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Contenu fourni par Colin True - outdoor industry journalist. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Colin True - outdoor industry journalist ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Brand Updates & Other Insights with the Outdoor Industry's Consigliere

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Manage episode 449070281 series 3416878
Contenu fourni par Colin True - outdoor industry journalist. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Colin True - outdoor industry journalist ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) outdoor industry insider Eoin Comerford returns to give Colin and Producer Dave his perspective on some of the topics that we've been covering lately.

Eoin discusses the loss of identity and authenticity brands deal with after being acquired by larger corporations. Using Marmot, Mountain Hardwear, and Columbia's new creative push examples their conversation explores the importance of maintaining a connection to a brand's roots and the risks associated with prioritizing short-term financial gains over long-term brand health. They also look at why a brand like Vasque failed when they maintained the same ownership over their lifetime.

Additionally, Eoin highlights the growing opportunity in the secondhand market, emphasizing its potential to make outdoor gear more accessible to younger consumers while fostering sustainability.

Lastly Eoin offers his initial thoughts of what to expect the outdoor industry should expect from a second Trump presidency and why we need to prioritize sustainability, conservation, and inclusivity.

Hurricane Helene Relief Links:


Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

  continue reading

289 episodes

Artwork
iconPartager
 
Manage episode 449070281 series 3416878
Contenu fourni par Colin True - outdoor industry journalist. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Colin True - outdoor industry journalist ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) outdoor industry insider Eoin Comerford returns to give Colin and Producer Dave his perspective on some of the topics that we've been covering lately.

Eoin discusses the loss of identity and authenticity brands deal with after being acquired by larger corporations. Using Marmot, Mountain Hardwear, and Columbia's new creative push examples their conversation explores the importance of maintaining a connection to a brand's roots and the risks associated with prioritizing short-term financial gains over long-term brand health. They also look at why a brand like Vasque failed when they maintained the same ownership over their lifetime.

Additionally, Eoin highlights the growing opportunity in the secondhand market, emphasizing its potential to make outdoor gear more accessible to younger consumers while fostering sustainability.

Lastly Eoin offers his initial thoughts of what to expect the outdoor industry should expect from a second Trump presidency and why we need to prioritize sustainability, conservation, and inclusivity.

Hurricane Helene Relief Links:


Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

  continue reading

289 episodes

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