Growing a fitness studio, gym or bootcamp that makes £40k/month and gives you more freedom is the goal for most personal trainers. But it comes with challenges such as getting clients, tracking numbers and hiring trainers. Join Justin Devonshire, co-owner of the TransformHub (20+ locations), and leading business mentor to gym owners all over the world, as he shares fitness marketing strategies to help you get more clients, make more money & live the life you deserve. Each episode contains re ...
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The Perfect Facebook Ad Formula for Gym Owners
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11:59💥 BONUS: Want me to set this up FOR YOU? 💥 Join my 2-Week Free Trial of the Done-For-You Ads Service, and my team will build and run your ads for you so you can start getting leads immediately - Lets Talk Here << Download the Google Doc: https://docs.google.com/document/d/1OkKvtaKpSruI85qdskkRAhmOAu6ctTOp0n0JV-u2LJM/edit?tab=t.0 Struggling to get l…
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Slash Your Member Churn Rate in HALF in 5 Steps
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12:34🚨 Struggling with high client churn? Most gyms lose 10% of their members to churn every month, making it almost impossible to grow their monthly recurring revenue. In this episode, I’m breaking down the exact retention strategies that gym owners are using today to slash churn byhalf, & create a community that members never want to leave. Here’s wha…
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🔥 Scaling Your Gym From 6 to 7 Figures Without Burning Out 🔥 If you’re stuck grinding day-to-day in your gym, handling everything from coaching to admin, and feeling like growth means even more stress and less freedom… this episode is for you. I’ll walk you through the exact strategies I’ve used to help fitness studio owners scale to 7 figures whil…
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The Easiest Hack to Overcome ANY Sales Objection [Includes Scripts]
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14:49After closing thousands of fitness consultations and selling high ticket packages, here is my go-to method to quickly lock down sales and handle ANY objection. — 😱Want me to run your ads & send you qualified leads - AND give you the proven Follow Up & Closing Scripts & Playbooks we've used to create a 7-figure fitness studio -FOR FREE? Get a 2-WEEK…
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In this episode of theFitness Business Blueprint podcast, I reveal how I would quickly scale a new gym from nothing in 4 weeks - even if I had NO money for ads. Whether you’re starting from scratch or looking to fill your last few spots, you’ll discover actionable strategies to attract clients without relying on expensive ads or complicated marketi…
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How to Fix a Gym That’s Stuck at £10-20K/Month
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15:42🚀Is your gym stuck at $10K-$20K/month? If you’ve been grinding but can’t seem to scale past this level, you’re not alone. Many gym owners get trapped because they’re using the same tactics that got them here—but those won’t take them further. In this episode, I’ll break down: ✅ The top reasons gyms get stuck at this revenue level ✅ The 4 key shifts…
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🚀Want more leads for your gym THIS WEEK? In this episode, I break down asimple 3-step system to attract high-quality gym leads without wasting time or money. If you’re tired of inconsistent lead flow, struggling with low-quality prospects, or burning cash on ads that don’t convert—this is for you. What You’ll Learn In The Next 8-Minutes: ✅ The bigg…
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If you’re a gym owner struggling with leads ghosting you or saying they’re ‘interested’ but never actually booking in… this episode is for you. Today, I’m going to break down EXACTLY why most gym owners fail at lead follow-up and the simple system we use to convert more leads into actual paying clients—without being pushy or wasting time on people …
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If your gym isn’t growing the way you want, chances are you're focusing on the wrong things. Most gym owners are so busy coaching, handling admin, or chasing new leads that they overlook the three key numbers that actually drive consistent growth. In this episode, I break down:📊 The 3 critical metrics that determine whether your gym thrives or stal…
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If you’re struggling to get consistent, high-quality leads, you’re going to love this. In today’s episode, I’m breaking down exactly how we helped Liz in England flood her semi-private training program with 22 new clients—without discounting or relying on referrals. She made over £10k in front end cash, and an incredible 20X return on her ad spend.…
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If your gym isn’t growing as fast as you’d like, you’re probably stuck on one (or more) of these five major roadblocks that hold most gym owners back. In today’s episode, I’m breaking them down one by one—so you can identify where you’re stuck and start making the changes that will bring in more clients, increase retention, and scale your gym witho…
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Most gym owners and personal trainers don’t fail because of competition, bad economies, or lack of passion. They fail because they’ve been programmed to believe that constant change, chasing the next new thing, and endless reinvention are the keys to success. But what if the real secret to long-term business growth wasn’t about escaping to the next…
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February Marketing Plan for Fitness Studios – How to Pack Your Gym with Referrals
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11:46February is the perfect time to flood your gym with referrals—and in this episode, I’m breaking down a simple, proven plan to make it happen. You’ll learn: ✅ How to run a Bring-a-Friend Week that fills your classes with potential new members ✅ The Free Cash Fridays strategy that keeps referrals rolling in every week ✅ The key to turning guests into…
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Leads Not Responding? Use This 4-Step Checklist
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12:564 Steps to Get HIGH Response From Leads | Proven Lead Nurture Systems for Personal Trainers & Gym Owners Getting leads BUT they won't pick up the phone? 🚨 In this quick audio drop, I give you the 4 step checklist we use to book at least 40% of our leads into consultations. 💬 Got questions or want more advice? Drop a comment below, and I’ll personal…
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How This Gym Got 71 Leads This Month | 3 Quick Strategies
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10:053 Steps to Get More Clients with Facebook Ads | Proven Strategies for Personal Trainers & Gym Owners Struggling to attract new clients with your Facebook ads? 🚨 In this video, I break down 3 powerful steps to create ad campaigns that deliver real results for your fitness business. 📌 What You’ll Learn: 1️⃣ The best offers that convert in 2025 2️⃣ Ho…
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Facebook ads: Whats working NOW
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44:46Struggling to get gym leads? In this VALUE-PACKED tips episode, I reveal the exact strategies crushing it on Facebook ads right now. Learn how to create ads that stop the scroll, attract the right people, and get real results fast. PLUS: I’m offering a FREE 2-week Done-For-You ads trial to take all the work off your plate—no risk, just leads. Get a…
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For GYM OWNERS who need a Black Friday promo this month! Here are the TWO different offers that successful gym owners run... 1: An Internal Offer for your current clients, 2: An External Offer for your leads This video shows you how to set up each one, so you can make 5-10k or more upfront cash in the next couple of weeks. P.S. If you want all thes…
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👉👉👉 Get My Black Friday Promo Campaigns DONE FOR YOU Here https://gymscalingsecrets.com/gymschool November and December can be challenging months for gyms, with client engagement dropping, higher lead costs, and the "I'll come back in January" sales objection. That's why in this episode, we’re sharing a game plan to tackle all these issues at once!…
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I've launched & scaled multiple fitness studios from scratch... Here is the ROADMAP I wish I'd been given early on. Exactly what you need to:Launch: 0 - 50 clients Grow: 50 - 150 clients Scale: 1 studio to multiple Try Gym School RISK FREE to get the systems & strategies to accomplish every step: https://gymscalingsecrets.com/gymschool…
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GYM OWNERS: Need a "Back to School" Promo to Get Clients Fast? Use this 3-Day Campaign that typically gets 6-10 new clients every time we send it.P.S. If you want the entire SMS and Email promo Done-For-You swipes, DM me HERE and I'll get them to you All the proven strategies, systems & live weekly coaching to scale your fitness studio for only £47…
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From Launch to Scale - 4 Stages of Gym Growth
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12:01Most gym owners are overwhelmed, and don't know WHAT problems they should fix first. That's why I outlined the 4 phases of growth that every gym goes through - from launch to scale. Watch this short video so you: 1) will know immediately what stage you're currently in, and 2) will know exactly what to do next to continue your growth…
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Get More Leads Than Ever in 30 Days Doing These 5 Things Daily
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14:56If I needed as many leads for my fitness studio as possible in the next 30 days, I would do these 5 THINGS every day: This is simple, and doesn't take much time at all. If you do this consistently for 30 days, you'll gain at least 10-20 new clients. Have more questions? Reach out to me on IG if you plan to take this 30 day challenge! https://www.in…
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The best gyms are plotting their September promotions right NOW. Whilst other trainers dawdle through the summer, we're planning out exactly how we're going to get 20-30 new high ticket clients signed up BEFORE September! Tune in for the game plan!
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Use a Free Facebook Group to Get 5 Clients a Week [Full Strategy]
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10:12For gym owners who want to get 5 new clients a week using only a FREE Facebook group... Listen to today's podcast to learn how to set up your group, what to post, and how to convert leads into sales every day of the week (your competitors are TOO LAZY to do this). P.S. If you want my Facebook Group Profits Implementation Checklist, drop me a DM and…
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How to Charge More With ACCOUNTABILITY In Your Gym
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17:14If your town is saturated with gyms and you need to stand out... the best way is to deliver MORE value than any other studio or trainer. This video shows you how gyms and studios will innovate over the next 5 years to stay ahead. Ready to get 50 HIGH-PAYING clients for your studio in the next 12 weeks? Go HERE << My name is Justin Devonshire. I've …
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How to Charge The Most in a Saturated Town
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20:37If your area is over-saturated with gyms, studios and challenges, THIS episode shows you exactly what to do. I'll reveal the 4-step framework that allows you to be the MOST expensive in town AND demolish the competition instantly. P.S. If you're ready to get my personal help, apply for a quick 15 minute call with me HERE < Its not a sales pitch …
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7-Figure Fitness Studio CHECKLIST
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18:53This is the step-by-step checklist of what you need to put in place for a 7-figure fitness studio. Get the PDF (and video training) of the checklist HERE <
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The #1 BEST Way to Get PT Clients
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16:08Create a custom gameplan to DOUBLE your gym revenue for FREE with Justin here: https://justindevonshire.com/altschedule Join our gym-owners FB group for more content! https://bit.ly/2tif4Om #fitnessmarketing #gymmarketing #personaltrainermarketing
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Complete Guide to Hiring For Your Studio (Who & In What Order)
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19:08To enjoy a fully-outsourced business so you can take time off and be free, requires you to hire the right team. Unfortunately, most studio owners aren't told WHO they need to hire, and WHEN to hire them. I give you complete clarity in this short episode, so you can scale smoothly and profitably with the right team. This is your plan from 0 to a ful…
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This is BY FAR the FASTEST way to get high-ticket personal training clients right now. To see the funnel described, check out the video on Youtube: https://youtu.be/gm4EInAHIKk Want to see how this funnel will work in your studio? Let's set up your funnel game plan HERE
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How to Make FREE TRIALS Work in 2024
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14:01Have you ever tried offering a "Free trial' for your personal training or fitness studio... BUT you get unqualified leads and nobody ever becomes a client? Me too. Until I tweaked the method and came up with this 6-step formula for turning free trials into BIG profit boosters, that get you qualified leads, referrals, and even upfront sales. Check i…
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How to Start a Fitness Newsletter
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19:06Got a list of "dead" leads? Then you're leaving money on the table! The easiest and fastest way to re-engage your list and turn them into BUYERS is by starting your own fitness newsletter. This episode show you how a fitness newsletter will quickly establish your as the local "go to" authority on fitness and transformation... ...and how to get star…
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How to Overcome Rising Ad Costs & a Saturated Market in 2024
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26:28Gym owners are facing a big problem going into 2024: your town is saturated with similar competitors and your ad costs are skyrocketing. What will you do when your average lead cost is £20 or more? Today's podcast reveals exactly what we've done in our own fitness studios to adapt to the BIG changes in 2024. I'm taking just 10 more gym owners throu…
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How to 5X Your Gym Profit Margins [4 Systems]
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16:47Most gym owners are stuck below 20k/month because they have revenue... but not PROFIT. Profit is what gives you freedom. Because profit allows to re-invest in better systems, and loyal staff. so you can take more time off. As a rule, a typical 2000 square foot gym should be making at least 25-35% margin, or about £10k-15,000 profit for every £50k/m…
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If I Had to Make £10-20k cash in 30 days (with NO ads), THIS is What I Would Do...
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19:28Make an extra £10-20k cash upfront in your gym - WITHOUT Ads in the next 30 days, with this 4-step cash-injection strategy. Want to implement this strategy and make at least 10k in the next 30 days with my personal help and my done-for-you systems, scripts and instructions? > Book here
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Get 5 Clients/Month From Instagram Organic [Full strategy]
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19:25Instagram is the best organic platform for gym owners to get clients right now. And almost nobody is doing this yet! Follow this step by step plan to start getting 5-10 new clients a month from IG (with ZERO paid ads and WITHOUT making Reels) Lets continue the conversation on Instagram. DM HERE to let me know your thoughts, questions and comments…
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Why You're NOT Ready For The Success You Want
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21:08Today I'm diving deeper into why you never seem to catch a break no matter how hard you work... ...and why your dopamine responses are keeping you STUCK. Your habits are repelling success from you. And there's only ONE thing you can do to change it (and its not "work harder"). Lets continue the conversation on Instagram. DM HERE to let me know your…
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Gym owners have 3 major challenges in 2024.... 1) Market saturation 2) Rising Facebook Ad costs 3) and a global economic downturn! Fortunately, I have the solution. This is the gym growth strategy for 2024 that you MUST listen to if you plan to stay relevant in the next 12 months. P.S. Ready to implement this strategy into your business, with my pe…
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Facebook Ads Strategy 2024 for Gyms
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14:40Facebook ads getting more expensive for your gym? There are BIG changes coming in how you grow your fitness business, if you rely on ads. Invest the next 14 minutes to learn the 3 steps you need to take to change up your ads strategy in 2024. This is what we're doing RIGHT NOW to maintain a 5-10X ROAS every day we run ads, for dozens of locations. …
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I Ran FB Ads for Gyms for 10 YEARS- This is the WINNING Template...
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20:19I've used Facebook ads to fill gyms and bootcamps for more than 10 years. And I've helped hundreds of gyms around the world get insane volume of leads at crazy low lead costs... And from all that data - the results are in. I've outlined the 5-Step WINNING Facebook Ad Formula. When you use these 5 elements in your ad creative and copy, you're going …
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Gym owners get STUCK between 100-150 members because of these 3 bottlenecks. Fix these and you'll unlock scale to 40/50k/month Get Justin's strategies & systems to scale your gym to 40k/month+ at https://justindevonshire.com/400kmastermind OR, create a custom gameplan to DOUBLE your gym revenue for FREE with Justin here: https://justindevonshire.co…
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Recession is coming and your customers are starting to tighten their wallets. Here's what you need to do NOW to survive -and DOMINATE 2024 whilst your competitors crumble. Get Justin's strategies & systems to scale your gym to 40k/month+ at https://justindevonshire.com/400kmastermind OR, create a custom gameplan to DOUBLE your gym revenue for FREE …
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"I need to think about it..."Ever get this objection from prospects? Here's a 3-step script you can use to dismantle the objection and win the sale! P.S. Get my entire Studio Sales Mastery program (£1997 Value) for FREE, just for trying out my Mastermind for one month! https://justindevonshire.com/400kmastermind…
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The Mindset of Managing Multi-Location Gyms - With Guest Dan Moore
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34:58What does a typical day look like for a multi-site gym owner? How do you find balance between work, employees, family and time for yourself? What does the staff structure look like? How to stay resilient in the face of threats, and keep growing? We talked about all these things and more on this jam-packed 30-minute conversation with Dan Moore - 2x …
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How to get leads to pick up the phone (4 keys of Lead Nurture)
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15:09Running ads but frustrated that most leads don't pick up the phone? In today's episode I guide you through the 4 keys to lead nurture. When you act on these you can DOUBLE your sales by boosting your pick up rate! Get my 6 best gym-scaling programs for FREE, just for trying out the new 400k Mastermind: https://justindevonshire.com/400kmastermind…
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Get the "Gym Owners' Insider Secrets" Premium Newsletter to 3-5X Your Client Life Time Value! https://justindevonshire.substack.com/subscribe Talk to me on Instagram: https://www.instagram.com/justin_devonshire/ How would you like to get an additional 50 paying clients at your fitness studio within the next 90 days? Here's how studio owners and PTs…
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12 Referral Marketing Strategies for Gyms & Personal Trainers
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37:27How would you like to get an additional 50 paying clients at your fitness studio within the next 90 days? Here's how to get my personal coaching & systems for less than £8/day!: https://justindevonshire.com/400kmastermind
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Crafting an IRRESISTIBLE Offer to Scale Your Fitness Studio
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12:40[FREE COURSE] How we get 30-50 new gym clients every month from Facebook ads - WITHOUT "free trials" and NO "bait & switch" challenges ⬇️ tinyurl.com/yw2wke8y An "Irresistible Offer" turns you into the "go-to" local brand authority on weight loss and transformation. This episode reveals 3 steps to create an offer attracts the best prospects, and ba…
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3 Secrets to Client RETENTION - that NOBODY is Talking About...
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21:54[FREE COURSE] How we get 30-50 new gym clients every month from Facebook ads - WITHOUT "free trials" and NO "bait & switch" challenges ⬇️ tinyurl.com/yw2wke8y Gym owners are wasting a LOT of time on retention tactics that have NO effect. That's because you're not addressing the 3 hidden causes of client churn. Listen in for the next few minutes to …
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Giving Free Trials is DUMB. Here's The Better Way...
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13:49[FREE COURSE] How we get 30-50 new gym clients every month from Facebook ads - WITHOUT "free trials" and NO "bait & switch" challenges ⬇️ tinyurl.com/yw2wke8y This video explains why offering "free trials" and "transformation sessions" is LAZY and its destroying your gym marketing!Message me on Instagram! https://www.instagram.com/justin_devonshire…
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