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In today’s fast-paced world, your team is your ultimate competitive advantage. Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game. You’ll explore the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, ...
 
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old ...
 
Join us to keep up on the trends affecting marketing in China! We cover new features in WeChat, Douyin, Baidu, Weibo, Bilbilili and other Chinese platforms. Plus, we'll give a brief overview of the news in Chinese culture, politics and economics, while pointing out the takeaways for marketing teams. Just 35 minutes per week, and you'll be up-to-date! The podcast is new, but we've been blogging on this topic since all the way back in 2008 - before most of the Chinese digital platforms even ex ...
 
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast ...
 
Welcome to the Online Marketing Strategies Podcast. Learn super-actionable tips and tricks to build your online business fast! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts! Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia W: www.PhilAdairTraining.com E: support@philadairtraining.com
 
The global edition of the Awin Talks podcast provides an overview of the latest global trends influencing affiliate marketing. Hosted by Awin’s Content Analyst Rob Davinson alongside Craig Foster (Data Analyst) and Kevin Edwards (Global Client Strategy Director), this monthly podcast features interviews with a wide variety of prominent figures from across the world of affiliate marketing as well as discussion on all the latest industry trends and developments.
 
The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will hel ...
 
The Morning Kick is an initiative from premier digital marketing agency Excite Media. Based in Brisbane, Australia, Excite Media has a 14-year history and 1400 websites of digital marketing business experience to draw on for clients. The team of 25 are passionate and innovative about all things marketing.Drawing on our widespread contact network of Marketeers, Business Owners and Influencers our live Facebook, YouTube and LinkedIn show, The Morning Kick, finds the resources, ideas and encour ...
 
We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
 
This is forward thinking, a podcast by Metigy. Each week we talk to inspirational business owners, brands and marketing experts to learn from their experiences on the front line and uncover what it takes to build a world-class business. We aim to inspire SMBs by sharing stories of driven, passionate and successful marketing professionals from around the world. Find out more at metigy.com/podcast
 
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show series
 
Darren Needham-Walker, Group Director Marketing and Communications at Technology One joins us in today’s podcast episode. Darren is as passionate about technology as he is about marketing, having built a successful career in marketing roles for tech companies such as IBM, Panasonic, Lenovo, HP and most recently, TechnologyOne. In this episode we di…
 
This week Joe and Robert cover the big news that, after the passage of a media bargaining law, Facebook bans all media companies from its app. Shock abounds, with a number of sites that are "not" media companies being affected. YouTube tries to be more like TikTok and Snap and launches a number of "short-video" strategies. And news from the passion…
 
In this Marketing Over Coffee: In this episode Australian News, Social Media as Donut, How Google Searches, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Google having to pay to access Australian News, Facebook unfriends Australia Edison’s Twitter Before and After Trump #SocialHabit Social Media is b…
 
Cheese Therapy founders Sam Penny and Helen Shadforth have single-handedly saved Australia’s artisan cheese making industry from going under following bushfires, drought, economic turmoil and now COVID-19. Host Tim Reid finds out how they did it. See omnystudio.com/listener for privacy information.Par LiSTNR
 
In headline news, Facebook makes a deal with the Aussie press, doing exactly what we said they would do last week. At the same time, Facebook commits to $1 billion for the news industry. A generous gift or more of the same from Facebook? Macy's media network is taking off to a tune of more than $35 million. Can their business model be saved? Robert…
 
In this Marketing Over Coffee: In this episode Jason Falls talks about Winfluence – Reframing Influencer Marketing To Ignite Your Brand, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and CXL Last time we talked it was about No Bullshit Social Media It’s Influence Marketing, not Influencer Marketing 7:51 With Upfluence, ma…
 
In this Marketing Over Coffee: In this episode Jason Falls talks about Winfluence - Reframing Influencer Marketing To Ignite Your Brand, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and CXL Last time we talked it was about No Bullshit Social Media It's Influence Marketing, not Influencer Marketing 7:51 With Upfluence, ma…
 
Join Tait and Lawrence to hear about this week's Chinese marketing trends. Chrome now offers QR codes for every page. Source (English): https://chromeunboxed.com/chrome-88-dino-codes-full-roll-out China’s trade with Canada up 8%. If Canada can do it, anybody can. Source (English): https://www.ualberta.ca/china-institute/research/analysis-briefs/202…
 
Restolo - the Restaurant OnLine Ordering system is going nuts. Low commission to help you increase profitability in your online ordering business. We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed. This episode discusses 10 free and easy tools you should be using to drive your Restaurant profitabili…
 
Sean Callanan chats with the ACC's Eric SanInocencio about his career in sports digital across the college & pro scene. and the importance of digital teams to continue driving value. SHow notes - https://sportsgeekhq.com/podcast/eric-saninocencio-theacc
 
I was introduced to the concept of the “Dream 100” when I was reading one of the current best-selling books on digital marketing called Traffic Secrets by Russell Brunson, which is the idea of identifying the top 100 tribes that thousands of your target audience are already active members of and finding a way to infiltrate these tribes for displayi…
 
Ever wondered why McDonalds logo is red and yellow? Or why watches in ads are always set at 10:10? Or why some stores seem to be always on sale? Wonder no more. Host Tim Reid chats with neuromarketing expert Professor Prince Ghuman who explains how marketing reshapes your brain. Scary stuff! See omnystudio.com/listener for privacy information.…
 
In this Marketing Over Coffee: In this episode Australian News, Social Media as Donut, How Google Searches, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Google having to pay to access Australian News, Facebook unfriends Australia Edison's Twitter Before and After Trump #SocialHabit Social Media is b…
 
Today we are spotlighting Paul Cowan, CMO of FreshBooks. FreshBooks is the best cloud-based small business accounting software having served over 24 million people. Paul has over 15 years of experience in brand marketing, working in both large matrix corporations and small start-up environments. He has a unique skill set that blends technical knowl…
 
Join Awin Talks co-hosts Rob and Kevin on this month’s episode to hear more about what the brand new edition of the forthcoming Awin Report 2021 will include. The Awin Report is our annual look at the state of the global performance and partner marketing industry and, given the last 12 months, the new publication has a lot of ground to cover.…
 
Sean Callanan chats with Riot Games' LCS Commissioner Chris Greeley on his entry into esports, the growth & growing pains of the LCS and the newly formed LCO offering opportunities for players & teams (like Gravitas) in Australia & New Zealand. Show notes - https://sportsgeekhq.com/podcast/chris-greeley-league-of-legends-esports-lcs…
 
In today’s episode of Lean Mean Marketing Teams, you hear from Sharon Parker, Director of the Centre for Transformative Work Design at Curtin University. In this episode, we discuss: The ‘future of work’ - how digitisation and automation are impacting on jobs and skills of the future. The responsibility managers have to use technology as a force fo…
 
Colin Bryar was Jeff Bezos’s shadow (AKA right hand man) inside of Amazon. In this revealing chat, he explains to host Tim Reid Amazon’s process of working backwards, in which every new idea starts with the customer front and centre. Notebook at the ready! See omnystudio.com/listener for privacy information.…
 
This podcast episode follows on from our Restaurant Value Engineering series. We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed. Do forget to check out our free Restaurant Website Audits. If you think you're missing out on your fair share of customers, maybe your web developer has made some of the c…
 
It's our annual "rip apart the Super Bowl ads" show, which may not mean much since viewership sank to a 15-year low. Twitter announced stellar earnings, including a possible subscription plan roll out. In addition, Twitter is getting aggressive with Spaces (their Clubhouse competitor). Facebook's getting into the mix as well. How much time does Clu…
 
In this Marketing Over Coffee: In this Episode, Pandemic Pivot, Green Apple, Wowing to Life and More!! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Green Apple and Root Beer! Primarily B2B but also ecommerce at MONIN.com The Iconic Bottle Stasha’s Path to MONIN from Chicago Agency and Corona! 7:00 With Upfluence, marke…
 
In this Marketing Over Coffee: In this Episode, Pandemic Pivot, Green Apple, Wowing to Life and More!! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Green Apple and Root Beer! Primarily B2B but also ecommerce at MONIN.com The Iconic Bottle Stasha's Path to MONIN from Chicago Agency and Corona! 7:00 With Upfluence, marke…
 
Happy Chinese New Year! 新年快乐! Join Tait and Wiki to hear about this week's Chinese marketing trends. Clubhouse has been blocked Source (English): https://pandaily.com/clubhouse-banned-in-mainland-china/ Source 2 (English): https://www.whatsonweibo.com/a-breath-of-fresh-air-clubhouse-app-discussed-by-chinese-social-media-users/ Douyin users surprise…
 
Sean Callanan chats with Tyson Beck about his career in design in multiple sports and his own line of trading cards with NBA stars like Jayson Tatum and Donovan Mitchell. Show notes - https://sportsgeekhq.com/podcast/tyson-beck-sports-design
 
This is the fourth episode in our Restaurant Value Engineering podcast series. We look at real-world examples to help you increase the profitability of your Restaurant. Do forget to check out our free Restaurant Website Audits. If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mist…
 
Four Pillars Gin founder Stu Gregor shares with host Tim Reid how he’s managed to be awarded the world’s best gin not once but twice … in fact, two years in a row! See omnystudio.com/listener for privacy information.Par LiSTNR
 
This episode is Part 2 of our interview with Lotte Spencer, Global Director of Consumer Product Marketing at Spotify, make sure to listen to Part 1 here. Lotte has an impressive track record, working in interesting roles for telcos and tech-based companies such as 3 and Spotify. Her roles have included Product Manager, Product Marketing Manager, He…
 
Join Tait & Lawrence to hear about the trends affecting marketers in China. This week's topics: 1) Follow these new WeChat policies or get banned. Source: (Chinese) 2) For Gen Z, more Chinese men (than women) are willing to be full-time parents. Source: (English) 3) Alipay launches the “Five Fortune” event. Source: (Chinese) 4) Douyin sues Tencent …
 
Twitter was abuzz this week when Hubspot announced their purchase of newsletter/small-business media company the Hustle. Terms of the deal were not disclosed. That said, everyone is very happy (except tech companies and traditional media). Clubhouse, now worth a billion dollars, says it's getting into the subscription game. Good idea? Maybe...but a…
 
In this Marketing Over Coffee: In this episode, Memestock, the Big Game, Attribution, Jingles, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Gamestop is the first Memestock Prep for Big Football Thing Post Mortem 8:45 With Upfluence, marketers can triple the number of influencers they work with and r…
 
In this Marketing Over Coffee: In this episode, Memestock, the Big Game, Attribution, Jingles, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Gamestop is the first Memestock Prep for Big Football Thing Post Mortem 8:45 With Upfluence, marketers can triple the number of influencers they work with and r…
 
Simply put, No! The ability to get SEO results is far greater than it was 10 years ago. The amount of money and budget isn’t as important as it is often portrayed. A monthly SEO budget has a significant role in deciding whether results are achieved long term but nowhere near as important as the amount of talent the SEO professional has and the CEO …
 
Mike Rhodes is the CEO and founder of AgencySavvy and WebSavvy. Mike is an international keynote speaker, and co-author of The Ultimate Guide to Google Ads. Mike's focus has always been how to leverage the near-future to build more profitable businesses. He’s helped thousands of people figure out what's next for their business (and how to profit fr…
 
In this episode of The Marketing Commute, we talk to Mat Hayward, Chief Marketing Officer of R.M.Williams. Mat was born in New Zealand before heading across to boarding school in Geelong, then back to study a Bachelor of Commerce in Marketing and Management at The University of Otago. Mat started his career in Singapore with Ericsson and continued …
 
This is the third episode in our Restaurant Value Engineering podcast series. We look at real world examples to help you increase the profitability of your Restaurant. Do forget to check out our free Restaurant Website Audits. If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mista…
 
Welcome to another episode of Lean Mean Marketing Teams hosted by Ty Hayes. On this episode, we are joined by our guest Lotte Spencer, Global Director of Consumer Product Marketing at Spotify. Lotte has an impressive track record, working in interesting roles for telcos and tech-based companies such as 3 and Spotify. Her roles have included Product…
 
Entrepreneur Magazine calls Perry Marshall “the #1 author and world’s most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in paying the"Google Ads stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating …
 
The big news of the week was Twitter buying Revue, a Substack competitor that launches Twitter into the subscription business. What could save or kill the media business? SPACs! Media SPACs are off to a roaring start for 2021, with no end in sight. Rolling Stone does a Forbes and starts a pay-to-play "culture" council, further destroying the once-g…
 
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