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An eCommerce podcast dedicated to Shopify Store Owners who want to optimize their business for Maximum Conversions & Revenue. Each week you get actionable advice, strategies, and hear from special guests talking about various topics on how to run a profitable business on Shopify. Learn how to survive in the fast-changing eCommerce world with your host Claus Lauter and get eCommerce business advice you can’t find on Google. If you're interested in being a guest on the show, e-mail claus@claus ...
 
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show series
 
This podcast episode features Asher Ismail. Asher is the co-founder of Uncapped.com, Europe's biggest revenue-based financing firm. He’s a serial entrepreneur and business scaling expert who has raised over $120 million in capital for his companies from angels, VC, crowdfunding, and banks. Asher shares insights on how ecommerce brands can gain fund…
 
This podcast episode features Dana von der Heide. She is the Founder and Chief Commercial Officer of Parcel Perform at parcelperform.com, a leading delivery experience platform for businesses covering 800+ logistics carriers worldwide. We discuss how consumer brands can deliver the best Direct-To-Consumer experience. On the Show Today You’ll Learn:…
 
This podcast episode features Osa Gaius, founder and CEO of Parrot at getparrot.com. We talk about the importance of SMS marketing, online marketing strategies from physical retail stores, and when to consider SMS for your brand. On the Show Today You’ll Learn: Why SMS is the best channel for reaching people on mobile Why SMS is not the same as an …
 
This podcast episode features Justin Campbell, founder of shopala.io. We talk about the benefits of shoppable ads and express checkouts for a smoother customer journey. On the Show Today You’ll Learn: The most common check-out issues for merchants Why some checkout pages are difficult to use Why too many payment options can hurt your conversion rat…
 
In this episode, you will learn how to optimize your store's header for more conversions and revenue. There are four ways we can help you. Which would you like help with? I need help with converting website traffic into sales. I need help with revenue growth. I need help with my ecommerce business strategy. I need help with my online marketing stra…
 
This episode features Shelby Dash and Kristina Clifford, the founders of take2content.com. As comedic actresses, content creators, and writers/producers, they help brands create funny viral videos that get views and drive sales. On the Show Today You’ll Learn: Why humor in marketing can increase sales How to brainstorm funny video ads Why brands ne…
 
In this episode, Adam Rosen of Email Outreach Company (eocworks.com) shares his advice on starting and running a business as a digital nomad in this episode. On the Show Today You’ll Learn: Being a digital nomad: How to make the transition The difficulties of being a digital nomad Tips and Tricks for location independent entrepreneurs Why systems a…
 
In this episode, you will learn how to create a Google AdsPerformance Max campaign. Check out everything you need to know, and how to get started to use it for your products in your Shopify store. Subscribe & Listen Everywhere: Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast …
 
This episode features Billy Price, co-founder of BILLY Footwear, an innovative footwear company that is featured in hundreds of stores like Nordstrom and Zappos. We talk about how the adaptive BILLY Footwear brand spiraled out of a personal need. On the Show Today You’ll Learn: - How he persevered after facing an unexpected tragedy. - How to become…
 
In this episode, I talk about the difference between a beautiful website and one that converts well. New store owners usually think about conversion rates the LAST, but it's the one thing that can have the most detrimental effect on their sales. When you increase your conversion rate by 1%, you double your sales without doing anything extra. Don't …
 
This episode features Andrew Forman, Co-Founder and CEO of Givz.com, a donation incentives solution for Shopify. We talk about why donations are a better option than discounts and how Shopify can merchants drive sales without discounts while reaching an increasingly socially-aware demographic. On the Show Today You’ll Learn: Why discounts are so pr…
 
This episode features John Chao, CEO/Co-Founder of the Data Marketing Platform Segments by Tresl. We talk about how Tresl helps store owners and marketing teams scale their revenue by leveraging targeted customer segmentation paired with advanced data analytics. Segments is built to give you analytical powers, so you can uncover hidden data insight…
 
This episode features Philippe Roireau, the Vice President of Business Development & Partnerships at Gorgias. We talk about why a positive customer experience is a revenue generator for our eCommerce store and how your support team can become a profit center. Gorgias is the highest-rated customer service and live chat helpdesk for Shopify and Shopi…
 
In this episode, Burc Tanir, CEO & Co-Founder of Prisync, tells me how their SaaS-based price tracking platform makes it easier for Shopify merchants to track their competitors' prices, price changes, and even their stocks. On the Show Today You’ll Learn: What you need to know about your competitors' pricing Why it's hard to analyze your competitor…
 
In this episode, I go through the must-have Shopify apps that I use with great success. These apps will help you make more sales and revenue. You can find a list of the apps down below. ✅ SEO Manager https://apps.shopify.com/seo-meta-manager ✅ Smart Search & Filter https://apps.shopify.com/searchanise ✅ Loox - Photo Reviews https://apps.shopify.com…
 
In this episode, I speak with serial entrepreneur David Wachs, CEO and Founder of www.handwrytten.com, about how scalable, robot-based handwritten letters can improve response rates by 23% and increase ROI by 7x. On the Show Today You’ll Learn: How a unique approach to personalization can make all the difference. Why clients appreciate old-fashione…
 
In this quick tip episode, I talk about the issues I see with trying to get your Shopify store ranked in Google without an SEO strategy. Subscribe & Listen Everywhere: You can listen and subscribe to the podcast at: Apple Podcasts/iTunes | Spotify | Amazon/Audible | Stitcher | Deezer | Google Podcast | Buzzsprout | YouTube Please support the podcas…
 
In this episode, I speak with GQ Fu, Co-founder & CEO at ltvplus.com, about how you can make more money with a world-class dedicated customer service team. On the Show Today You’ll Learn: Why customer support should be a profit center for your company How to scale customer support in a fast-growing business What technology stack you need to automat…
 
In this episode, I speak with Colby Flood, CEO and founder of brighterclick.com, about testing and optimizing your paid marketing campaigns with a purpose. On the Show Today You’ll Learn: What testing and optimizing with a purpose means How to use creative and copy structures to guide your split tests Why you should test audience structures for 5 d…
 
I am curious to learn more about you in this episode. To provide you with better content on the podcast episodes and videos, I have created a short survey. Let me know your answers by clicking the following link: https://forms.gle/g2cpxXhH2JjeBmbb7 Thank you for your help. You are awesome! _______________ Subscribe & Listen Everywhere: Listen On: ​…
 
In this episode, I speak with Jason Berkowitz, Founder & SEO Director of Break The Web, about Search Engine Optimization (SEO) for eCommerce stores. Jason's career in the SEO world dates back to 2010 when he was hit head first with the same issue many new business owners face: bringing in new leads & revenue. On the Show Today You’ll Learn: Why SEO…
 
Learn How To Generate More Sales & Revenue From The Traffic You Already Have Introducing GET CONVERSIONS - A proven process for growing Shopify stores using conversion rate optimization. Improve your conversion rates & revenue from existing traffic with the GET CONVERSIONS masterclass program. GET CONVERSIONS is the only Online Membership & Mentors…
 
In this episode of the Ecommerce Coffee Break Podcast, I speak with Sam Sesti, founder of Cloudlab.com, about the importance of reports and how they can help your Shopify business. On the Show Today You’ll Learn: Why many merchants do not know which reports to use Why it's important to have the right report for the right person at the right time Ho…
 
In this episode, I talk about how to optimize your store's header area for more conversions and better usability. On the Show Today You’ll Learn: Why you want only money-making elements Why you want a search form Why usability is achieved by the right font size and color And more Subscribe & Listen Everywhere: Listen On: ​clauslauter.com | iTunes |…
 
In this episode, I speak with Matt Remuzzi, founder of CapForge, about how accounting isn't the sexiest part for e-commerce sellers, but it's still crucial. He shares practical advice on how people can use tools of accounting, so they can keep more of their hard-earned money. On the Show Today You’ll Learn: Why you should hire an accountant who und…
 
In this episode, I talk with Francis Pilon, Head of Global Partnerships at LimeSpot.com, about how to create a personalized user experience in your Shopify store to increase conversions and revenue. On the Show Today You’ll Learn: How to create holistic, compelling shopping experiences that keep customers engaged How to use product recommendations,…
 
In this episode, I talk with Muhammed Tüfekyapan, founder of Growth Hacking Studio, about how to use time-limited smart discount codes to get more sales from your traffic. On the Show Today You’ll Learn: Why creating urgency can increase your sales Why you need to understand visitor behavior first Why urgency needs to be 'real' How urgency can be a…
 
In this episode, I talk about the trends that I see coming to Ecommerce Marketing in 2022. Find out what my predictions are and let me know yours in the comments. Subscribe & Listen Everywhere: Listen On: ​clauslauter.com | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast Please support the podcast by giving an honest Ra…
 
In this episode, I talk with Kasim Aslam, founder and CEO of Solutions 8 at sol8.com, about the future of paid marketing. Kasim is also a Traffic Coach at Digital Marketer.com and the co-host of the Perpetual Traffic podcast. On the Show Today You’ll Learn: Why the last few months have been a bloodbath in paid traffic Why the actual challenges of d…
 
In this episode, I talk with Raul Galera, Chief Advocate at ReferralCandy.com, about how word-of-mouth and referral marketing can help you acquire and retain customers On the Show Today You’ll Learn: What is Word of Mouth Marketing. How Referal Marketing works in the online world. How to motivate your customer to refer friends. Why referral marketi…
 
In this quick tip episode, I share 3 tips on how you can improve email marketing for your Shopify store. On the Show Today You’ll Learn: How often to send our email marketing campaigns How to come up with content ideas. How to test the readability of your emails and more Subscribe & Listen Everywhere: Listen On: ​clauslauter.com | iTunes | Spotify …
 
In this episode, I talk about a SaaS platform that generates marketing automation to help eCommerce stores acquire and retain customers based on predictive AI. Guests on the show are Sacha Landesmann, CMO & Co-founder of Aument.io, and Mario Leon CPO of Aument.io. On the Show Today You’ll Learn: Why you will be struggling if you don't make data-bas…
 
In this podcast episode, I talk about how to do competitor research for your Shopify business. On the Show Today You’ll Learn: Why you should do competitor research What competitor data to collect How and where to research competitor data What tools to use for your eCommerce Competition Analysis and more Links / Social: SEMRush Research Tool: https…
 
In this episode, I speak with Rosie Bailey, Founder & CEO of Nibble, about how to improve conversion and AOV with a smart, fun chatbot that negotiates a sales price with your customers. On the Show Today You’ll Learn: - How negotiating can be a win-win situation for the buyer and the seller - Why haggling is engaging and fun for buyers - Why negoti…
 
In this episode, I explain what you need to have in place to create a successful Shopify business. On the Show Today You’ll Learn: What you need in place before you open your store. The importance of knowing your audience, message, and competitors. How to create your business and start it in the right order. Why conversion optimization and marketin…
 
In this episode, I talk with Casey Hill, head of growth at bonjoro.com, about how brands can use video emails to convert more sales and retain more customers. On the Show Today You’ll Learn: Why video emails add a personal touch to your marketing How to use a video to communicate with your customers in Shopify Except imperfection in your videos Why…
 
In this quick tip episode, I talk about ways of getting unbiased user feedback on your Shopify store. This will help you to improve the user experience and improve your conversion rates and revenue. On the Show Today You’ll Learn: Why asking your friends & family is a bad idea How you can test your store's user experience What the 5-second test is …
 
In this episode of the Ecommerce Coffee Break podcast, I talk with Valentin Radu, CEO & Founder omniconvert.com, about how to improve customer lifetime value and retention rate using customer behavior analysis. On the Show Today You’ll Learn: How to improve your customer lifetime value The 3 pillars of customer lifetime optimization How customer be…
 
In this quick tip episode of the Ecommerce Coffee Break podcast, I share some tips on how to increase the signup rate for your email and SMS newsletter lists. On the Show Today You’ll Learn: How and when to use Pop Up's on your store The right order to ask visitors for their information Why you should take a softer approach when it comes to SMS Got…
 
In this episode of the Ecommerce Coffee Break podcast, I talk with Anne Thomas, co-founder of design-packs.com, about Shopify themes and what the recent online shopping 2.0 updates mean for merchants. On the Show Today You’ll Learn: How to customize your store without a developer Should you upgrade to an Online Shopping 2.0 theme? The meaning of 's…
 
In this quick tip episode of the Ecommerce Coffee Break podcast, I give you three tips on how to improve your Search Engine Optimization (SEO) of your Shopify store. On the Show Today You’ll Learn: What thin content is and why you should avoid it. Why you should check your structured content (Schema Markup). Why it is important to have Data Feeds f…
 
In this episode of the Ecommerce Coffee Break podcast, I talk with Kathleen Booth, VP of Marketing at clean.io, about why Shopify store owners should care about cyber security and the dangers of discount codes. On the Show Today You’ll Learn: How 3rd party code can harm your Shopify store Why coupon extensions are a risk for your website Why the wr…
 
In this episode of the Ecommerce Coffee Break podcast, I talk about the #1 mistake that store owners make on their home page. Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question th…
 
In this episode, I talk with Zach Rego, VP of Sales & Marketing for Unstack, about headless commerce and how their no-code landing page platform helps improving conversions and results for your business. On the Show Today You’ll Learn: What headless eCommerce is about. Why site speed and A/B testing are so important for your store. How storefront p…
 
In this episode of the Ecommerce Coffee Break podcast, I talk about my favorite Shopify Themes. On the Show Today You’ll Learn: Which are my 5 favorite Shopify Themes What you should consider when picking a theme And more Links: Warehouse Theme: https://themes.shopify.com/themes/warehouse/styles/metal Turbo/Flex Theme: https://bit.ly/3FGZeB2 Debuti…
 
In this episode of the Ecommerce Coffee Break podcast, I talk about One Product Shopify stores. On the Show Today You’ll Learn: Why Shopify might not be the right platform What alternatives you have for a one product store And more Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d …
 
We have just opened the doors to our new membership program "GET CONVERSIONS - Ecommerce Conversion Optimization & Growth Education". Take The Guesswork Out Of Ecommerce! Discover the course and coaching you need to convert more traffic into sales and accelerate the growth of your Shopify store without spending more on ads. GET CONVERSIONS provides…
 
In this episode of the Ecommerce Coffee Break podcast, I tell you why you should not use sliders on your homepage and what to do instead. Ready for higher conversion rates? I bet I can find 3 conversion blockers costing you ecommerce sales on your Shopify store in 5 minutes or less. Message me and I'll get you the details. Got A Question You Want A…
 
In this episode of the Ecommerce Coffee Break podcast, I give you some quick tips about how to optimize your online store for conversions in Q4. In this episode, I talk about tools that I use for content creation and distribution. Apps and sites mentioned in the show: https://app.grammarly.com/ https://www.wordtune.com/ https://spinbot.com/ https:/…
 
In this episode of the Ecommerce Coffee Break podcast, I give you some quick tips about how to optimize your online store for conversions in Q4. On the Show Today You’ll Learn: Homepage: Conversion Optimizations Rate tips Collection page: Page Conversion Optimization tips Product Page: Conversion Optimizations Rate tips Cart Page: CRO tips And more…
 
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