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This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics. I'm your host, Jennie Wright, a list building and lead generation expert, with over 400 online events under my belt. Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable r ...
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What’s the real reason high-level entrepreneurs are suddenly investing big in virtual summits? (Hint: It’s not just for leads.) So, here’s the deal—virtual summits aren’t just list-building freebies anymore. They’re money-making, lead-generating, authority-boosting powerhouses, and high-level businesses are finally taking notice. If you’re still th…
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What’s the biggest mistake you see entrepreneurs making with their websites that’s killing their chances of attracting leads? If your website isn’t working as hard as you are, it’s time for a serious upgrade! In this episode, I’m sitting down with Whitney Bateson—a former dietitian turned website strategist—to break down how to create a site that d…
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Are you relying too much on social media to find leads—and what happens if that stops working? Let’s be real—there’s a lot of uncertainty in the air right now. If the news has you wondering how an economic slowdown might impact your business, this episode is a must-listen. I’m diving deep into future-proofing your business, so no matter what happen…
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Are you the reason your business isn’t scaling? (Hint: You might be!) In today’s episode, I’m sitting down with the one and only Brad Sugars. You’ve probably heard his name before (he’s only the founder of ActionCOACH, a global business coaching franchise!). Brad is a straight-shooter who knows exactly how to take businesses from stuck to scaling, …
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Are you tired of feeling like your business is at the mercy of algorithm changes? In this episode, I’m diving into the absolute chaos that’s taken over the social media landscape. From TikTok bans to Meta’s ever-changing algorithms, it feels like the ground is constantly shifting beneath our feet. If you’ve been relying heavily on social platforms …
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Feeling like LinkedIn is just another overwhelming platform where your efforts get lost in the noise? Think again. In this episode, I’m joined by LinkedIn expert and social media strategist, Denise Boswell Buck, who helps women-led businesses crush their LinkedIn marketing goals. Together, we’re diving into all things LinkedIn—from crafting standou…
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Are you trapped in the feast or famine cycle, wondering how to create consistent income in your business? If you’ve ever felt stuck in the endless loop of feast or famine in your business, you’re not alone. In this episode, I’m sharing my journey of finally breaking free from that rollercoaster ride. I’ll take you behind the scenes of how I went fr…
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Ever wonder if starting something messy could actually be the key to your success? In this episode, I sit down with the incredible Stacey Lauren for a raw and refreshing conversation about podcasting, authenticity, and the power of community. Stacey shares her unique approach to launching a “messy” 10-episode podcast—breaking free from perfection a…
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🎄 It’s Christmas Eve, and I’m bringing you a cozy fireside chat all about digital marketing trends—what worked in 2024 and where we’re headed in 2025! Grab your favourite holiday drink, settle in, and let’s look at the year’s biggest digital marketing shakeups: AI’s rise in content creation, short-form video domination, and the movement toward auth…
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Ever wondered how to scale your coaching business without working yourself to the bone? In this episode, I sit down with Chris Williams, founder of Group Coach Nation, to dive into the art of group coaching and mastermind strategies. We’re peeling back the curtain on what makes group programs thrive, why technology has changed the game, and how to …
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What’s your go-to strategy for making connections that stick—do you even have one? Ever walk out of an event and think, "What was the point of that?" You’re not alone. In this episode, we’re tackling one of the biggest challenges for professionals today: how to leave in-person events with more than just a handful of LinkedIn connections or a few QR…
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What if mastering SEO and organic marketing could transform your business without compromising authenticity? This week, I’m joined by Barb Davids, founder of Compass Digital Strategies and an absolute wizard when it comes to SEO. Barb shares her experiences running a thriving business while living the digital nomad life—and trust me, her insights a…
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Are you playing it too safe in your business and missing out on growth opportunities? What if stepping out of your comfort zone was the key to doubling your results? In this week’s episode, we’re diving into the idea that playing it safe might be holding your business back. If you’ve ever felt stuck in a comfort zone or like you’re blending into a …
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Have you ever wondered how small tools, like self-coaching cards, can make a big impact on personal growth? Today’s guest, Julie Greenham, is someone who’s mastered the art of blending connection with empowerment. As a success coach for entrepreneurial moms and the visionary behind the Elevate experience, Julie has crafted self-coaching cards that …
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Have you been pouring time and effort into your funnels but still not seeing those conversions rise? Today, I’m uncovering the truth about why your funnel isn’t converting the way you’d hoped. With over 12 years in funnel-building, I know what moves the needle—and where things often go awry. In this episode, I’ll share insights on why landing pages…
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How can leveraging AI make your podcast stand out and boost your audience growth? Today we’re diving into a topic that has everyone talking—AI and how it’s transforming the podcasting game. If you’ve been feeling overwhelmed by all the time-consuming tasks that go into running your show, you’re not going to want to miss this episode. I’m joined by …
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Are outdated marketing trends keeping you stuck in the past while everyone else is moving forward? In today’s episode, we're diving deep into something that has been bugging me for a while—outdated marketing trends that everyone keeps holding on to. Inspired by recent conversations at Julie Greenham's Elevate experience, I'm sharing why it's time t…
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Ever wonder how automating your podcast workflow could free up hours of your time? In today’s episode, I’m chatting with the incredibly talented Joe Casabona. We’re peeling back the curtain on podcasting strategies that actually move the needle, plus some real-life lessons Joe’s learned along the way about managing diabetes and navigating personal …
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Have you ever wondered if all the advice you’ve heard about growing your email list is actually true? Or felt like you’re pouring time and energy into lead generation strategies that just don’t seem to deliver? In this solo episode, I’m diving deep into some of the biggest myths surrounding list building, lead generation, and funnels—especially for…
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What if the secret to successful sales isn’t closing more deals but connecting more deeply? In this episode, I’m hanging out with the awesome Gazzy Amin, and we’re digging into all things ethical sales and real connections. We’re talking about why those old-school sales scripts just don’t cut it anymore and how bringing in a personal, genuine vibe …
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Want your bundle contribution to stand out from the crowd? In today’s episode, we’re diving into a game-changing strategy for growing your email list and expanding your audience: bundle giveaways. If you’ve been looking for a way to reach thousands of new people while showcasing your expertise, this episode is for you. We’ll walk through the decisi…
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Feeling like your podcast isn’t growing fast enough? In this episode of Acquire, I’m sitting down with Kevin Palmieri, founder of the Next Level University podcast, to dive deep into what it really takes to build a standout podcast. We’re talking about the dedication, strategic thinking, and authenticity required to grow a podcast that not only rea…
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Ever feel like your software costs are skyrocketing but you can't seem to cut any tools from your tech stack? As the business landscape evolves, entrepreneurs face a new challenge: navigating the shifting sands of software pricing. In this candid conversation, I sit down with Katie Fawkes from Ecamm to explore the impact of rising costs on our tech…
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Ever wondered what it takes to launch a successful membership program? In this episode, I sit down with Adam McChesney, founder of Builders of Authority, to peel back the curtain on his journey from agency owner to mastermind leader. Adam shares the raw, unfiltered story of his transition, including: The pivotal moment that sparked the creation of …
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Are you considering hosting an online event but feeling unsure about where to start? In this episode of the Acquire podcast, I share my expertise on the crucial first step that many overlook: validating your event idea. As a seasoned list-building and lead generation specialist, I've seen firsthand the pitfalls of skipping this vital stage. Drawing…
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Are you tired of juggling too many tasks and feeling like your business is running you, instead of the other way around? In this episode of the Acquire Podcast, I'm thrilled to sit down with Kris Ward, a true productivity powerhouse and team-building strategist. Kris brings her wealth of experience to our conversation, where we dig into some of the…
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As the crisp autumn air settles in, it's time to shake off the summer haze and focus on growing your business. In this episode, I share why fall is the perfect season for supercharging your list building efforts and how to make the most of this golden opportunity. Drawing from my experience working with clients across various industries and stages …
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What does it really take to achieve a MILLION dollar visibility in today’s crowded market? In this episode, we're diving into the essential elements of visibility, personal branding, and amplifying your authority. Melanie Benson joins me to share her journey into weaving human design into her work, while I explore how the entrepreneurial toolkit ha…
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Ever wondered what goes into creating a high-impact marketing bundle and how to avoid common pitfalls? In this episode, we're diving into a comprehensive reflection on my recent High Impact Revenue Marketing Giveaway Bundle. We’re going to explore what went well, what could have been better, and the invaluable lessons learned along the way. Plus, I…
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Ever wondered how shifting from push to pull marketing can revolutionize your strategy? In this episode, Mark Herschberg and I explore the shift from push to pull marketing, discussing nonlinear content dynamics and the pitfalls of push strategies. Mark unveils the Brain Bump app, explaining how it uses spaced repetition for targeted content. We de…
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Are you curious about the darker side of online summits and how to avoid common pitfalls? In the ever-evolving landscape of online summits, a dark underbelly has emerged, casting a shadow over what should be a transformative experience for attendees and speakers alike. Join Jennie Wright, a summit maven with over 400 events under her belt, as she f…
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Have you ever wondered how to effectively use email marketing and paid ads without blowing your budget? In this episode, we break down the strategies that work! I sit down with problem solver, strategist, and content creator Anne Laffin. Together, we dive into the world of start-ups and marketing, exploring essential strategies and practical knowle…
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Ever wondered how to create a rock-solid backup system for all your content and the tools that can take your video production to the next level? In this episode, we have a special treat for you. We're diving deep into the world of content creation, tech stacks, and community building with the fabulous Katie Fawkes, the director of marketing at Ecam…
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Curious how a 78.6% opt-in rate transformed a podcast into a lead generation powerhouse? In this episode, I’m thrilled to be joined by the brilliant Evans Putman, founder of Podcast Profit School. We’re diving deep into the world of lead generation, online events, and building authentic relationships. Get ready to uncover some game-changing strateg…
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Are you ready to get the behind the scenes secrets behind a wildly successful seven-figure launch? Key takeaways to elevate your launch: The foundational elements for a compelling offer your audience can't resist Content creation strategies to nurture leads and build excitement Optimizing your sales funnel for maximum conversions and seamless exper…
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Are you tired of sales tactics that feel out of sync with your values and integrity? In this episode, we’re diving into something absolutely essential for anyone involved in sales or client relationships. I’m thrilled to have seasoned sales strategist and best-selling author, Aleasha Bahr, join me for an insightful conversation on transforming sale…
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Are you feeling overwhelmed by the sheer number of details and tasks involved in planning your online event? On This Week’s Episode, We Discuss: Identifying Your Event’s Purpose: We dive into why defining the purpose of your online event is crucial. Jennie shares how aligning your event goals with its purpose can drive success and make planning eas…
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Curious about how AI is transforming content creation? In this episode of Acquire, I sit down with two fantastic guests, Deirdre Tshien and Katie Brinkley, to discuss the impact of AI tools in the digital world. We cover the real influence of AI on content creation and the essential role of human input. Get ready for an engaging conversation packed…
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Curious about the secret psychological triggers that make lead magnets irresistible and highly effective? Today I’m excited to share some powerful strategies on how to transform your freebies into sales machines. We'll be exploring the fascinating psychology behind lead magnets and how you can leverage these principles to drive your business growth…
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Do you want to know the secrets behind successful event planning, from choosing the right speakers to generating significant revenue through strategic offers and partnerships? Today we’re focusing on the ever-evolving landscape of online events. We’ll explore strategies for planning, executing, and maximizing the potential of these events to ensure…
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Are you struggling to create lead magnets that truly connect with your audience and convert like clockwork? Today we're diving deep into the world of lead magnets. Join me as I share insights gleaned from over a decade in the business trenches. From the frustrations of crafting lackluster lead magnets to the exhilaration of unleashing high-converti…
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Are you ready to uncover the secrets to success even in the face of setbacks? Join me on this episode of Acquire, as we delve into the inspiring journey of Julia Block Pearson, CEO of Stratos Creative Marketing. Together, we'll explore how Julia turned her launch setbacks into triumphs, paving the way for the remarkable success of the DIY Social Cl…
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Are you tired of the spray-and-pray approach to email marketing? In this episode, we're peeling back the curtain on the magic of email campaigns, revealing tips and tricks that will leave your subscribers hungry for more. On This Week’s Episode, We Discuss: Overlooked Opportunities in Affiliate Marketing: Discover how a simple oversight in affiliat…
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Ever wondered how process mapping could revolutionize your digital business? In this episode, we dive deep into the world of process mapping with Sam Drawschak, co-founder of Truvle. Sam brings over a decade of expertise in management consulting, and he's here to shed light on how process mapping can transform digital businesses. On This Week’s Epi…
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Ready to make your mark in the digital space while minimizing your environmental footprint? In today's episode, we're exploring the fascinating realm of green marketing in the digital space and the recent decision by Chrome to eliminate third-party cookies. Despite battling bronchitis, I'm here to share valuable insights with you. Episode Highlight…
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Ever wondered how to take your book promotion to the next level? In this episode of the Acquire Podcast, bestselling author Jonathan Green shares unconventional strategies to skyrocket your book's success. From engaging readers to leveraging the power of storytelling, Jonathan's insights will transform your approach to book promotion and list build…
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Are you ready to take your email marketing to new heights? Buckle up because in this episode of The Acquire Podcast, we're diving deep into advanced strategies that will transform your email list into a powerhouse of engagement and conversion. Get ready to discover the insider secrets that will skyrocket your email marketing success. Here's a sneak…
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Today, I’m thrilled to welcome Lauren Gaggioli, an expert in organic content strategy and digital entrepreneurship. We're delving deep into the world of SEO (Search Engine Optimization) – a key player in your online marketing game. In this episode, Lauren and I are unpacking everything SEO – from the importance of empathetic keyword research to the…
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In today’s episode, we're zooming out to take a bird's-eye view of your business. We're talking big-picture strategies to max out your profit margins through smart lead generation and effective launches. This isn't about getting lost in the day-to-day; it's about finding and leveraging those big and small opportunities that make a real difference t…
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Curious about what truly fuels social media success? Well, you're in luck because in this episode, I had the pleasure of chatting with the insightful Katie Brinkley. Katie graciously opened up about her entrepreneurial journey, sharing both the highs and lows she's encountered along the way. From navigating the tumultuous waters of starting a busin…
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