon from Australian Pork. Peter grew up and attended University in the UK, graduating with honours in Business Studies from De Montfort University before joining Kraft Foods in 1989 as part of their graduate program. Peter continued to work in the UK for Premier Foods, Horizon Biscuits and befo…
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In this, the first episode of Season 3, we talk to Susan Coghill the Chief Marketing Officer for Tourism Australia. Susan grew up in California but has been living in Australia for close to 20 years, and before heading to our shores had a career in advertising in both LA and Singapore. She continued that trend when she arrived in Australia, working…
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In this episode of The Marketing Commute, we are joined by Jules Lund. Jules began his career as a TV presenter for the Channel Nine Show Getaway, before moving on to host a suite of TV and Radio shows. In September 2015, Jules launched TR|BE, an influencer marketplace for brands to connect with social media influencers to create campaigns aimed at…
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In this episode of The Marketing Commute, we are joined by Greg Paull - who is the co-founder and Principal of R3 Worldwide. Greg spent the first 20 years of his career on both the marketer and agency side of the business in the US, Europe and Asia Pacific with powerhouses such as Bates and Ogilvy. In 2002, he co-founded R3; an independent global m…
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In this episode of The Marketing Commute, we are joined by Bonita Durand. Bonita has had a hugely successful international career in fashion merchandising and product development. Based in Paris, Bonita is currently the VP of Global Product Direction for fashion giant Lacoste, and before this worked for other global labels including Stella McCartne…
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In this episode of The Marketing Commute, we are joined by Tony Palmer. Tony is a global business leader and board member with an exceptional record of accelerating growth at leading consumer brands including Kimberly-Clark, Kellogg, and Coca-Cola. More recently, Tony is the Founder, Chairman and CEO of TropicSport, an eco-friendly sun care and ski…
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Jess Davey has had a highly successful career as an international Marketing heavyweight, working in some of the world's largest marketing and ad agencies in Europe and Asia. Currently based in Singapore, Jess is currently the Chief Marketing Officer at McCann Worldgroup Asia Pacific, and is responsible for the growth in the region. In this episode …
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In this episode of The Marketing Commute we are joined in the studio by Stuart Gregor. Stu is a 20 year veteran of the drinks business and around the same vintage in the world of lifestyle PR and events. Stuart is a Co-founder of Four Pillars Gin, as well as one of Australia's leading PR agencies Liquid Ideas. The boutique liquor market has come on…
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In this episode of The Marketing Commute, we catch up with Paula Bloodworth. Paula is the Global Group Strategy Director for Nike at Wieden + Kennedy. Paula is newly based at the W+K Portland head office and heads up strategy for Nike globally. She is a fantastic Australian talent with an incredible career journey, which we are sure you will enjoy …
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In this episode of The Marketing Commute, we chat to Ebonie Newman from New York. Ebonie is the Global Chief Commercial Officer at leading branded content, social media intelligence and news agency, Storyful. Ebonie began working at Storyful in 2015, and prior to that, held a number of senior roles at News Corp Australia. During her time at News Co…
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In this episode of The Marketing Commute we chat to Nicole McMillan. Nicole is the Vice President of Marketing for Mars Wrigley in Africa, the Middle-East, Asia and Australia (AMEA). Nicole is an internationally renowned marketer with almost two decades of experience, eleven of which have been spent at Mars in various senior roles based in Australi…
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In this episode of The Marketing Commute we sit down with Geoff Hoffmann. Geoff is the Global Chief Revenue Officer and CEO of Adstream North America, (the world’s leading advertising digital asset management, workflow and distribution company). Before joining Adstream in 2014, Geoff worked for 21 years at Sensis across a number of sales orientated…
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In this episode of The Marketing Commute we sit down with Michelle Hutton. Michelle until recently was Managing Director of Global Client Strategy at Edelman based in the UK and has recently returned home to take up the role of CEO of Edelman Australia and their Chief Growth Officer in the Asia Pacific region. She was also the President of the PR j…
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In this episode of The Marketing Commute we sit down with Rachel Stocks. Rachel is the Executive VP Global Premium Products and Benefits at American Express. Rachel’s path to this very prestigious role starts in Australia at Macquarie University, and then The University of Sydney, before taking an entry level marketing role at American Express some…
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In this episode of The Marketing Commute we sit down with John Moore. John was most recently the Director of Marketing and Global Head of Customer Lab at Bupa (one of the world's largest health insurance companies). John has also held senior roles in the Banking and Telco space, as well as some time with Australia Post. He's back in Australia now a…
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In this episode of The Marketing Commute we sit down with Traci Alford. Traci is President and CEO of The Effies - the world’s pre-eminent marketing effectiveness program. Traci shares some insights from her career including the legendary Cadbury "Gorilla" ad featuring Phil Collin's iconic drum solo. In the Marketing Minute we chat about the "Dunde…
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In this episode we talk to Australian born and bred Co-CEO of Ogilvy Malaysia and get his take on the growth and opportunities in Asia. We also chat about what was hot at AdWeek Asia and in the Marketing Minute, Professor Mitchell talks about why “every company needs to think like an entertainment company”.…
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