Les meilleurs podcasts Inside Google Ads (2024)

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Should you use manual or automated bidding with Shopping campaigns? 13:10

5d ago13:10

13:10

Is there still room in your Google Ads account for good old Standard Shopping campaigns? Absolutely! In Episode 47 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales answers your burning questions about Google Shopping campaigns, a topic often overshadowed by the push for Performance Max. She discusses the importance of these campaigns for ec…

1
Can you run Google Ads with a small budget? 11:51

12d ago11:51

11:51

In Episode 46 of Inside Google Ads, host Jyll Saskin Gales answers your burning questions about running Google Ads with a small budget. Discover the minimum amount you need to spend to see results, how to approach budget allocation with your bid strategy, and why patience is key in the early stages of your Google Ads journey. Listen and learn how t…

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How many keywords should I put in an ad group in Google Ads? 11:05

19d ago11:05

11:05

Are more keywords better? In Episode 45 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses effective strategies for managing Google Ads campaigns, focusing on keyword consolidation, optimizing shopping ads, and structuring campaigns based on client needs. She emphasizes the importance of understanding keyword intent, the benefits of…

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How to launch a new product with Google Ads 7:59

26d ago7:59

7:59

In this special episode of Inside Google Ads, host Jyll Saskin Gales gives listeners a sneak peek at her forthcoming weekly Google Ads newsletter, "The Insider." She shares the first issue, which focuses on how to launch a new product with Google Ads, using a real-life client example for illustration. Jyll emphasizes the importance of a two-pronged…

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Should you manage your own Google Ads or hire an agency? 12:27

1M ago12:27

12:27

Should you manage your Google Ads yourself or hire an agency? In Episode 43 of Inside Google Ads, host Jyll Saskin Gales explores the pros and cons of each option, emphasizing the importance of factors like time, budget, and campaign complexity. She also shares insights into red flags to watch out for when hiring an agency, including dubious claims…

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Will Maximize Conversions bidding inflate my CPCs? 10:37

1M ago10:37

10:37

It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconceptions around AI-powered bidding, emphasizing that while Smart Bidding may have short-term drawbacks, it ultimately delivers better results in terms of …

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Should you run Search and Performance Max together? 13:35

2M ago13:35

13:35

Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers three of your burning questions about how different Google Ads features interact together. We're talking about: Search & Performance Max: Power Pair? Search & Retargeting: Is RLSA still a valid Google A…

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How to optimize a Google Shopping campaign 15:33

2M ago15:33

15:33

In this special Halloween episode of Inside Google Ads, we're diving into a real-life Google Ads account – with the client's permission, of course! Host Jyll Saskin Gales, a Google Ads Coach, gives you a spooky peek behind the curtain, where we uncover the secrets to optimizing a Shopping campaign. She'll share how she and her client took a struggl…

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Should you use micro-conversions in Google Ads? 13:31

2M ago13:31

13:31

What can you do if your Google Ads campaigns don't have enough conversion volume to get Smart Bidding to work? Implement micro-conversions! In Episode 39 of Inside Google Ads, host Jyll Saskin Gales discusses micro-conversions. She answers your burning questions, like: What are micro-conversions? Why do micro-conversions matter? How to use micro-co…

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When is high click-through rate (CTR) a bad thing in Google Ads? 13:40

2M ago13:40

13:40

Have you ever felt like your Google Ads results are too good to be true, or too bad to be real? In this episode, host Jyll Saskin Gales tackles three common search struggles that she encounters with her coaching clients, and provides solutions to help you navigate your way through them. She addresses your questions on topics such as hidden search t…

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Does Performance Max work for lead gen? 10:32

3M ago10:32

10:32

Can lead gen businesses use Performance Max? Should they? In this episode of Inside Google Ads, host Jyll Saskin Gales dives into the world of Performance Max for lead generation businesses. We'll discuss: Key requirements for Performance Max success in lead generation How to use value-based bidding to optimize for lead quality Tips on tracking and…

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How should I set up my Google Ads campaign? 10:16

3M ago10:16

10:16

It's time to answer your burning questions about setting up a new Google Ads campaign! In this episode of Inside Google Ads, host Jyll Saskin Gales shares her top tips and insights about setting up campaigns for the first time. We discuss: Why you should always start a new Google Ads campaign "without guidance" The truth about Ad Strength and how i…

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Are Display ads worth it in Google Ads? 18:03

3M ago18:03

18:03

Are Display ads in Google Ads really worth it? In this episode, host Jyll Saskin Gales explores the pros and cons of Display campaigns, sharing her personal bias against them upfront, and offering alternatives that might yield better results for your advertising budget. She covers common complaints with Display campaigns and how to combat them, inc…

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When should I change my bid strategy in Google Ads? 14:45

3M ago14:45

14:45

Is it time to change your campaign's bid strategy? In Episode 34 of Inside Google Ads, host Jyll Saskin Gales, ex-Googler and Google Ads Expert, tackles the tricky question of when and how to change your bid strategy. She'll guide you through the decision-making process, offering practical advice on transitioning from Maximize Clicks to Maximize Co…

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Bonus: Here's what you missed Today in Digital Marketing 21:42

3M ago21:42

21:42

Today, September 12, 2024, as a bonus treat for my Inside Google Ads listeners, enjoy this full episode from the Today in Digital Marketing podcast by Tod Maffin. Subscribe to the Today in Digital Marketing podcast wherever you're listening to this one. Every weekday at 5pm ET, get Tod's fast-paced 10-minute marketing news podcast and email newslet…

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Do single keyword ad groups (SKAGs) still work in Google Ads? 12:21

3M ago12:21

12:21

It's time to tackle the controversial SKAG strategy (single keyword ad groups) and explore its relevance in 2024. In Episode 33 of Inside Google Ads, host Jyll Saskin Gales discusses the pros and cons of SKAGs, and whether she recommends this keyword strategy. She also discusses how to strike the right balance between control and automation in your…

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What is Demand Gen in Google Ads? 12:31

4M ago12:31

12:31

Demand Gen campaigns are the buzziest, newest campaign type in Google Ads. In Episode 32 of Inside Google Ads, host Jyll Saskin Gales explains what Demand Gen is, how it differs from other campaign types, and why it's often called the "Facebook Ads of Google." Topics discussed in this episode include: What are Demand Gen campaigns and how do they d…

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4 Facebook Ads Mistakes to Avoid ft. Josh Okungbaiye 13:51

4M ago13:51

13:51

You've seen him on TikTok, now he's sharing the top 4 Facebook Ads mistakes you need to avoid. Episode 31 of Inside Google Ads hands the mic to Facebook Ads Expert Josh Okungbaiye. Josh is a highly sought after consultant with 600 5-star reviews on Fiverr. He's sharing his expertise with host Jyll Saskin Gales, a Google Ads Coach, on starting with …

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How can local businesses use Google Ads? ft. Harrison Jack Hepp 11:57

4M ago11:57

11:57

In Episode 30 of Inside Google Ads, we're joined by Harrison Jack Hepp, an expert in Google Ads strategies for local businesses. Host Jyll Saskin Gales, a Google Ads Coach, asks Jack to break down the common challenges faced by small businesses when using Google Ads for local objectives, including budget constraints, conversion tracking, and measur…

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5 Things You Need To Fix Your Conversion Tracking ft. Ameet Khabra 17:09

4M ago17:09

17:09

Third-party cookies may be here to stay (for now), but your conversion tracking and audience building are not delivering the best possible results if you're solely relying on cookie-based methods. In Episode 29 of Inside Google Ads, host Jyll Saskin Gales is joined by Ameet Khabra, the founder of HopSkip Media, to discuss five essential tools you n…

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Can you advertise on Amazon without selling on Amazon? ft. Navah Hopkins 20:58

5M ago20:58

20:58

Not surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in other platforms, it's still helpful to know what else is going on in our industry. For Episode 28, host Jyll Saskin Gales is joined by Optmyzr Brand Evangelist Navah Hopkins to discuss what other ad platform…

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What are the limitations of Google Ads Grants? ft. Jason King 20:11

5M ago20:11

20:11

If you work at a nonprofit, or with nonprofits, this is the episode you've been waiting for! Google Ads Coach Jyll Saskin Gales is joined by Google Ad Grants expert Jason King to break down everything you need to know about the Google Ad Grants program for nonprofits. We'll bust some common myths, share insider tips, and discuss strategies to help …

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Is Manual CPC bidding in Google Ads a mistake? 11:24

5M ago11:24

11:24

Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Episode 26 of Inside Google Ads, host Jyll Saskin Gales discusses Target CPM versus Maximize Clicks, Target Impression Share for Google Maps ads, and why she rarely, if ever, recommends Manual CPC bidding. Yo…

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What settings should I use for my Google Ads campaigns? 16:02

5M ago16:02

16:02

Ever wondered what the best settings are for your Google Ads campaigns? In this episode, host Jyll Saskin Gales breaks down what you need to know about campaign settings, from why you should start a campaign "without guidance" to the potential risks of auto-apply recommendations. She also explains attribution models in detail, using real-world exam…

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Can you layer audiences in Google Ads? 9:55

6M ago9:55

9:55

Is it possible to layer audiences in Google Ads? Absolutely! In this episode, host Jyll Saskin Gales shares how you can narrow your reach and target your ideal audience using audience layering in Google Ads. We’ll explore what audience layering is, how it works, and the different ways you can use it to improve your campaign performance. Plus, try y…

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How to run Google Ads with a low budget 22:02

6M ago22:02

22:02

Is it possible to run a successful Google Ads campaign on a small budget? Yes, but it's harder than you think! This special edition episode of Inside Google Ads features a 20-minute workshop host Jyll Saskin Gales delivered at the Paid Search Association conference in 2023. This workshop is packed with more than 15 specific, actionable tips and rea…

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How do I get started in Google Ads? 9:13

6M ago9:13

9:13

Are you ready to dive into the world of Google Ads? In this beginner-friendly episode, host Jyll Saskin Gales takes you back to basics, answering your burning questions on how to get started with Google Ads. Discover whether you need a website for your ads, learn how to create simple ads with a set price per click, and explore the different learnin…

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How often should you update your Google Ads? 17:00

6M ago17:00

17:00

Is ad fatigue a real thing in Google Ads? In this episode, host Jyll Saskin Gales talks about one of her favourite Google Ads topics: creating effective ads. She answers listener questions about ad fatigue, dynamic insertion, and call ads, while providing tips to get better performance in Google Ads purely by editing your assets. Plus, don't miss t…

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Does Impression Share matter in Google Ads? 13:13

7M ago13:13

13:13

Does Impression Share matter in Google Ads? Both Impression Share and Auction Insights can help you understand how your ads are performing and how you can drive better results. In Episode 20 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses what these metrics are, how they're calculated, and how you can use them to optimize your ca…

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Do I need to run a Brand campaign in Google Ads? 13:01

7M ago13:01

13:01

Should you be running a Brand campaign in Google Ads? In this episode of Inside Google Ads, Jyll Saskin Gales discusses what Brand campaigns are and why they can be a valuable addition to your Google Ads strategy. She covers the benefits of Brand campaigns, how to set them up, and what to watch out for. I'll also answer your questions about Brand c…

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What is a good ROAS in Google Ads? 15:28

7M ago15:28

15:28

Confused by all the data in your Google Ads dashboard? Wondering what metrics actually matter? In episode 18 of Inside Google Ads, Jyll Saskin Gales dives into how to evaluate your campaigns and make data-driven decisions. There's no magic answer to what a "good" ROAS is, but Jyll provides a framework for understanding profitability and setting rea…

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Google Marketing Live 2024 Recap & Analysis 15:09

7M ago15:09

15:09

Did you catch Google Marketing Live 2024? In this special edition episode, Jyll dives into what Google didn't say at this tentpole event, revealing key insights about the future of Google Ads. Discover five untold truths from GML, including the fading relevance of keywords, the rise of Performance Max, and Google's strategic focus on visual search.…

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Why are my Google Ads spending more than my budget? 13:44

7M ago13:44

13:44

In this episode of Inside Google Ads, Jyll Saskin Gales admits she made a mistake about how budgets work in Google Ads - and it's time to set the record straight. Learn the key differences between your daily and monthly spending limits, and how changing your budget mid-month affects your remaining spend. Jyll also clarifies the concept of served vs…

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Should you use Maximize Conversions bidding? 12:53

8M ago12:53

12:53

Jyll Saskin Gales goes deep on Google Ads bid strategies, and specifically Maximize Conversions in Episode 15 of Inside Google Ads. In this episode, based on follower questions from TikTok, Instagram and YouTube, Jyll covers: The benefits of Maximize Conversions Bidding, even for small businesses Why Maximize Conversions might be a better choice th…

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Which keyword match type is best in Google Ads? 15:53

8M ago15:53

15:53

Have you noticed your keywords aren't matching the way they used to in Google Ads? You're not alone! In this episode of Inside Google Ads, Jyll Saskin Gales explores the recent changes to keyword match types and what it means for your campaigns. Listen in as Jyll answers questions from Bentolabsdesign on TikTok about Phrase Match, Gavin on TikTok a…

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How do I get a job after the Google Ads certifications? 13:18

8M ago13:18

13:18

Want a career in Google Ads? This episode of Inside Google Ads is your roadmap to a career in PPC. Jyll Saskin Gales answers questions from listeners like YOU, including: "Which Google Ads certifications should I take first?" "How do I land a job after getting certified?" "How should I price my Google Ads services as a freelancer?" Jyll breaks down…

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Special Episode: Rapid-fire Reddit 23:14

8M ago23:14

23:14

In this Special Edition of the Inside Google Ads podcast, Jyll Saskin Gales ditches her usual format to answer 10 burning questions – straight from the wild west of online discussions, Reddit! Get ready for a rapid-fire session covering 10 essential PPC topics, including: Conquering competitor searches (without getting flagged!) Best practices for …

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Will better Ad Strength get me better results? 15:50

9M ago15:50

15:50

In episode 11 of Inside Google Ads, Jyll Saskin Gales tackles your burning questions about ad quality. Are Ad Strength, Quality Score, and Optimization Score confusing you? Jyll explains the difference between them and how to use them to improve your Google Ads performance. Listen in as Jyll answers questions from: Auto Lease 1135 on YouTube: Ad St…

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Can you make my Google Ads perform better? 9:32

9M ago9:32

9:32

Ever feel like your Google Ads are a mystery? In the 10th episode of Inside Google Ads, Jyll Saskin Gales tackles your burning troubleshooting questions to turn you into a PPC problem solving pro. Listen in as Jyll helps: Matinmashayekhe1746 on YouTube understand why their bid strategy is showing as "Eligible (Limited)" and what to do about it Anot…

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How do you use custom segments in Google Ads? 9:28

9M ago9:28

9:28

In Episode 9 of Inside Google Ads, host Jyll Saskin Gales explores the world of custom segments and how they can elevate your Google Ads targeting. This episode kicks off with Hazelnut 2194 asking, "How do you actually apply a custom segment to an ad?" Jyll walks you through the creation and application process of custom segments in Google Ads, hig…

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What is your CPC going to be? 8:54

9M ago8:54

8:54

In Episode 8 of Inside Google Ads, Jyll Saskin Gales dives into the Google Ads Keyword Planner tool, an oldie but goodie in your Google Ads arsenal. Zeeshan inquires about estimating CPC for new campaigns, to which Jyll recommends utilizing - what else? - Keyword Planner, sharing a few tips for using it effectively. Motivation & Mindset asks about …

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What should you do if your campaign is limited by budget? 9:08

10M ago9:08

9:08

In Episode 7 of the Inside Google Ads podcast, Jyll Saskin Gales tackles the challenge of budget optimization in Google Ads campaigns. She addresses questions from Raman Virk 8568 via YouTube on managing campaigns with budget constraints, Hello Mr Cat via TikTok on determining the right ad budget, and Noufel Saeed via TikTok on handling high CPCs i…

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How can you stop getting spam leads from Google Ads? 11:24

10M ago11:24

11:24

In this episode of Inside Google Ads, Jyll Saskin Gales, a seasoned expert who has worked with more than 10,000 Google Ads accounts, dives into the intricate world of lead generation through Google Ads. This episode is a goldmine for businesses aiming to sharpen their lead gen strategies, as Jyll tackles common challenges and offers concrete soluti…

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Should you run Performance Max campaigns? 12:43

10M ago12:43

12:43

In this episode of the Inside Google Ads podcast, host Jyll Saskin Gales dives into the debate between Performance Max campaigns and traditional campaign types like Standard Shopping and Search. With a background that includes a six-year stint at Google and more than 100 Google Ads coaching clients, Jyll brings valuable perspectives to listeners, a…

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Which is better for conversion tracking: Google Analytics 4 or Google Tag Manager? 12:03

10M ago12:03

12:03

It's time to implement effective Conversion Tracking in Google Ads with Jyll Saskin Gales in this deep dive episode of Inside Google Ads. Drawing from over a decade of experience, Jyll answers three burning questions sourced from her social media community, providing valuable insights to enhance your Google Ads performance. Zeeshan from TikTok kick…

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Why are your Google Ads showing outside your target location? 11:53

10M ago11:53

11:53

Join Jyll Saskin Gales in the latest episode of Inside Google Ads as she tackles the perplexing issue of Google Ads displaying outside your intended target location. With over a decade of Google Ads experience, Jyll brings a wealth of knowledge to answer three burning questions sourced from her social media community. The episode kicks off with Nas…

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Can you get super specific with your Google Ads targeting? 12:33

11M ago12:33

12:33

In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads expertise, takes listeners on a deep dive into the world of ad targeting within Google Ads. Drawing from her extensive experience working with over 10,000 Google Ads accounts, Jyll answers three questions sourced from her…

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Which bid strategy should you choose in Google Ads? 12:46

11M ago12:46

12:46

In the first episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads experience, dives into the intricacies of bidding strategies within Google Ads. Drawing on her wealth of knowledge and expertise, Jyll addresses three burning questions sourced from her active social media community. The ep…

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