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A fun and down-to-earth podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. Hosted by Nell Casey – founder of creative copywriting agency Fete Creative – this podcast gives you the low down on all things ecommerce copywriting from finding your brand’s voice, writing product descriptions and using social media to connect with your customers. It also features interviews wi ...
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show series
 
SEO is a year-round strategy – which means it’s never too late (or too early) to start working on it. In today’s episode, we speak with Remi Audette, an award-winning SEO specialist and founder of brand-building SEO agency Sunday Best. You’ll learn Black Friday specific SEO tactics you can implement at any time during the year, along with Remi’s to…
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Are your Facebook ads ready for Black Friday? Running paid campaign advertising can be a great way to reach new and existing customers right when they're ready to spend. But ad costs also skyrocket in late-November. So preparation and planning is essential to maximise ad spend and hold onto your profit. Tenai Seymour is a multi-award winning digita…
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Mia Fileman is an expert marketing strategist and founder of Campaign Del Mar. Her hard hitting, no BS marketing expertise is honed by 20 years in the industry. Including a decade of brand management roles for global consumer brands Vegemite, Kraft, Maybelline and BIC in France. She is a widely published writer for publications including Social Med…
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Kellee Erickson is the founder of online children’s bed linen brand Little Human Linens Since starting her business, Kellee’s approach to Black Friday marketing has changed completely. Now, she bases her entire annual marketing strategy around the Black Friday sales season. In this episode of Voice Your Brand, host Nell Casey speaks with Kellee abo…
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Season 2 of the Voice Your Brand podcast is all about Black Friday strategies for small businesses. But we're not talking straight discounting. It's all about helping you position your brand to make the most of the spending season, so you can build your audience, grow your sales and ride that wave into 2025. Whether you think it’s a ridiculous cons…
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In this episode, Hersh Rephun chats with Liam Martin about his journey into remote work, the success of Time Doctor, and the narrative around "returning to work". They discuss the benefits, challenges, and financial implications of remote work, as well as brand advocacy and global team management. The conversation also touches on personal and corpo…
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In this episode, Hersh Rephun chats with Bree Noble about surviving as a freelance musician, the 'starving artist' mindset, and the necessity of business skills. Bree shares advice on diversifying income and using other skills to fuel a music career. They also discuss her podcast, 'Women of Substance', and the challenges musicians face when transit…
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In this episode, Hersh Rephun chats with Marx Acosta-Rubio about his entrepreneurial journey, marketing strategies, and overcoming personal and business failures. They delve into concepts of fluid and crystallized intelligence, the power of belief change, and the importance of doing what you love. The episode concludes with an introduction to the B…
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In this episode, Hersh Rephun chats with Tia Lumarque about her venture, Order of the Bookish. They delve into its origin, unexpected success, and future plans. They discuss the impact of technology on publishing and reading habits, services for indie authors, and the challenges of getting books into libraries. Tia Lumarque is a Book Publisher and …
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In this episode, Hersh Rephun chats with JR Spear about his transition from a military career to becoming a successful business coach. They discuss Spear's experiences in Iraq, how they influenced his business mindset, and his journey to starting a martial arts school. Spear also shares insights on sales and marketing training, and the significance…
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In this episode, Hersh Rephun chats with C J Stratte, from On the Move Trucking, about their branding strategies, organic marketing, and business model. They discuss the company's expansion into real estate, the impact of the pandemic on the self-storage industry, and their new software developments. CJ Stratte is the CEO of On the Move, a turn-key…
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In this episode, Hersh Rephun chats with David Asarnow about the concept of 'big deal energy' in business. They discuss the importance of brand identity, knowing your audience, and maintaining company culture in remote work setups. They also delve into strategies for business growth, acquiring ideal clients in the digital era, and the role of podca…
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In this episode, Hersh Rephun talks with Mary Katheryn Johnson about her personal journey in business, her transition to agency work, and how she navigated her business during the COVID-19 pandemic. They discuss the concept of next figure brand, the shift towards genuine video content, and how to infuse a founder's personality into marketing a SaaS…
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This episode features George Huff, founder of Oval, discussing his journey starting a software company, the importance of company culture, and the relationship between culture and brand. They delve into the non-linear path of company growth, strategies to overcome stagnation, and how to make marketing impactful for large organizations. As CEO of Op…
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In this episode, Hersh Rephun speaks with Benjamin Jones, the mind behind Titan Marketer and his project, Youth And Business. They discuss teaching business skills to kids, personal branding, and strategies for scaling businesses. They also delve into the challenges of Facebook advertising and Jones' unique approach to achieving significant growth.…
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In this episode, Hersh Rephun chats with Sean Mullens about his disruptive marketing approach and his new venture, Pickle Riot. They delve into the history of Pickleball, its post-pandemic appeal, and how it bridges age and cultural gaps. Sean shares about his career shift, the creation of Pickle Riot, and how AI impacts the creative industry. They…
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In this episode, Hersh Rephun chats with Stephen Dobos about the Silva Method. They delve into brand impact, the role of intuition in business, and creating real value for people. They discuss the importance of both in-person and online events, word-of-mouth marketing, and brain balance for performance. Stephen also shares his plans for expanding t…
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Hersh Rephun delves into Kute Blackson's life journey, from his early years to establishing a TV show and discovering his purpose in India. The conversation uncovers Hersh's doubts about motivational speakers, Kute's appreciation for his journey, and the significance of branding, trust, and integrity in constructing his brand. Additionally, they di…
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In this episode, Hersh Rephun chats with Steve D. Sims about understanding client needs, the evolution of his brand, and the importance of authenticity in business. They also discuss transitioning from financial goals to personal ones, maintaining high standards, misconceptions about success, and effective time management. Forbes and Entrepreneur c…
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In this episode, Hersh Rephun chats with Nikki Rausch about her business journey, the growth of Sales Maven, and her unique sales philosophy. They discuss Nikki's Strive 5 list technique, the importance of rapport in sales, and how to increase the lifetime value of clients. They also delve into the challenges of digital age communication and the ro…
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In this episode, Hersh Rephun chats with entrepreneur Larry Mercado. They discuss the rise of Mercom, its evolution, and Mercado's transition to the cannabis industry with Bold Biologics. They also touch on expansion strategies, the inception of global digital marketing company Napkin, and lessons learned from business failures. "You have to sort o…
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In this episode, Hersh Rephun chats with Carolyn Wilman, the Contest Queen. They delve into the inception of Contest Queen and Idea Majesty, Carolyn's work with Helene Hadsell, and her third business, Words for Winning. They discuss sweepstakes misconceptions and growth strategies for Contest Queen, examine the future of Words for Winning, and expl…
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In this episode, Hersh Rephun chats with Ross Youngs, BioSorsha's founder and CEO, about the challenge of communicating complex scientific concepts and branding. They discuss the role of AI chatbots, ARPA-H funding, and addressing urgent issues like climate change. Ross shares insights on capturing attention, dealing with external forces in science…
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In this episode, Hersh Rephun chats with Kris Miller, delving into her approach to wealth management and branding. They discuss the concept of "safe money", changes in the financial system, and the importance of financial education. Kris also shares her unique financial fitness strategy and offers listeners access to free strategy sessions. I'm gon…
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In this episode, Hersh Rephun chats with Chris Felton about his journey, his book "Think and Grow You", and his vision of reaching 10 million people. They discuss commitment, overcoming fear, self-sabotage, brand voice, and the link between personal growth and helping others. When I asked Chris Felton what his business is, his answer was simple: "S…
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In this episode, Hersh Rephun chats with George King about the intersection of finance and technology in branding, the importance of authentic value, and the role of personal branding. They delve into the future of AI in business, stakeholder management, and reimagining brand strategy. George King has developed a personal brand that unites finance …
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In this episode, Hersh Rephun chats with Amanda Wittenborn, founder of Amanda Creation. They discuss her transition from digital to physical products, managing a team, financial evolution, and the impact of COVID-19 on her business. Amanda also shares her future prospects and advice for entrepreneurs. Stay-at-home Mom Amanda Wittenborn Built a 7-fi…
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In this episode, Hersh Rephun chats with Dr. Barrett Matthews of Media Boss Pro about his major messaging challenges and the 'next figure' concept. They discuss the importance of core values in messaging, Barrett's role as World Civility Ambassador, the role of kindness in brand building, and the value of long-term business relationships. Dr. Barre…
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In this episode, Hersh Rephun welcomes entrepreneur Yasir Hashmi. They discuss Yasir's entrepreneurial journey, his approach to resource utilization, the power of media leveraging, and his unconventional book selling tactics. Yasir also shares his insights on the importance of commitment, purpose, and reading good books. The fact that Yasir Hashmi'…
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In this episode, Hersh Rephun chats with William Harris, founder of Element Growth Agency. They discuss the challenges of maintaining a unique brand message, the evolution of a company's voice with revenue growth, and how to incorporate humor into brand messaging. To help us kick off BRAND VOICE RUNWAY, I sat down with special guest William Harris,…
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In this episode, Hersh Rephun chats with Amanda Moriuchi, CEO of Appet Ventures, about the human element in tech and entrepreneurship. They discuss the future of Appet Ventures, the impact of privacy laws on app development, and the shift from Facebook to owned technologies. They also explore the challenges of email for audience engagement, the rol…
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We don’t need a new year to set new goals, but there’s something so nice about a fresh slate to make some big plans. And with the whole of 2021 ahead, now’s the time to think about where you want to take your business and what you want to achieve this year through a bit of reflection, breaking down those goals into bite-size chunks and setting asid…
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Have you wondered how someone goes from government spy to brand copywriter? No? Oh well, today you’re going to learn anyway. This episode is your chance to get to know more about how I got to be the host of a podcast, and what’s happening next for Fete Creative in 2021. Welcome to Episode 7 of Voice Your Brand. The podcast dedicated to helping you …
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Ah social media. Love it or hate it, as an ecommerce brand it’s an essential way for you to reach new customers and build your community. But how do you make it work for you without sapping your time and energy? My guest today has the answers. In today’s episode we’re sharing tips for a sustainable social media that’ll help you make the most of the…
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As a small ecommerce business with a similarly sized marketing budget, how do you compete with the big players? My guest today has a wealth of experience working with some of the biggest ecommerce brands out there and now helps small businesses create epic marketing strategies no matter their size. On today’s episode, we’re talking all things brand…
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Sure, sounding good is important. But when it comes to your business, you’ve got to look the part as well. Your visual identity goes hand-in-hand with your brand voice. But that goes way beyond a beautiful logo. On today’s episode I’m joined by Nikki of Seedling Digital to talk about how you can create a stunning visual presence that conveys your m…
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To blog or not to blog, that is the question. In a world of likes, reels and views, is the good old blog still relevant to your content marketing strategy? And can you really use it to grow your business? In this episode of Voice Your Brand, I’m exploring the why, what and how of blogging for your online brand. Welcome to Episode 3 of Voice Your Br…
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Today we’re talking about product descriptions. Why are they important, how to write them and how to use them to connect with your customers, increase sales and decrease returns. Welcome to Episode 2 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creat…
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Know what you want to say for your business, but not how to say it? Trying to nail your brand so you can stand out in a sea of sameness? Want to know what the heck a brand voice is anyway? This episode is for you. Today we’re talking all things brand voice – ie. the secret to creating a clear and consistent personality for your brand that engages y…
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Welcome to Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice. If you’re struggling to stand out online, getting stuck writing your product descriptions, or f…
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