The Incredible Flexibility and Power of Animation Video with Christine MacKay (MDE422)


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Minter Dialogue Episode #422

Christine MacKay is a worldly entrepreneur, speaker and the award-winning founder of Salamandra, animation studios that help organisations to convey complex messages using a variety of state-of-the-art technologies. In this discussion, we look at animation trends and how the techniques have evolved, the variety of options that it allows in crafting stories and messages, how animation can be used to effectively communicate more difficult and complex subjects, including education, sensitive issues and, of course, entertainment.

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