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Hot Copy

Kate Toon & Belinda Weaver

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The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.
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Newspaperwoman Anne Rogers and private detective Jeff Warren are at a party where a man is murdered. They try to uncover which of five suspects is the killer. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, September 10th,1944. OUR CAST: Rhonda Sigler-Ware … as Ann Rogers. Patrick Brancato … as…
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Newspaperwomen Anne Rogers and Spritely Poole inadvertently discover a Nazi plot to secretly sell stolen art masterpieces in the U.S. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, June 18th,1944. OUR CAST: Rhonda Sigler-Ware … Anne Rogers. Samantha Thompson … Spritely Poole. Jerry Kokich … Lt…
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Newspaperwomen Anne Rogers and Spritely Poole uncover a plot by some crooked businessmen, who are getting rich by helping Nazi leaders to hide their wealth in the U.S. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, September 24th,1944. OUR CAST: Rhonda Sigler-Ware … Anne Rogers. Samantha Thomp…
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Newspaperwomen Anne Rogers and Spritely Poole go undercover, to expose the crooked leader of a cult, who claims to be able to communicate with the dead. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, May 29, 1944. OUR CAST: Rhonda Sigler-Ware … Anne Rogers. Samantha Thompson … Spritely Poole. …
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Newspapwerwomen Anne Rogers and Spritely Poole are at a radio station, where an anti-Nazi leader from Norway is killed, just before giving a speech that would be broadcast worldwide. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, January 23rd, 1944. OUR CAST: Rhonda Sigler-Ware … Anne Rogers. …
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Why is someone spreading fake one-dollar bills, across the city? Newspaperwomen Anne Rogers and Spritely Poole investigate, to find the story behind the story. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, April 9th, 1944. OUR CAST: Rhonda Sigler-Ware … Anne Rogers. Samantha Thompson … Sprite…
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The soldier fiancée of a young heiress is accused of stealing a diamond necklace, during their engagement party. Newspaperwomen Anne Rogers and Spritely Poole decide to find the truth. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, April 2nd, 1944. OUR CAST: Rhonda Sigler-Ware … Anne Rogers. S…
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Newspaperwomen Anne Rogers and Spritely Poole investigate rumors about a haunted house, after a teen-age couple are found dead inside. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, May 21, 1944. OUR CAST: Rhonda Sigler-Ware … Anne Rogers Samantha Thompson … Spritely Poole. Jerry Kokich … Dr. …
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The chairman of a commission investigating organized crime is murdered, on the same day that an unknown person covertly inserted a prophecy of his death into Anne Roger's newspaper column. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, July 30,1944. OUR CAST: Rhonda Sigler-Ware … Anne Rogers S…
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Nazi agents kidnap newspaperwoman Anne Rogers and force her to write their propaganda in her column, while replacing her with an identical imposter. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, November 14, 1943. OUR CAST: Rhonda Sigler-Ware … Anne Rogers and Countess Maria von Hohenstahlen.…
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A sleazy gossip columnist is murdered. Newspaperwomen Anne Rogers and Spritely Poole investigate the three suspects, to find the truth. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, June 9th,1944. OUR CAST: Rhonda Sigler-Ware … Anne Rogers. Samantha Thompson … Spritely Poole. Jerry Kokich … L…
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Newspaper reporter Anne Rogers is threatened with murder, by a violent con artist who is pretending to be a Hungarian Count and war refugee. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, October 22nd,1944. OUR CAST: Rhonda Sigler-Ware … Anne Rogers. Samantha Thompson … Spritely Poole. Jerry K…
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A woman is choked to death, followed by a bizarre chain of events. The reporting on the murder, by newspaperwomen Anne Rogers and Spritely Poole, leads to their suspension, unless they can quickly uncover the truth. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, June 25, 1944. OUR CAST: Rhonda…
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Two men die, when a cab deliberately runs wildly off the road, into a river. Newspaper reporter Anne Rogers decides to find out why. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, May 7th, 1944 OUR CAST: Rhonda Sigler-Ware … Anne Rogers. Christian Neuhaus … Inspector Collins. Samantha Thompson…
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A man is mysteriously murdered at a fancy French restaurant. Newspaper reporter Anne Rogers thinks that the police have the wrong suspect, and decides to make her own investigation. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, April 23, 1944. OUR CAST: Rhonda Sigler-Ware … Anne Rogers. Jerry…
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A night watchman is murdered during a mysterious $100,000 robbery at a fur warehouse. Newspaperwomen Anne Rogers and Spritely Poole investigate. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, April 30th, 1944.. OUR CAST: Rhonda Sigler-Ware … Anne Rogers. Samantha Thompson … Spritely Poole. Jer…
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A wealthy woman - famous for her sophistication, beauty, and fashion style - is mysteriously murdered. Newspaper reporter Anne Rogers decides to help find the killer. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, March 5th, 1944. OUR CAST: Rhonda Sigler-Ware … Ann Rogers. Jerry Kokich … Polic…
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An angry mob, in a small town, believes that a local German-American family are Nazi agents, that blew up an aircraft factory. Newspaperwomen Anne Rogers and Spritely Poole unravel the truth. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, December 5th, 1943. OUR CAST: Rhonda Sigler-Ware … Anne…
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When the police are unable to find even a single clue for a series of mysterious disappearances, newspaperwomen Anne Rogers and Spritely Poole decide to investigate. They soon discover that a deranged scientist is the culprit. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, August 13th, 1944. O…
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A famous actress is accused of a publicity stunt, when she claims that a diamond worth $100,000 has been stolen from her. Newspaperwomen Anne Rogers and Spritely Poole investigate, to find the truth. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, March 19th, 1944. OUR CAST: Rhonda Sigler-Ware …
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An innocent man is about to receive the death penalty for a murder he didn’t commit. Newspaperwomen Anne Rogers and Spritely Poole are determined to save his life, by uncovering the real killer. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, February 6, 1944. OUR CAST: Rhonda Sigler-Ware … Ann…
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Is there a vampire serial killer on the loose in town? Newspaper reporter Anne Rogers and her assistant Spritely Poole decide to find out the truth. Adapted from the script of a lost episode of the radio drama “Hot Copy”. Original broadcast on Sunday, November 28, 1943. OUR CAST: Rhonda Sigler-Ware … Anne Rogers. Samantha Thompson … Spritely Poole.…
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An old man is found dead, after a mysterious fire destroys a house in a wealthy neighborhood. Was it a simple accident or a sinister murder? Newspaper reporter Anne Rogers believes that the police have it all wrong, and decides to prove it. Tune in, for the whole story! Adapted from the script of a lost episode of “Hot Copy”. Original broadcast on …
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Hello and welcome to this special festive episode of the Hot Copy Podcast. Belinda and I have come back together to roast some chestnuts, neck some egg nog and talk all things copy. So if you’re ready to put up your stockings with us and wait for Father Christmas to slip down your copy chimney, this is the episode for you.…
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Did you know we've been creating this podcast since 2015 -- never missing an episode? Well, not until 2020. 2020 has been the year of "the surge" for us both. In this special episode, we go through how we've handled working through the pandemic and what's happening with the Hot Copy podcast. Spoiler alert: we're mixing things up in 2021!…
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Have you ever felt cooped up in a corporate office, staring outside at the trees, wishing you could leave the hustle and bustle of city life behind? Waking up mid-morning, taking a coffee onto the veranda, and staring out at wide-open pastures with birds chirping? While it’s a nice daydream to have, many of us stick it out and stay put. Others, lik…
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Figuring out what makes you unique is a tough but essential part of marketing your copywriting services. What if you’ve written for every type of business? What if you’ve seen it all and written the copy? Can oodles of experience be your USP? The answer is yes and we’re excited to talk to a copywriter who celebrates not only her age and experience …
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SaaS copy, is it a super sexy sassy form of copywriting? No! It’s Software as a Service copy. Huh? Well you know big brands like Stripe, ConvertKit, Slack - well yes they need copy. And a particular type of copy. When we write for SaaS companies we’re writing easy to understand words for potentially highly technical products. We need to write copy …
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Being a guest on a podcast is a fantastic way to increase your reach and boost your visibility and skyrocket that authority. Right? You're a really important person who knows what they're talking about when you're been on a pod. But getting on a podcast is not quite as easy as just asking the podcast host. Today's guest is a podcast guesting specia…
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Do you want to know a secret? Kate never actually wanted to be a copywriter. Her dream was to be a magazine writer. In fact, she was voted “Girl Most Likely To Write For Smash Hits” when she was at school. But there's more. She was also a feature editor for her uni newspaper interviewing Blur and Bob Monkhouse. She interned at several sexy music ma…
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As copywriters, we get to hide behind our keyboards – writing the words that put our clients in the spotlight. And for many of us, it’s just where we want to be. But are we doing ourselves a disservice? Today we’re going to be talking to Mike Kim about building a personal brand and what it can mean for us as copywriters and business owners. His own…
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Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques. The point? To create a better experienced for real-life people. On today’s podcast, we have a veritable whiz…
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We are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do… How to create a sense of perceived value around their work. How to market their work to audiences who will not only appreciate it but pay for it too. How to create a successful business without disrupting their creative process. That’s where…
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Did you notice we missed an episode? You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course. The truth is, we’ve been a bit scrambled too. Belinda is surviving on wine and 80s music. Lockdown with memberships, communities, courses, launches AND managing the kid’s online learning. It’s a b…
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Some industries have a very straight-forward process to buy. I have a problem. I research alternatives. I choose one. I give them some money and I get something in return. All very simple. Other industries have a much more complex process. Very big (and expensive) projects often begin with a tendering process. Writing tenders for civil engineering …
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How many times have you Googled a symptom? Hands up. We all have. The need to make complex medical information accessible and readable has flourished with the advent of Google and the prevalence of internet access. WHO NEEDS DOCTORS? We do. Of course. But as patients we’re more informed than ever and who writes the content we use to research the la…
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The truth is most copywriters write solo, alone, with no one around but perhaps a farting dog, or keyboard obsessed cat. We need silence and solitude to rouse the creative muse. But can working with another creative brain be a good thing? In agency life we’re often paired with designers (shudders) to work on concepts as a team, but how about being …
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Does cold emailing get you in a cold sweat? Is it something you’ve put off because you don’t want to be accused of being a spammer… Or face rejection, over and over again? Many of us will find anything to do aside from sending a cold pitch email. We create and share content. We go to networking events. We participate in forums and FB groups where o…
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SEO is a topic we've often see discussed in copywriting Facebook groups and across the web. And most copywriters either seem scared of it, confused by it or just overwhelmed by how to package it and sell it to clients. The question most often asked? What does an SEO copywriter actually do? And can you even call yourself an online writer if you don’…
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Christmas is a great time of the year to take a break from your business as your clients are on holidays. It’s also a great time to knuckle down and get some strategic work done… because your clients are all on holidays! In this episode, Kate and Belinda share their own plans for Christmas 2019 and how they’re setting themselves up for success in 2…
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Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker. His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast - The All Good Copy Podcast - has had a string of awesome guests on it, including me. He has a dog called Pablo, a Crime podcast loving…
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Ghostwriting is pretty much what we do as copywriters. We write the words that others get to claim as their own. But have you ever been asked to write something more substantial than a blog, web copy or brochure? Have you ever been asked to write to someone else’s BOOK? That’s the kind of ghostwriting we’re talking about today. What you need to kno…
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Steve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio freelancer. He’s talked to countless freelancers about the challenges of our strange rollercoaster life and he wanted to share the biggest lessons with the Hot Copy listeners. Just a note this episode was recorded as a Mas…
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Have you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks. In this episode, we explain what we’ve been up to, how it derailed our podding schedule and the lessons we’ve taken from the work we’ve been doing. We’re also announcing a VERY exciting new project in 2020. If you’re …
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Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there any money to be made from writing these? Absolutely! To share HOW copywriters to land some high paying ebook projects, we’re talking to Steve Slaunwhite. Tune in to le…
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How do you get copywriting clients? It’s a question we get asked all the time. We even did an episode on it covering some of the most common lead gen tactics. But there are some platforms and techniques that might surprise you. Like Instagram. It’s a HUGE platform but many people dismiss it because it’s (gasp) images. And we deal with words In this…
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When we start out as copywriters, obviously the aim is to be successful. But what does that even mean? In this episode, Belinda and Kate are honest about the upsides and downsides of being successful. Is it all it’s cracked up to be? Is the grass really greener or are there just different prickles? Oh, and this is our 100th episode! Tune in to lear…
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As copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that. But what are agencies all about? Are they something you should consider working harder to build relationships with? Are there any downfalls for working with agencies? And h…
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