This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics. I'm your host, Jennie Wright, a list building and lead generation expert, with over 400 online events under my belt. Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable r ...
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EP 59: Stop Following These Outdated Marketing Trends
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Are outdated marketing trends keeping you stuck in the past while everyone else is moving forward? In today’s episode, we're diving deep into something that has been bugging me for a while—outdated marketing trends that everyone keeps holding on to. Inspired by recent conversations at Julie Greenham's Elevate experience, I'm sharing why it's time t…
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EP 58: How Joe Casabona Saves 12+ Hours Each Week Podcasting with These Automation Tricks
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Ever wonder how automating your podcast workflow could free up hours of your time? In today’s episode, I’m chatting with the incredibly talented Joe Casabona. We’re peeling back the curtain on podcasting strategies that actually move the needle, plus some real-life lessons Joe’s learned along the way about managing diabetes and navigating personal …
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EP 57: Why Most Marketing Experts Are Dead Wrong About Lead Generation
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Have you ever wondered if all the advice you’ve heard about growing your email list is actually true? Or felt like you’re pouring time and energy into lead generation strategies that just don’t seem to deliver? In this solo episode, I’m diving deep into some of the biggest myths surrounding list building, lead generation, and funnels—especially for…
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EP 56: The End of Sales Scripts: How to Sell Authentically with Gazzy Amin
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What if the secret to successful sales isn’t closing more deals but connecting more deeply? In this episode, I’m hanging out with the awesome Gazzy Amin, and we’re digging into all things ethical sales and real connections. We’re talking about why those old-school sales scripts just don’t cut it anymore and how bringing in a personal, genuine vibe …
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EP 55: Creating the Perfect Product for Your Next Bundle Giveaway
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Want your bundle contribution to stand out from the crowd? In today’s episode, we’re diving into a game-changing strategy for growing your email list and expanding your audience: bundle giveaways. If you’ve been looking for a way to reach thousands of new people while showcasing your expertise, this episode is for you. We’ll walk through the decisi…
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Ep 54: Podcasting for Impact: Navigating the Journey to Success with Kevin Palmieri
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Feeling like your podcast isn’t growing fast enough? In this episode of Acquire, I’m sitting down with Kevin Palmieri, founder of the Next Level University podcast, to dive deep into what it really takes to build a standout podcast. We’re talking about the dedication, strategic thinking, and authenticity required to grow a podcast that not only rea…
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Ep 53: Surviving the Surge: How to Navigate the Insane Spike in Your Tech Stack Costs
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Ever feel like your software costs are skyrocketing but you can't seem to cut any tools from your tech stack? As the business landscape evolves, entrepreneurs face a new challenge: navigating the shifting sands of software pricing. In this candid conversation, I sit down with Katie Fawkes from Ecamm to explore the impact of rising costs on our tech…
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EP 52: Building Authority: Adam McChesney's Value-Driven Approach
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Ever wondered what it takes to launch a successful membership program? In this episode, I sit down with Adam McChesney, founder of Builders of Authority, to peel back the curtain on his journey from agency owner to mastermind leader. Adam shares the raw, unfiltered story of his transition, including: The pivotal moment that sparked the creation of …
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EP 51: How to Validate Your Next Online Event and Set Achievable Goals Like a Pro!
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Are you considering hosting an online event but feeling unsure about where to start? In this episode of the Acquire podcast, I share my expertise on the crucial first step that many overlook: validating your event idea. As a seasoned list-building and lead generation specialist, I've seen firsthand the pitfalls of skipping this vital stage. Drawing…
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EP 50: Win the Hour, Win the Day: Time Management Skills to Improve Your Business with Kris Ward
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Are you tired of juggling too many tasks and feeling like your business is running you, instead of the other way around? In this episode of the Acquire Podcast, I'm thrilled to sit down with Kris Ward, a true productivity powerhouse and team-building strategist. Kris brings her wealth of experience to our conversation, where we dig into some of the…
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EP 49: Why You Shouldn’t Wait to Kickstart Your Fall List Build
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As the crisp autumn air settles in, it's time to shake off the summer haze and focus on growing your business. In this episode, I share why fall is the perfect season for supercharging your list building efforts and how to make the most of this golden opportunity. Drawing from my experience working with clients across various industries and stages …
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EP 48: Elevating Your Authority: Melanie Benson's Secrets to Million Dollar Visibility
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What does it really take to achieve a MILLION dollar visibility in today’s crowded market? In this episode, we're diving into the essential elements of visibility, personal branding, and amplifying your authority. Melanie Benson joins me to share her journey into weaving human design into her work, while I explore how the entrepreneurial toolkit ha…
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EP 47: The Highs and Lows of Hosting a Successful Marketing Bundle
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Ever wondered what goes into creating a high-impact marketing bundle and how to avoid common pitfalls? In this episode, we're diving into a comprehensive reflection on my recent High Impact Revenue Marketing Giveaway Bundle. We’re going to explore what went well, what could have been better, and the invaluable lessons learned along the way. Plus, I…
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Ep 46: The Power of Pull Marketing: Email and Lead Gen Insights from Mark Herschberg
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Ever wondered how shifting from push to pull marketing can revolutionize your strategy? In this episode, Mark Herschberg and I explore the shift from push to pull marketing, discussing nonlinear content dynamics and the pitfalls of push strategies. Mark unveils the Brain Bump app, explaining how it uses spaced repetition for targeted content. We de…
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EP 45: The Dark Side of Online Summits: What No One Tells You (And What to do Instead)
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Are you curious about the darker side of online summits and how to avoid common pitfalls? In the ever-evolving landscape of online summits, a dark underbelly has emerged, casting a shadow over what should be a transformative experience for attendees and speakers alike. Join Jennie Wright, a summit maven with over 400 events under her belt, as she f…
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EP. 44: Start-up Success Strategies: Anne Laffin's Marketing Advice for Start-ups and Founders
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Have you ever wondered how to effectively use email marketing and paid ads without blowing your budget? In this episode, we break down the strategies that work! I sit down with problem solver, strategist, and content creator Anne Laffin. Together, we dive into the world of start-ups and marketing, exploring essential strategies and practical knowle…
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EP. 43 Tech Stacks, Content Creation, and other Curiosities with Ecamm's Katie Fawkes
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Ever wondered how to create a rock-solid backup system for all your content and the tools that can take your video production to the next level? In this episode, we have a special treat for you. We're diving deep into the world of content creation, tech stacks, and community building with the fabulous Katie Fawkes, the director of marketing at Ecam…
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EP 42: The Immersion Conversion Vortex: Service-Centric Lead Generation Strategies for Podcasters with Evans Putman
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Curious how a 78.6% opt-in rate transformed a podcast into a lead generation powerhouse? In this episode, I’m thrilled to be joined by the brilliant Evans Putman, founder of Podcast Profit School. We’re diving deep into the world of lead generation, online events, and building authentic relationships. Get ready to uncover some game-changing strateg…
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Episode 41: Behind the Scenes: What Really Goes into a 7-Figure Launch
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Are you ready to get the behind the scenes secrets behind a wildly successful seven-figure launch? Key takeaways to elevate your launch: The foundational elements for a compelling offer your audience can't resist Content creation strategies to nurture leads and build excitement Optimizing your sales funnel for maximum conversions and seamless exper…
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Episode 40: The Black Sheep Method: Transforming Sales with Aleasha Bahr
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Are you tired of sales tactics that feel out of sync with your values and integrity? In this episode, we’re diving into something absolutely essential for anyone involved in sales or client relationships. I’m thrilled to have seasoned sales strategist and best-selling author, Aleasha Bahr, join me for an insightful conversation on transforming sale…
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Episode 39: 5 Game-Changing Steps to Set Clear Goals that Equal Online Event Success
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Are you feeling overwhelmed by the sheer number of details and tasks involved in planning your online event? On This Week’s Episode, We Discuss: Identifying Your Event’s Purpose: We dive into why defining the purpose of your online event is crucial. Jennie shares how aligning your event goals with its purpose can drive success and make planning eas…
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Episode 38: How AI is Revolutionizing Content Creation with Deirdre Tshien and Katie Brinkley
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Curious about how AI is transforming content creation? In this episode of Acquire, I sit down with two fantastic guests, Deirdre Tshien and Katie Brinkley, to discuss the impact of AI tools in the digital world. We cover the real influence of AI on content creation and the essential role of human input. Get ready for an engaging conversation packed…
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Episode 37: The Psychology Behind Turning Freebies Into Profitable Sales Assets
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Curious about the secret psychological triggers that make lead magnets irresistible and highly effective? Today I’m excited to share some powerful strategies on how to transform your freebies into sales machines. We'll be exploring the fascinating psychology behind lead magnets and how you can leverage these principles to drive your business growth…
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Episode 36: Crafting Impactful Events: Strategies for Success from Event Planning Expert Karrington Warfield
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Do you want to know the secrets behind successful event planning, from choosing the right speakers to generating significant revenue through strategic offers and partnerships? Today we’re focusing on the ever-evolving landscape of online events. We’ll explore strategies for planning, executing, and maximizing the potential of these events to ensure…
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Episode 35: Craft Irresistible Lead Magnets: Insider Tips for Building Trust
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Are you struggling to create lead magnets that truly connect with your audience and convert like clockwork? Today we're diving deep into the world of lead magnets. Join me as I share insights gleaned from over a decade in the business trenches. From the frustrations of crafting lackluster lead magnets to the exhilaration of unleashing high-converti…
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Episode 34: Learning from Launch Setbacks: Julia Block Pearson's Path to DIY Social Club Success
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Are you ready to uncover the secrets to success even in the face of setbacks? Join me on this episode of Acquire, as we delve into the inspiring journey of Julia Block Pearson, CEO of Stratos Creative Marketing. Together, we'll explore how Julia turned her launch setbacks into triumphs, paving the way for the remarkable success of the DIY Social Cl…
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Episode 33: 6 Tiny Email Marketing Tweaks For Big Results
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Are you tired of the spray-and-pray approach to email marketing? In this episode, we're peeling back the curtain on the magic of email campaigns, revealing tips and tricks that will leave your subscribers hungry for more. On This Week’s Episode, We Discuss: Overlooked Opportunities in Affiliate Marketing: Discover how a simple oversight in affiliat…
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Episode 32: Exploring the Power of Process Mapping in Digital Business with Sam Drauschak
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Ever wondered how process mapping could revolutionize your digital business? In this episode, we dive deep into the world of process mapping with Sam Drawschak, co-founder of Truvle. Sam brings over a decade of expertise in management consulting, and he's here to shed light on how process mapping can transform digital businesses. On This Week’s Epi…
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Episode 31: The Rise of Green Marketing: How Environmental Consciousness is Shaping Digital Marketing
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Ready to make your mark in the digital space while minimizing your environmental footprint? In today's episode, we're exploring the fascinating realm of green marketing in the digital space and the recent decision by Chrome to eliminate third-party cookies. Despite battling bronchitis, I'm here to share valuable insights with you. Episode Highlight…
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Episode 30: Winning Strategies for Authors: Engaging Readers and Acquiring Reviews with Jonathan Green
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Ever wondered how to take your book promotion to the next level? In this episode of the Acquire Podcast, bestselling author Jonathan Green shares unconventional strategies to skyrocket your book's success. From engaging readers to leveraging the power of storytelling, Jonathan's insights will transform your approach to book promotion and list build…
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Episode 29: Elevating Your Email Game: Insider Tactics for Advanced Entrepreneurs
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Are you ready to take your email marketing to new heights? Buckle up because in this episode of The Acquire Podcast, we're diving deep into advanced strategies that will transform your email list into a powerhouse of engagement and conversion. Get ready to discover the insider secrets that will skyrocket your email marketing success. Here's a sneak…
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Episode 28: Empathy in SEO: Lauren Gaggioli Delivers Proven Strategies for Human-Centric Marketing
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Today, I’m thrilled to welcome Lauren Gaggioli, an expert in organic content strategy and digital entrepreneurship. We're delving deep into the world of SEO (Search Engine Optimization) – a key player in your online marketing game. In this episode, Lauren and I are unpacking everything SEO – from the importance of empathetic keyword research to the…
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Episode 27: Maximizing Profit Margins: Mastering Lead Gen & Launches for a Lucrative Year
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In today’s episode, we're zooming out to take a bird's-eye view of your business. We're talking big-picture strategies to max out your profit margins through smart lead generation and effective launches. This isn't about getting lost in the day-to-day; it's about finding and leveraging those big and small opportunities that make a real difference t…
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Episode 26: The Intentionality Behind Social Media Success with Katie Brinkley
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Curious about what truly fuels social media success? Well, you're in luck because in this episode, I had the pleasure of chatting with the insightful Katie Brinkley. Katie graciously opened up about her entrepreneurial journey, sharing both the highs and lows she's encountered along the way. From navigating the tumultuous waters of starting a busin…
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Episode 25: Simplifying Self-Hosted Summits: Promotional Planning and Engagement Strategies
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Ever wondered how some businesses skyrocket their growth while others struggle to get off the ground? Want to know how to simplify self-hosted summits for maximum impact? In this episode, we're diving into the world of strategic planning and actionable insights. From tackling Google Analytics to thwarting spam attacks, I'll share practical tips to …
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Episode 24: The Blueprint for Virtual Summit Success: Shawn Q's $100k Sales, 2k+ Leads, and 45 Speaker Lineup
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Ready to discover how ShawnQ turned a virtual summit into a $100,000 success story? In this week's episode, I'm joined by the incredible Shawn Q, sharing the secrets behind his virtual summit success—$80,000 in sponsorships, $100,000 in post-summit sales, and 2,000+ leads! We unpack his strategies, from speaker selection to virtual sponsorships, pr…
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Episode 23: Are You Missing These 3 Critical Online Business Fundamentals?
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Find out how a casual conversation with a friend led to an eye-opening discovery that could impact your business. Stay tuned to uncover the unexpected twist that could change the way you approach your sales process. In this episode of the Acquire podcast, Jennie Wright dives into the importance of simplifying the sales process to enhance customer s…
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Episode 22: From Modest to Mighty: How Lorraine Ball Transformed a 250-Subscriber Email List into 10,000 Strong
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Ready to take your email marketing game to the next level? In this episode of the Acquire podcast, I’m joined by marketing maven Lorraine Ball. Together, we unravel the success story of Randall Beans, a 75-year-old bean manufacturer, and explore how they transformed a 250-subscriber email list into a mighty force of 10,000. Targeting a younger audi…
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Episode 21: The Tech Stack You Need Know About and Have
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Curious about the must-know tech stack essentials for business success? Join me on this episode as I explore the world of tech stacks. I'll share my embarrassing yet eye-opening experiences, covering building block vs. growth tech stacks, the importance of avoiding one-size-fits-all software, and optimizing your stack for success. Acquire valuable …
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Episode 20: Hailey Rowe's LinkedIn Lead Generation Tips: Connecting, Conversations, and Clients
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Looking to supercharge your lead generation skills on LinkedIn? In this episode, we're joined by the incredible Hailey Rowe, a LinkedIn lead generation expert. Hailey spills the beans on maximizing results with creative messaging, unlocking the power of Sales Navigator, and building authentic connections. We explore the evolution of LinkedIn, discu…
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Episode 19: The January Reset: Why Planning Beats Resetting Your Marketing with Jason Wiehler
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Does it sound familiar to struggle with planning and goal-setting for the new year? Have you been told to simply set goals without a clear strategy, only to feel frustrated by the lack of progress and growth in your business? The pain of investing time and energy into goal-setting without seeing tangible results can be disheartening. But there is a…
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Episode 18: Strategies for List Building and Collaborations with Business Strategist Lynn Neville
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Curious about the magic of collaborations? Lynn Neville and I explore the benefits of starting small, from Instagram giveaways to epic summits and bundles. Join me in an episode bursting with wisdom alongside the brilliant Lynn Neville, mastermind behind Biz Bestie HQ. We cover the wild world of hacked social media, the crucial role of well-structu…
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Episode 17: Optimizing Lead Generation Through Traffic Channel Mapping
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Ever wondered how to turn your business into a lead-generating powerhouse? Join me in this solo episode where I spill the beans on Traffic Channel Mapping – the secret sauce to turn your business into a lead-generating powerhouse! Dive into understanding traffic channels, the magic of mapping and reverse engineering success, data analysis geekiness…
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Epsiode 16: Organic Traffic Growth Using AI & the Traffic Pyramid with Deirdre Tshien
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Looking to boost your content creation game? I've got the scoop from my chat with Deirdre Tshien in the latest episode of the podcast. We're diving into some serious content creation magic, so here's the rundown: The Power of Connection: Deirdre and I spill the beans on how to infuse your content with humanity and connection. No more robotic vibes …
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Episode 15: Exploring Digital Marketing Trends: From the Real Squid Games to Authenticity: Exploring with Jason Wiehler
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"Guilty Pleasures". That's what reality TV is to me. And sometimes... I get hooked. But I'm always looking at it from a marketing perspective (or I try so it's not a "waste of my time"). In this episode of the Acquire Podcast, I welcome back Jason Wiehler, who was last on the show in Episode 2. Here's a quick rundown of what to expect. 1. The Power…
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Episode 14: Ad Optimization Strategies for Lead Generation with Jenzaia DiMartile
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Do you want to attract a flood of new leads for your upcoming summits? In my latest podcast episode with Jenzaia diMartile, we dive deep into the secrets of mastering Facebook ad strategies for summits. In this episode, you will be able to: Master the art of Facebook ad strategies for summits and skyrocket your event attendance. Discover the secret…
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Episode 13: Year-End Lead Nurturing: Setting the Stage for Success in the New Year
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How do you keep your leads warm, engaged and ready for more - event through the holiday season? With the holiday season right around the corner, this episode focuses on strategies on how to nurture your leads during this busy and promotional time. We all know how overwhelming it can be for both businesses and customers with the constant flood of de…
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Episode 12: How Guest Speaking Paved the Way to $276,000 for Atiba de Souza
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$276,000 added dollars in revenue from guest speaking - in less than a year. How? In this episode, Atiba de Souza reveals his proven strategies for skyrocketing online visibility, ranking on the first page of Google, and revolutionizing SEO. But that's not all! Jennie and Atiba dig deep into the power of guest speaking and podcasting for lead gener…
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Episode 11: Sticking the Landing...Page
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Are you ready to take your landing pages to the next level? Discover the secrets to creating a hook that compels visitors to take action, and learn the importance of delivering on promises. But be warned, one tiny mistake could cost you everything... In this episode, you will be able to: Increase lead generation and conversion rates by understandin…
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Episode 10: Quiet Powerhouses: Harnessing the Right Mindset for Growing Your Business with Julie Greenham
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In a world that values extroverts she felt like a misfit. But little did she know, her introvert status held a secret power. This is the story of Julie Greenham, the introverted entrepreneur who defied expectations and found remarkable success. How did she do it? The answer lies in a twist you won't see coming. Stay tuned to discover the surprising…
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