Beverage Marketing public
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Whether its a whiskey advent calendar or a special bottle you can't find nearby, Flaviar has been offering spirits drinkers a way to taste new brands from the comfort of their home. We talk with Alex Conison, VP of Marketing at Flaviar, on whiskey trends and how the brand leverages affiliate marketing to get the word out about its offerings.…
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What started with a trip to a tiki bar has turned into a passion for rum unmatched by few. We sit down with rum influencer Bryan Inman (@therumchampion) who has turned his rum obsession into a thriving online community in under a year. From his recent rum curious club events to his online rum lover community Bryan is just getting his journey starte…
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From Netflix’s “DrinkMasters” to shaking it up behind the bar, we sit down with D.C. based Kapri Robinson (@kapri.possible) on our podcast “Eat. Drink. Social.” We hear how the show impacted her social media and how she used her popularity to help promote her non-profit @chocolate.citys.best to support more diversity in the industry. Kapri also sha…
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We sit down with Tracie Franklin of @spirited_tracie to learn how she became a whiskey educator, public speaker, consultant, and distiller. In her previous life, she traveled the world performing in theatre productions and now uses those skills to share her passion for whiskey with diverse groups. You can find her on Today Show, CBS This Morning, a…
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As we head into Dry January we sit down with Natalie Battaglia of @themindfulmocktail to get her take on how influencers can best interact with the sober curious crowd. Since the shutdown she has amassed an audience of 68K followers by sharing alcohol-free recipes that are full of flavor. She also shares her tips for gaining engagement on social fr…
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From blogger to author and cocktail influencer, Camille Wilson shares her journey on building an audience around at-home cocktail recipes. She talk about how fresh citrus is a must and why a coupe glass may be your next best investment for your home bar. Hear cocktail and social media tips, hint Instagram Reels helps you win on the algorithm, on th…
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Yes, you’ve probably sniffed, swirled and talked about mouthfeel during a tasting, but Kala Maxym of @FiveSensesTastings wants you to listen as well. She believes that the music you listen to when enjoying a glass of wine or a cocktail can impact your tasting experience. A former opera singer who has performed for the likes of President Obama, Kala…
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When you want to know a good restaurant or product to try, often you turn to friends and family. East Coast-based Influencer Alyssa La Spisa decided to give her honest opinions about food and beverage and has created a following of more than 40K followers who trust her insight. She believes your channel should be less about growth goals and more ab…
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Despite calling himself the "un"fluencer, Dirk of @IndianaBourbon has built a whiskey community of more than 30K followers. We talk about about the growth of Indiana distilleries, how Hoosier whiskey is coming of age and competing with Kentucky whiskey, and Dirk's belief that to build a brand being active on social is a must.…
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After starting with a foodie account Carolyn of @TheSocialSipper pivoted to cocktails and started sharing useful tips both photography and recipes. She honed in on her ideal follower and crafted content to speak to that audience. She stayed laser focused on her audience and asked herself would my ideal follower like this cocktail? She kept her feed…
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Kentucky, bourbon and mint juleps, oh my! We sit down to talk all things bourbon with Tyler of @louisvillebourbonbuzz. When COVID hit, Tyler traded in portrait photography for product photography, mainly whiskey. He shares how Instagram is moving towards video, the best way to capture someone’s attention on TikTok and his views on bourbon trends (T…
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Just in time for the busy entertaining season, Brittany Young of (@certifiedcelebrator) shares her journey from the moment a Facebook Live feed at Hobby Lobby went viral to building a loyal community and inspiring people to celebrate intentionally (with some sprinkles on top). Hear her tips for connecting with fans and how she likes to work with br…
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For Women’s History Month, we talk to Kentucky’s first female master distiller Marianne Eaves (@mariannebmd) on this episode of Eat. Drink. Social. Hear how she’s still using her distilling talents today and the role social played as she decided to make a major life change. Follow us! Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocia…
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