Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experie ...
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How to Optimize Your eCommerce Team with High-Level Outsourcing → Ian Myers
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownotes available on: https://2xecommerce.com/podcast/ep458/ In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Ian, the founder of Oceans, a platform th…
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The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownotes available on: https://2xecommerce.com/podcast/ep457/ In this episode of the 2X eCommerce podcast, hosted by Kunle Campbell, guest Lachezar Voinov from LJV Media shares insi…
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How Nift Offers Consumer Brands A New Way to Acquire Customers at Scale → Elery Pfeffer
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep456/ In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Elery, the founder of Nift, to discuss an …
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Turning Operations into a Profit Center → Kunle Campbell
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep455/ In this episode of the 2X eCommerce podcast, host Kunle Campbell delves into operational efficiency for scalable eCommer…
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How to Win this Q4 → Kunle Campbell
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep454/ In this episode of the 2x eCommerce podcast, host Kunle Campbell discusses strategies for e-commerce businesses to win d…
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How to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle Campbell
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep453/ S9 EP54: In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into marketing efficiency, a critical c…
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Product Innovation Deep Dive: How to Develop a Best-Selling SKU → Kunle Campbell
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep451/ S9 EP53: In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into the first pillar of scaling e-comm…
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The New Playbook for Scaling Health & Wellness eCommerce Brands in 2024 → Kunle Campbell
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep450/ S9 EP53: In this episode of the 2x eCommerce podcast, host Kunle Campbell explores the key pillars for scaling e-commerc…
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From $10M → $20M: How Tiege Hanley Doubled Revenue While Staying Profitable → Kelley Thornton, CEO
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep450/ S9 EP52: Kelley Thornton is the co-founder and CEO of Tiege Hanley, a direct-to-consumer men’s skincare company that foc…
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Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com S9 EP51: Kathy Guzmán Galloway is the founder and CEO of The Clarity Wizard, a consultancy dedicated to mastering the art of brand positioning. With over 20 years of experience, Kath…
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In this episode, Kosmo Khosravi, Founder and CEO of Kosmo’s Q, shares how he built a thriving barbecue spices brand by focusing on customer retention and personal values. Kosmo discusses the importance of meeting customers where they are, creating products that keep them coming back, and the pivotal moment that led him to pursue his passion full-ti…
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In this cut-out edition episode, Oren Schauble, creator of Product People, explores the power of product innovation and 9-figure M&A roll-ups in driving business growth. Oren shares insights on how global sourcing, niche product development, and strategic mergers can help entrepreneurs build and scale successful businesses. Tune in to learn how to …
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In this cut-out edition episode, Alex Neist, founder of Hostage Tape, shares how Meta ads, strategic branding, and influencer collaborations drove his company to $40M in revenue by year three. Alex discusses the importance of creating polarizing brands, iterating on creative strategies, and leveraging different ad types to capture various customer …
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In this cut-out edition episode, Nirav Sheth, CEO and founder of Anata, discusses the importance of audience segmentation and investing in user experience (UX) to drive brand growth. Nirav shares insights on how leading brands navigate economic challenges by balancing strong branding with innovative growth strategies. Learn how segmentation and eff…
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In this cut-out edition episode, Nadia Bubennikova, Head of Agency at Famesters, delves into how brands can effectively utilize TikTok's Spark Ads to boost their performance marketing efforts. Nadia shares insights on leveraging influencer content and precise targeting strategies to drive sales and build brand awareness on the platform. Tune in to …
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Cutout 3: The 1.7-Second Rule: Capturing Mobile Shoppers Before They Swipe Away → Sabir Semerkant
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In this episode, eCommerce expert Sabir Semerkant reveals why the first 1.7 seconds of a mobile shopping experience can make or break your sales. Learn how to optimize your site for mobile-first customers, focusing on performance and user experience to ensure you capture their attention before they swipe away. Discover actionable strategies to impr…
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In this episode, Phil, the Co-founder of Holme & Hadfield shared how he has created a highly engaged Facebook community that's the backbone of his brand’s success. We dive into strategies for involving your audience at every stage, from product ideation to final launch. Learn how real-time feedback and strategic surveys can boost your confidence in…
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In this cutout episode, Meta Ads expert Depesh Mandalia shows you how AI can be a game-changer in driving your creative direction. He breaks down how AI tools can simplify your video script creation, boost your ad performance, and provide you with crucial data insights to take your campaigns to the next level. Don’t miss these valuable strategies—l…
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In this brief episode of the 2X eCommerce podcast, host Kunle Campbell provides an update on the podcast’s schedule and his personal plans. Key highlights include: - August Break: Kunle will be taking the rest of August off to recharge and spend time with family. - Importance of Rest: Emphasis on the importance of sleep and mental health. - Interim…
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How to Effectively Leverage Etsy as an eCommerce Sales Channel → Dylan Jahraus
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Dylan Jahraus is a seasoned e-commerce expert and successful Etsy seller, with multiple 7-figures in sales on the platform. Dylan has a background in corporate e-commerce at Zappos and Zulily, she now empowers thousands of Etsy sellers worldwide through her coaching programs, helping them achieve significant sales growth. Dylan Jahraus’ Free Webina…
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Digital Products → How Ryan Sold a Million Stars
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Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen. Guest’s Links: Website: Read the Book: How I Sold a Million…
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How AI and Entity-Based Search are Transforming SEO → Zach Boyette
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Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work …
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How HatLaunch Leveraged Clearco’s Non-Dilutive Funding and Scales to $10M → Robert Hamm
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In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Andrew Curtis, CEO of Clearco, along with Robert Hamm and Tyler Smith from HatLaunch. They discuss leveraging non-dilutive funding to scale HatLaunch to a $10 million business. Learn how effective ad spend, strategic capital management, and automation have driven their gr…
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How Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns → Depesh Mandalia
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In this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimiz…
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How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm
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Tyler Delarm serves as the Head of Marketing at Undigital, where he spearheads efforts to revolutionize the unboxing experience for DTC brands. His extensive marketing background, which includes eCommerce and FinTech, has equipped him with unique insights into customer engagement and retention. Tyler’s work focuses on leveraging personalization to …
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