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MarCast

MarketingMag

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Chaque mois
 
One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management, data, technology, leadership and more.
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The Marcast

The Marcast

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Chaque mois
 
Welcome! Click Follow and get new podcasts Email me for feedback: m.jorgensen1@gmail.com I created the Marcast to have engaging conversations with upcoming people doing interesting things. We talks about: books, politics, travel, new ideas and whatever else comes up. I hosted radio shows for 4 years in Seattle Washington and always had an affinity for audio content. Now that I have lived in many different places I thought it was time I put these old skills to good use. Enjoy! Marc Jorgensen
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Today, Jasmine Giuliani, Editor of Marketing Mag and Content Brains, talks to Michael Ziviani, Founder & CEO at Precise Value. Michael has over 25 years experience in business and marketing strategy and data analytics. He is also an Adjunct MBA Analytics Lecturer at the Business School, University of Technology (UTS), Sydney. Click here to find out…
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Engineer turned marketer. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019: Fascination with how things work; Akshay's education and background; Akshay's tech obsession; re-learning marketing in new roles; combining business acumen with love for marketing; marketing and sales relationship; revenue dr…
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Growth hacker marketing. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019. Dave and Akshay chat: future leaders; defining marketing; marketing evolution; building brands; purpose; growth hacker marketing; omnichannel marketing; mass marketing; AI and optimised targeting; how marketers must learn trad…
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A better value proposition for your brand: how to find it and what to do with it. Dave and Ric chat: What is marketing? Colouring in department? Feel good team? Fuzzy stuff? Communication; Reaching an audience; Selling a product; How a CMO orchestrates different areas to drive the machine; The customer focus; Customer obsession; Has marketing done …
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Taking a wealth of experience to a new marketing role. Ric Navarro, VP of marketing and business development at Nucleus Network and winner of the Australian Marketing Institute's CPM of the Year Award in 2019. Dave and Ric chat: Can authors make great marketers? Ric's Role at Nucleus Network; Applying a career's skill in a new role; The first 60-90…
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The world and future of marketing skills and education. Ben and Fabian chat: early career in consulting, sales and business; working in the UK and Ireland; finding his mentor; learning PR and media strategies; the move into education marketing; moving to the US, understanding data and marketing trends; returning to Australia; joining Monash; skills…
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AMI CMO of the Year 2019, Fabian Marrone, Monash University CMO on storytelling, academics as influencers and more. Ben and Fabian chat: Moving beyond marketing and advertising to storytelling; Structure of marketing comms; Monash as a global brand; The ‘Change It’ campaign and its global application; Current world issues and telling the stories of…
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Welcome to the debut episode of our new show: Break-fest Live! We’ve partnered with Melbourne agency Pretty Neat to hold a series of events throughout the year exploring unorthodoxy in attention – because sometimes the best marketing doesn’t come from marketers. This episode, Pretty Neat managing director Warren Davies and Marketing Mag assistant e…
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Is marketing bland? How do you stand out and create stories that work with your customers? Dave and Trent chat: Rapha cycling; what successful companies do today; trust; values; how has Dave's career shaped his views of business and marketing?; three things to focus on for day one to get culture and growth right; gender diversity; Australia's tax s…
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An episode with a difference. MarCast speaks with Trent Innes, managing director Australia and Asia at Xero. Dave and Trent chat: Expansion from a NZ startup; perspectives on marketing from an MD; how a high-growth company uses marketing; reflections on six years of growth; marketing budgets; social media and business growth; weaving Xero's story a…
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Marketing speak in the business world. Part two of Marketing Editor Ben Ice's chat with Sholto Douglas-Home, Global CMO at Hays Recruitment. Ben and Sholto discuss: Where Sholto gets his overarching marketing philosophy; Why he makes the effort to never use marketing speak when explaining things to non-marketers; Why nothing in business is ever as …
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Find and engage – the art and science of recruitment marketing. Marketing editor Ben Ice speaks with Sholto Douglas-Home, global CMO at Hays. Ben and Sholto discuss: Sholto's role in the C-Suite at Hays, Sholto's approach to marketing, managing a global brand, bringing gravitas to the Hays tone of voice, representing marketing on the executive boar…
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Marketing at start-ups with a PR & comms background. Dave and Sarah chat: Is marketing a department or a mindset?; Sarah's career background and experience of moving from PR and comms in automotive, to the dynamic Thankyou start-up; Marketing leadership; Lessons for young marketers: is there an advantage to having a background in corporate?; The im…
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Naivety in marketing, social movements and the tension between brand and product. Head brand and marketing strategist at Thankyou, Sarah Prescott. Dave and Sarah chat: brand origins; challenges of launching; 7-11 campaign; turning social followers into social movements; the massive challenge to get stocked at Coles and Woolworths; optimism, ambitio…
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A marketing playbook? Dave and Amanda chat wine; transferring marketing skills across product segments; transferable strategies; marketing playbook; listening and research; synergies and brand evolution; B2C versus B2B; lessons for young marketers; early career lessons; windscreen time; partnerships, vendors, agencies; technology's role in marketin…
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Multifaceted customers, multilayered relationships: Introduction to marketing's role at Nufarm; Amanda's team; marketing investment; customer-centricity; channels and growers; product and messaging, solving problems; consistency of the message; communications; nurturing an overarching brand; brand personality; 18th century guys with no teeth; custo…
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Where art and science collide. In part two of Dave’s chat with Sarah Murdoch, global marketing director at Jurlique, the pair discuss: Sarah’s experience in China, how that market differs and how it informs her marketing today; what makes a good marketer in 2019; where craft and science intersect in marketing; and a brand with a pretty poor reputat…
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Interesting origins and brand story. Dave and Sarah also discuss: universal truths in marketing, brand context, understanding of customer, local and global markets, brand story, being a brand that relies on nature, marketing team at Jurlique, role of global marketing team, marketing mix, product development, new entrants in the market, competition,…
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Business growth, big retailers and the future. Dave and Ben also chat: iconic brands, innovation and diversification, entering new categories, areas where brands can't go, Picky Picky, younger audiences, agency relationships, consumers, brand conversation, the role of big retailers, Aldi, Coles, Woolworths, disruption, Amazon, competition, culture,…
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FMCG marketing and iconic Australian brands. Dave and Ben also chat: marketing team structure, hiring from outside FMCG, marketing talent, company culture, new market opportunities, research and insights, dairy farming, the Bega community, Vegemite acquisition, 100 year-old brands and new consumers, six questions in 60 seconds, brands getting it ri…
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Editor’s note: This podcast was recorded in late 2018. Mohit has since left Village Entertainment and Topgolf for a GM sales and marketing position at BIG4 Holiday Parks. We still think it was a great chat and worth a listen! Dave and Mohit chat: disrupting Village’s traditional business, new locations and cinema experiences, VJunior, voice of cust…
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Editor’s note: This podcast was recorded in late 2018. Mohit has since left Village Entertainment and Topgolf for a GM sales and marketing position at BIG4 Holiday Parks. We still think it was a great chat and worth a listen! Dave and Mohit chat: role and responsibilities at Village, history of Village brand, career background, views around marketi…
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Part two of Dave’s chat with Isaac Smith executive manager of marketing at REA Group. Dave and Isaac chat: competitors, marketing enablement technologies, digital transformation, automating insights, personalisation, upskilling and training, will tech take jobs, will marketing teams shrink, crafting comms with a human touch, agency relationships, i…
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Executive manager of marketing at REA Group, Isaac Smith joins Dave to talk: current role and responsibilities, REA marketing structure, career background, REA background, REA team and products, tech platforms, understanding customers, customer voice, marketing and sales alignment, ad budget investment, mentors, six questions in 60 seconds. MarCast…
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Jason's music career is moving fast! He took a few minutes to talk about how he got things going and some advice to musicians and entrepreneurs everywhere.His Piano Man performance shows for Cruiseliners have been a big hit. He is taking piano music and Disney movie themes and making a very interactive (not boring at all) show. You can hear him on …
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Medellin Colombia artist, Valeria Wolff, talks about her inspiration for making amazing pieces of art. She does papercut, splatter paint, and other abstract art that is always exciting to look at. Valeria also shares a few insider tips on what to do in Medellin to get a real feel for the city. You can see more of her art on Instagram!Intro and Outr…
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Dara shares the "intensity" of life as a social worker and therapist. The stories are touching, and the insights are valuable for anyone. I really enjoyed this interview.Intro Music Provided by Jerry Fenn (you can listen to him play live everyday on the UpLive app)Par The Marcast
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Stephen Wheeler wanted to see America like few have been able to, taking a 2-month bicycle journey across the middle of the country! He tells the story with lots of anecdotes in this podcast. Also, for the biking enthusiasts we talk about his gear setup at the end.Par The Marcast
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Nelson Chung is a longtime football and sports fan who happens to also be an accomplished statistician. Recently he published a paper offering recommendations for BYU football to up there game. He harnesses 10 years of experience working at the US Census Bureau to make a very fascinating paper. Also, Nelson is s really great guy.You can find the pa…
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Andrea Tree helps people through their struggles with Art Therapy. She tells her own struggles growing up in a large family in Michigan and how clay modeling like in the movie Ghost gave her the creative outlet she needed to experience a bigger world. Had a great time talking with Andrea, she even offered a free diagnosis of a sketch I made, which …
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Anna Kaiser (Freelance Journalist based in Rio de Janeiro) describes the mood in Brazil after the decision to impeach Dilma Rousseff and some of the rumors and possibilities, good and bad, for what the new Michel Temer presidency may look like.Par The Marcast
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With 15 years in DC Ike Brannon has the experience and credibility in the places that count. He shares his story and some insights he has picked up along the way. A lifelong basketball enthusiast, he shares a story of the White House basketball court and where the President plays basketball.Par The Marcast
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Laura Shin has been freelancing successfully for 3 years and is now sharing her insights for those looking to work freelance. She is a regularly contributor to Forbes, writing on BitCoin, FIntech companies and a variety of personal finance and travel related topics.Par The Marcast
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This is a long interview that is well worth the time! Chuck Armstrong describes his comic creations for Charles Comedy (https://www.facebook.com/charlescomedy) which he co-created with Charlie Stockman after getting laid-off from his first job at a startup in San Francisco. (It's a bit more complicated than that, so listen to hear the details).…
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Gunnar has become a bit of a travel celebrity, and he shares some great tips:Traveling to all 198 countries, avoiding tourist traps, Depeche Mode videos, Western Coast of Norway, Oslo being more affordable, ideas for new travel books, self-publishing, international publishers, AirBnB damaging Couchsurfing community, Lonely Planet driving up prices …
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Steve Brykman's story begins in western Mass where he managed to upset every group of people by writing jokes in his college newspaper. He soon landed in LA where his Boston network of connections landed him gigs in TV, standup and at National Lampoon magazine!He shares some interesting thoughts on what makes a good stand-up comedy routine, politic…
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Interesting in investing in emerging markets? My conversation with DJ Peterson was a fascinating trip around the globe as we discussed how his firm "Longview Global Advisors" advises executives seeking a better opinion to grasp the latest crisis and how it will impact their business.Also, this is my third podcast with a founder of a company, so we …
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Think about the last book you read? What value did you gain pull from it?In this episode I talk with old friend Ben Campell about what he's learned from reading many of the classics in the past several years. We discuss what it means for our lives, since we often behave like people who have unlimited time, when time is the most precious and fleetin…
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