Welcome back to T:MINUS, a weekly marketing podcast hosted and produced by us here at 321 the Agency. More and more brands are making eco-conscious efforts and using those efforts as a part of their marketing and advertising strategy. In honor of Earth Day, we examine those brands’ various environmental efforts and how that plays into their overall…

Welcome back to T:MINUS, a weekly marketing podcast hosted and produced by us here at 321 the Agency. Marketing and advertising conferences - we all know them in the industry as the pinnacle of professional networking. But are they all really that valuable? On this episode, we discuss the pros and cons of conferences, finding the right fit for what…

Welcome back to T:MINUS, a weekly marketing podcast hosted and produced by us here at 321 the Agency. Wednesday, March 13, 2019, better known as the date of the social apocalypse. It feels like a hilarious dream now but on that date, social media strategists and media buyers everywhere were pulling their hair out in response to one of the worst Fac…

Welcome back to T:MINUS, a weekly marketing podcast hosted and produced by us here at 321 the Agency. To kick off season 3, we’re exploring femininity and masculinity in advertising. It seems these two are having a moment in advertising, from Gillette tackling toxic masculinity all the way to Nike’s Dream Crazier ad. We explore femininity rooted in…

This week on T:MINUS, we ask the age-old question: why do movie trailers suck? Whether they give too much away or misrepresent the movie entirely, trailers have remained a point of contention in the film community. We also discuss the ingredients that make for a great movie trailer, mystery box marketing, and the Red Wedding from Game of Thrones.…